Revlon’s cautionary tale: The changing nature of influencer marketing
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"1206b73932e14a64364e1f8a90ca2471","s":"ccca9d341c6d0edd"}
Brigitte Majewski is vice president and research director at Forrester