In a reverse-psychology move, hotel chain Ritz-Carlton is now asking its guests to let the brand “stay with them” through a brand platform revitalization that will include video, artwork, a Web site relaunch and new mobile projects.
Ritz-Carlton goes with complete brand makeover
Posted By Kayla Hutzler On In Featured,Multichannel,News,Travel and hospitality,Uncategorized | No 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","iv":"4d9129f4b45fe7ada4ce2bd8096c417c","s":"6dccd45c3da6cd74"}