In a reverse-psychology move, hotel chain Ritz-Carlton is now asking its guests to let the brand “stay with them” through a brand platform revitalization that will include video, artwork, a Web site relaunch and new mobile projects.
Ritz-Carlton goes with complete brand makeover
Posted ByKayla HutzlerOn In Featured,Multichannel,News,Travel and hospitality,Uncategorized | No Comments{"ct":"Z\/MnXl9Mxf6ThwH2tw+S7Bdv7uzgYozAZ3eCWNDvuUuOQ\/l2IULLmu76TK3WKbcgliZsvvtGYgG54IMd1xCzmxhbaXHPA+UQHslNrZa8siicrwwoEOx0+3kObgbhQQUIfLfLXDQealumCpdxqsjLSyZHuX\/Ra6WTUtHY1ThajVt\/4zfgaUbsX2Uam3CiqbFX5LKW3J8VVeS94W8rYoSwL2py8IJF1pLAZT0BLeZB06sfGcfhprBHCz4K0aBWHXr3vKq8fNx0ztTlBRHvdmP22\/1QOS8apUBhzYROHQrqiuxwAADtz2cCOqujLh\/2TqWWC3ohvHS5dvdUwHco9CCnBPPCGaTK+9jpk4IAAYxJuuw2vAnMZw0CiUAERaILZeoakgLh7rGhN72IvbnMYdKgVO8KDVaA\/wmlhx8XDGbeCMcnEG5mBkeqT7KFHKHyet8C2Vte4rMzMoEnnBWH1Zfn2OpVwjE90OZOJBl0t41FlaZlNWTSNx6h0t86T1+lzXPqj0IOjgwY8IvnG26Mnf0uABuCapOb8zioa99CYEILTpAS05FFo8JPK6sfCEHNW47iucjKbyvjwsB1wbHHdD8e4GF3jQ5L97V3c\/Enq63z6Fb4p6gSBbGFmgOwGI7MFsVqo2vpNCPO06uuEzweayNuIMMCH6+SatASMNMOWkrId0qim3r3JhTGOVuU+LzyEfBkVDsIh6DrUfMu5fZUPkAInSxFWZGUKz+y1IKsaepk7W2l5tVqXtZ0OjjHECBz0kioHe6QBrpJFlfZ8E5EUHm8k4SL27eiNBy007XjtdoVP8t4FpOzn4excvNRfbiGStj4BYVzAD+pOZAOUaAo1ZbYuyAKWUNPpPyljf90z4HVDAyT5gWxgTcjFWJWoJQPS1m\/n3PJhbBQrjnVMHTk9TohBN\/gmyMdPSYZSiXm88NM5kfHB8EAITVTjGlqxk785reQ6z8xVQXz59bddi9v7eGjxewKtb1jmxMdbRFsULeWhrgD58wXrzJjgYctELTsx\/qhxJoo3WoQR2A7idnGN1VdXNpPl4yOaW\/FM5A0ouRQNjkTPAYcuhF\/HUbzd90grVk\/71xKQysQvC6l3LkGuaGFjl4233AhlGCmxQVSOKHICYDNApT0RJGgAN\/3tSyCP5v49eiDLxnnbg0MpZ\/c4SG4dOFZRrtaP8BJG3Wh85HwJ9XrCIqp4E7erLzZaVZTMZoFFufjS3DDZ9UhuivFLbHZbvbx4Q+viB55tJ4oZ1ITcmvhMoHLtn2VsF9OKgVP7I7hU+QbI+fIAA9H6nI6\/oKiS8AyStPGR3noNh7NWz82C3exGHvBM4GQdcK+fnG9ClvFhCAA7Ee3fKWQ9VN+31eEqEZTjSFU48L1pfRp63Hy7SXc+paA9it1YThv\/MxcrKlwGkPntm\/T7GVVe5NZW3z44ZNVNr2e9PrOv6Mn0YEIRnWXPcet86aCqnRtLCQYCzhpVaONLswgyBk9ZiPC41dNHE4lUegiIeewxpPpJ+4bqCo58w58bhGZEDF1\/b9jph+aHTyMMabBo10