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RH, formerly Restoration Hardware, aims for hard pivot to high luxury

RH New York, the retailer's outpost in Manhattan that combines interior design, furnishings and fine dining. Image credit: RH New York RH New York, the retailer's outpost in Manhattan that combines interior design, furnishings and fine dining. Image credit: RH New York

 

RH, the retailer formerly known as Restoration Hardware, is preparing for a Sisyphean challenge: taking its premium home furnishings brand to the luxury echelons with a foray into hospitality, food and dining, yachts and home-building.