Revlon’s cautionary tale: The changing nature of influencer marketing
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"ce6656489a928642c8c9402294884381","s":"7c64b7fd4553128b"}
Brigitte Majewski is vice president and research director at Forrester