In a reverse-psychology move, hotel chain Ritz-Carlton is now asking its guests to let the brand “stay with them” through a brand platform revitalization that will include video, artwork, a Web site relaunch and new mobile projects.
Ritz-Carlton goes with complete brand makeover
Posted ByKayla HutzlerOn In Featured,Multichannel,News,Travel and hospitality,Uncategorized | No 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","iv":"61eef8bcc5ac290ad565aa9bd4f0450f","s":"1211b3bc0a845c87"}