GRP\/SmE6sHIDmKp0qPhSe4rphdZ3ie3szhW1TBZ4uWKBQ7QCDbeRuljdmrinrFPBFNmz2f80uWXOH0x8m9zkbq9n+OT3LR81GL1+aXW3w+zJNFgujQxAk\/ScHmudxHHBl8xFvkpn7vkPMp75VA+qTQuBYImcz3YUl5xOJ6cO7gMO6EwTlqbUStCOKFIJRGqqDJ2NkHYRob1xtRADQ3ZlCIiHqRdNjtPoJrzdWyxRSHYBaHIG9hFMRilFQh6gTnKh0EsG6MMXS1BSZpJATW7AtZobwDstt\/hIec1knGeMr6z8rFasGYf4vlpGCEvBpav6zQ1dfikdtVyhGCUGLZjTJX0yXagHjImDtswbLNDEYXwEk0ku+Yn6S\/lr+wTag6wfVRBYJI\/AFjENa1edGvqDxZW9PbLhwfEIldj4L8rUNJc\/MmglVIYyRv1iHpnFthz4\/fspDrlj7kLrPo\/xlfQN6Bu4+T6R9q2KDQnHTu2YPgDPpIVOtzidearQFuuVrXmr6wyCFSVrt21KLMdW5slKHNRFGbyMyIAd0xQpeK5ol0248nbNn5TPHEZ\/ds1HN30IrLXHRgzS1YAngxnAUFmBSEAJ1\/IvoHQz\/jXqkB3uXl7tYHwON1iQZW\/waEVOXtmRStcV4JqDuab49kOl4oiIbFwUyG59843c59O4hAPZGTN\/qZ76IHquTQfRJJdFpUl0hZVwaq3A4R6oAzP\/231CqUtF1wejAMosmfRnU+nvEydZT6narNH6AvPmOZXqvF0KWV87nqQLVW7x81gBNmX3aX3zKvY2oWk+81Ywb1J8cbFiUx9QL7NOzCi5FPYO3IbWAWqivzdXfn6vplUENg\/gia0RIYbbYUEl0HZYyqjaTVYpx448OO7RNo5KBYKS25VGv8StZGURU1U2J4GQ+TS3RLLP0eJ8hi9AaA2sUWVCSL7KCThztK4tRdnIsP2FdfQlMdx35vbya1\/ktLeDlY5tTwXCwM7dN0rUEsA06TfIqM3cTebe0prHG7BRxzu7SFo2dhHU2hfiPPlQFqOPEfjak6bQ1bZZnZDZRudDjXTb3KrI+0u+koHql4qQfGjqGfAvZ2ylaP5GwhE8WIOh+6YK9zVygqjyzWpF60\/yyxFFsDbD78XZek7xeJVIgD1Cd8NmUpopOpvkiSd\/Px5ekNL9525cpPqplAUuKbF9DGhRndlZBHMp7dCSBV4CR7bWjlWcDodo6h+TZnagGfCOJ77ZzU9tYoND0L8xt86mIcv2\/Jmv7Dc+1Hj9jANlZbAAPbT6dUWqyBkw3YCymK0fWZR1AscK2Myaop1izZVPfLscouXvi0qV7NIFlEGspoY5dAle+dnZJFvh7gGJ2GX69FlxvFvWrigh3nNdBDxGEE+UWjn5WrXVfaSX8XIUCWjroi29ae4HBgKncmkkS7kA\/FUr1eH\/6bmQkCm4+IJRzNMu2meRHoxcou9pUFvof3FLO5TfXpXVlZax6l4F1H598ZbtM4qW6EmIGlb0ZS6QmPDaC0uleP1nfVJeoNYJp1ywIL4mfsNfdmFGC22cyYEVdsOY+Gysmfe\/tlvkMn539bXc1OOspL1ghFG6RANoqJ8500bh27Rm4\/ZzvubLpaGNVHzfaZujOxTfaPAtQvQrDj1SgJgk7CUAkxZMcUSsx70rljpMm\/LmXIxDDgO\/bbHFRcY6lMobxtHNO4C9kcFvZrTYjUp9G3Ayw86\/Zxz8rXCQfOE1tEH8ZtNFTEN6QyMLiAiupVOxM8ybA+ScmKtoseV\/Zr3WWUFwdyKzq7HdsTC9Xk6MdzjrsaWrfpnA9VyZQq5JJqiXKY4LH01nCsCllLETr\/2jRY0XLFTP6X2\/XJOFgrETWiAvl435KtWLT+o0cBExhZct8Uu\/+qNRlrK3NI\/QmeOmZQIJycEoe0J9jt\/r+yJp+ZYslPfdDTpAAwMwlENf3R00wsh1sMHVNNUfvAnPqyJ+ID7LhMixiIXeU2HA\/gvDkVNr5Sf5RmjQ2hQAxIzKc2CAyNbYiIlQmKyD77qW4gWnNTpDhuCTwpa2veO2bnkdGgytXojZJNfGFXfjqduCtR\/uaGHHB4qTXeGJsGgppXtQo12W4ydmWU06OONgzTjfxmwPFMgV6XE57M5uhiL43ZOAYVnP0g1ygrjZD48sgJT9ui4PWgSaOcyZrechWot\/b9IE90AWMA1ios2X4E4ialKmNw0dOd8jyMO2saeU9C22d4Pg4rdx1WpDZ9ETJWUmGQnfotIcQCM26QEyIRY1nc1TqXF+ETfIQrCOagO\/VcQ4ktmzL3iqORPZJ1BwVhRTQrvMh9yz4PrqPfonpfILAeWREb7pRtvCqLTAmEbeqU6\/rPjw2hND962vds63FHbkT+jxEdopaLCewXVuud1s4HteUolN0lAgzdcHTGNZmCqV3xAUerB3AtRXqiHJIaH56x3naEkCW1CS\/4knUmczpgAZ+Yh7k6QPmgsXmMkIkUXC3mZrAxgjW8VyOU91W\/jx1b31Cm8jInfja7E9ZsMb\/2jjVXAU\/+JCXAxrcU8Et\/bq4GsDy7Ij+I\/Cl95\/WEn\/5+yPLaTiPvpfw+ZA5gFHzWGdnIcFm85lJMX3WbyeOR1ZEF9WAqg4yeDbf0+IJPMa+MfiBKco3RA4x5AVh4QiutRdUytTUO11mOByaDaleeo14lfjAGimbL4S7cOwI8FFOQh2vYwsrGgIJyxiZiF9PjSRJSTwAnpqD\/TIkW1grG4aGSPv4BFhzAYw4fSUjkb9fN\/uy+ruY5gmfyRgBsQHc\/0Lx4Qn1AEAAGXPESrf9UaQNvePn6H7jU43sDgSpzeLmFCbwCOHYElolpfv6vxDGUWI8GdNNOb9YPOANAsuKTDAU\/\/puY31EptL1mrK54MCns\/Qk8DNJnytvaQaHAeCLRWEo0AAxX6M1aEjEb0GrB+a\/SQiCnswVjM78Rtg6ik6OgQQAujhDkmndail9EmeFfeIdrNkbjjna0BeUdi2DQ6qh7VBH+X0T6UAC37iGz49PxGsINtEXlwn82BUwIr3VwUc4YNrVxEnGj0Uy1uomWe2\/s5a\/RBWCmQ8IeD0Y3FMkPChfNYoQ2Dp6R4m17l2TYr8pbbAFGmCpUB9mIkk\/LrWAvdDaK5ZlTQ9bWmW8EkHf5hqeqi8t52Y8YL2WsRkRDo70jb4jHFgDSg9XS1zUE3mb6Q9NKY3nqhP+2zpgi+TIGCPWrOCuExCjl6hSLPE\/Z0YKpaLy8zkpPAiKfZ35b1CIwzSrvvgASXy+6yJRjkz5mNVS+IWFqgCv\/+Lz9EQ561G+oGtDhcG1u7dBKL7lWvmS1MV+YfpMF4fE\/5jnU7ybgY41SjNZ8x5HuykCY+ehTN3l+qPKHp8+yY9DGL97rPJbTehkAs4n5W2u1CSScj5LHn5bfJMG+ZrLiKxJKlRk45LY2oze6\/IkWWm\/1BmliNDcp0FD53WaVHKf8hvYgpCUHeZKYIN7X7TmFG1wJ7BjRw8Ne6NVVfpXrOrYaoIFByT1Af\/fX860wOTD350VmphVmwW15afsFsby4igl93picI0NoA1idbxgAa58k5tzV8EQfSouF27gf01CsLQhl6kljDOt75\/sfbqhPAXtmpUiJaUl5DaXxeyF9VAoy\/a8SVWrOPHDg0H6a4eetTHz0H4eh9Wd8W7F\/MTmA\/Pqw42RT6\/oQzWlbnkP4SErLanK8heJNsRYEZme8MqByP\/dY+1+gWEEPbunZs\/ZkDuGo1f8OpfB342ZZISAo+QFW2n6UiY1DxvISwX\/bh+ydnOFfBK+2N5eVCy7VXvpgCSu1uzwAR0RuwDMcP5FExCcijj6fiobN9DAq4QvKNnxsut8Q7N77n8XvAHYM