Rewards need to benefit consumers, not just brands: HelloWorld
Posted BySarah RamirezOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"a876d91e3343be23e3ae39a79aaf6f25","s":"e29d0f16fa1aee7a"}