Barneys exec says risk taking essential to brand building, understanding consumers
Posted By Jen King On In Advertising,Featured,Industry sectors,Marketing,News,Retail | No Comments{"ct":"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","iv":"1d843b613f76c741f9d5540d37bbb1e1","s":"177ac2083c484a46"}