Revlon’s cautionary tale: The changing nature of influencer marketing
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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25AJcDclyOSyRBR5DGEQgBY\/xk4Nb19m53XyGFFm51DxZE1Bkk8CkCqk6bJYZ+McNlUK56EOws6BrI5yHAPQ1aeMA13zYKLEPNhYRsS+3GSeeuJSOo4A4d9uSvrM+0QxwqC+Wjv6WKlfvpyZnaISkyG3b2mTMmnzCos5wABgrzX7eqBQIeFRnvuKe6IS8UMwNnAoIhyX+d9gHs3dy5e\/UCUBQJ20YbGYxpEiBDsSdDM51tqByBgvfQryo8yTJ2NqAO10F5wkakjnToA9Gau1OaWX3tJWRNEqOaJiPT4B4adcVtTMMPpzfI72of43d5myTa3l7KYMBu8ol3YE8jw5yhJMZVRvb\/sAA6K1XzkuTi31YQ6VSj2IcNo7MQl2TG2MqXCVrqcbqJYMG4VW5dh4qMFeuJn+QzUny9JBJUs02B9sFl7SmLtwC4A9PADOJEUCNLhOdZt7YCctvQrKSyRL\/bCfx3c\/eihfVuzweq2ZbUM2Y\/lykePJ\/lU4Gk7WJDj8\/xWITWT\/TZvSyg4T0k6e83RfFb+S7QVpvLsp9HTOPKykYelF8p9am5z+cUf5BFP4F72BET9CGO1pxKjGuVA9yLsdeGLqdwjszJtbbe2B0COYNjO9CEO9LFWlrzA6MWf7fvtmYEt94ZbLEkSEvECKD0lJEVVbAdtkBZAfLInBCvYjR\/ru2soHHrAsOcepvdgoeMyx3cNLLEW75kXBl8LLWNk8UPxt5qzwMBEG+X1SoYEuyjWAtyFk+zhpmSRuj\/KeX5QlriBJh0LioaVcjKjAxI+Dbv8alPTO1Aho8aDylfZpsnFAVCttVBsgAJU2TJKTp20\/r8Vo1eJFfOqsrtitBIFRIaQ+2ffMOG+WAmLVU0mYwGBP3qu8v46jXPKpCGvUdy1Qn6Q0Ca73hlh50nFuwk5pUCTMY22c0rkjOYc+hmcByZe2FM0sHhHyl7v+ui4sEla1BZiIp3rSO\/Abie9bV6hbeucWO6NLY8tAvXx40Pv6DyZoPVPVO2YlF6Qp0ToxkoYpg6iSglcuqh4s+103KOJKPL2YqDhAA7b1EEW3DhHp9cSfhDeH03gVzWGxQk\/XjdWpYv3Ktw3zdBLq5zSjuazzt3oE0Wop+UvLkIAGM2Fz4ZxnivQBn2TGmp\/S\/1arHAAH6VFBNsuQ88ZIpP3oAkYGn1PuOqN7r0QImSVAU62jxyb+ejz8nGrtWNK0zrmF8jgOQg5gQkFd9oooVu+rR0N0mxBn\/S+sJct3AqZMWtg57S\/4TzyQntEBy50R3afqdOwIB2HMKHM5gUB8InfRWNuOCBUu5GCpL4goSNpDCblsV5wDsSSBaUcNW0g3jsm6qhauSwqbM65texj3bA49+O38I5692NT4YtMOyzCH0Px\/6VSHdYqcbs0+OO0rTWYxPeNNfhBZ6JLGmazp0c7qg8qlnEtQ2t9OMgxjtXNzbRPL38PH7jDnGsM44rW+HVA6e0fGK0m3erqSI1FxK5\/Rz4maRSdx4Mq3YzOgGdPCxMxAeaan3fxU+Zw38p9WD3EK6hRtkVgDLUaf0BncdPqm53xHlb1r3zISCPBoorp46P1D2JBxbUAtIg==","iv":"47f22d6d89d85c1a38764fc22cc7a6aa","s":"34b2f6c90d97ccc0"}
Brigitte Majewski is vice president and research director at Forrester