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Rich media ads on iPad outperforming iOS, Android devices

Posted ByMickey Alam KhanOn In Advertising,Featured,Industry sectors,Marketing,News | No Comments
The Virgin Atlantic rich media ad on News Corp.'s The Daily iPad publication

 

By Mickey Alam Khan

Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.