5b5yFWTD8l5xrEGSDghAKgmk0f+ChyZlcZh7e\/6yt5tJXpy3E\/tJIRykmP+0Bk0gJYOrc0bHB3ysPaKX4zbEUqZ3GSlUWCVyEmka1FX4u7ejD+t8EeOSYvG\/r4h6wJ8tw+7VjFAFVVNkBLNOuAOtuc0eBryJmTk5InbzGRg7xPxWs8J6mAMrrYr1y098KKQCMELXT7XiPxfvzhe4NBNL7+oizi1XrGw3Xp3is2Nh23Ty+xdpdsiCpxe9xnqb\/7MHh+7frHeDbtMsCl9CaJ+iv5chszfzPSjCSIbKj3deCrnwsajBLChP7s\/rf6wHoDGTR4RumdDggdaoy6WadZx2Md484op2P7hq+Q8VhHPcZJCHoouLl3nxd5YSxbY39YMdX6D+J4oEwZC14u4VnMNSBO1wbXM8Q\/BE8Kf3QdzICsnNeD8PhKbkJYnZG84ZusRgMNvuDYxy4\/VoWMiLP16ekSHluHORImVyU9iNJp5VWVybzxIcmLrwuIxAjxwQgzqk24n9UsTMUWY9OcsbVllBEU591Q5k7O7fYYJPTeUWYSEnaJzHGg7LW2cJkk\/uhIor5mHBCxx3AWV+b+WuDjuCjO1g4C8O8XErYvvHa9wo8RFV8CY2zhYeSpKFJ6Gshzqiz\/tPQGdkYoyd3OyCnmlz2nPRsqv\/KaU+HVZvw3hjaXq\/gOz1aEEKEHYdSrSnejIJFEKdZ2ZTdLRC2JGDCq17UUZriBEWA3FweudDyh5mkFQGWwpm5MeMb\/DCToYR7V3rheAfbdUtEtuFcU9E8xiVlECY465Cx9EyLAz\/Va9\/T4cWfRt6slmy8woT8OfNNgnXFItHvzUdFE38YOeGpsxp74hgFIMj60b7HqbIk4pziv9IVsBhRlNMWi5op3wUXrjVoq9wCU\/7aXBrIv\/eOjyrui4+IlPMymc79ttBuvbLFjFYZxKBCgJD8OGcpqXOlds2Gi7JBWZylgex+hulzUUUEEYJt0yKnmN35vDvdZv4erlvq6gAMQ3XzvZqxXmvmi0oQFuiZUxMnkKNG6j80vtpHt5EmPhWkR0t7OwN3o01f2jthXztlIGB51Gkty6RSROusoeHR29wDGBPZg30YuOQ+G2X2WM6RG0esldVLwjzda1IV48MLfuSGiK3h7COxHJUcUF9AxHh5BmJ4cJNVLioroli0z2lbSKFi105t5KHc2ASMoTGI561R4uNVuhtY8\/vgai+gCuEIKE9TlG7+Dtv+x4J59PvVf9mh\/+aBvdQD\/\/BbBeKUWhuESWf1l131gklAwRxxfPYkwlLhUxgoAeW\/hZMFMhpyMgDu652jjh02Z28kFfzlDX+OZe1CG\/lYLRdChN0UrlDrjS6Hcpww\/dc6QCfpBSQAcQ8xZ4DpmCggzFZRZQkTR6TvTA\/5bh5zsIJ2WbuZ693gLWqLYQZRE0zl9mkMUZbQg3k+70MofyWy3kpQNzZf+ZOjnjQ\/AQ6zdBdesJavufj0UoxfFch1La\/\/IUPExuur1bVXuGSABPcdx5sftnbd7P5CxPfY7MXDXhzxeXfZBnkO9+fahA7tsi2hvbRHW7qdwnnP+C1fp2xMEt3KH\/ETk47+kGUNMNZQqEUVatHb3WDYtg4EZU68mxRtXTDerOSDdh1ATN30wclF+9MiKRQ\/idH92wck0aPIVI6AU7NMbkiOaXaiUINwsIfaf1R\/wdmntovKWnntA+yUlD60s2Q9KWvDGhLUKdmIPjHIP1I7Gi1EN3k1RJIitBMt5Ui7SA6QkGbenIofRepO2hTVJ2yStDCys6YidPOO39BaLOkMC3GBMHo8mKiyX8mM+pU4cGaII2cBWeZ2NjkK7\/pXFp236Ahfms1bmft0nE41Zx+ya1GmVTBWKX0iNmZf3Z\/4GY3ht9PdEVZ4llMtn+AME56TkfOfUUZjgEu4hvf+7hQUeqHJAh2jEzVukZOfAmiqlgqBLHn8OkU+Te\/4LZ1j658gpBIebW9tg5pyzPZx2lcFUjPseA+6dv6jwdWoH7J64lbPx\/e0mOZowXYVq32D9Sp2NHMHbdLPykHH6m9m+BODykgXIQRcpnrY6OOCefIiRUU+ysCukhuFfZ35v+DRTYE+K6TfURNdaEh8ATp9RibrebT+l4NyU477dqn1hPtIfvlOtht5me553TsZ6sQG81AgMwE6\/6WSuqJknXfRyjtQipCT7b40mfCiYfIQga6J9YoqisCuW3sBBZtHyFVz7eom4jFmI9cXCoFvak2AVF1suKgLloKf17yaD75jWyieYNfBajNh80SchOOHTmI3SugLfsmKUyNQfYPYpmCOMCR3tFYXKEWY5CujGkVYF4hQfRbYMVV9D3ISwoK\/tGT\/ajmioN9WxHL2+5pG+XRKOrq+CfHeNi5zvOnXtWRv1zsUk8dRhgWSsYQw3K6BjRV\/d3DJsYz+WLILOgB6qd1m9ApZCrt7H1GM8krKs2RsC9B9rt5XZyfLWOC7d2TlnBE4QFtb5wNVsmt2WrhDKrEINei4XPYAHUCEtilXjVLvmJYjBkc2YjoWNToqR4kDGcI0dMdgBZpb2PVdmqlphFhO9V7JLfBN56iPrrVxzOlGFFxriALRupbFSQ8QlNHDotN0HFmoc72a73VLbKtYpMLtawJIoiheV1\/bqjX2APP3enSgdtf85qcLHgK28KsCdqn3DERJErTnmZ3fJG9Dl\/wFMwiPWMca3gyWxGao4PHtEU9iOMdOZ+qYwcazb4ALnUiVAlokjSRAdLL6Pgk\/B7+D12G3Q79Kdj\/UudDqMlXVw4d4hXONaSBhtzInqPu6AzmxUY\/OTa7xpG3LjQxhzuRWhJCzwmL7tDNyMZGhwwbaCLKR3MYVUxDFsq\/TEzNaWPZoCWNzldnQDtxkmR1RDFiFxWa74FJi9jx5ZDNl12rK0brv81pKhzm9Fqv3j1FmsJAbMTRutcgsFNurWYIshrGIGu69Wgikx7o1El1AK3aN9VyQ8MPQjT2a3G3K4eBKxoB5Rpj2OWkchoKRKNnMSKGCaZwPLtc1FQ3C0GmPwlcfSjx1ejl6AHEXLn0Rpn3j2vMmXY+DkuLAc1sNUU5WJBJ0bXH3V+xqo4Tk2SYU59ZbjcGlI35aqZDu3Q3t6Id+2mHpin\/M6DjD0lQBNYJvpBgUNeZST4ooi0fCt\/pcHQOCyUleTVibzTkT\/\/jCuFk+HmFQ+AnpaHq5i2yQpBcdOplKyIR0vthJ7oTqrdOaYdh8t\/iATcnLxMdDAKzD5FW0+yAStHCNNG\/AYW8dkyLtDy0SZWES0D2+MBRdykGC\/Q9dKB2730ZLc9o24vxYx53isbhFxIvv\/kt8tdXArRJ3A7glihUbIG1loJOqk46gynYTSgOJCJw3FQOIi+2FgqDBXx7+gFFdbcTLOCqVuVrycVWBJ56PaaBJL9DE1mt4f0KNhLryaX5DnIzXRy76Q8zma3t5cEAAu4LiFeOwzexLGeTETE+XMMp0zl+4YhCBtE5bWyC9LRgcN5lJef1GIk+Wp5Q475+ZoQB\/NQ6ngMR3pZqLDnwKHV7WlhrQ20xPIN3lXR3a+kUilY6cycyP4SsXjRACK4WSILaggq5u86hIZeo6poYSHfCRBQ\/COfjzXoKuTDZGsXu6XsL2btkT7W9Oa8u59mbM5X6vV1mKxeMRxCAvRjb3M02qCswUarsOG6+bP0bIENVSStVOefRgg55kNutvUBOMEbCoYDEQdJCxmLEO+tBG0V9egMEMYHVTcm0cfIS+LU7rDO9j7oGX9tP4CAQxaR+JG60vVnVsK6XKUz2AhflyaRcnvdYuTNW0GxHfm\/CJ0T20EyFPFwOFTPqlOfZ0fWdDHlrlTM6y\/4SJM1q24l5mp1ifMM\/fF7qCxQQvTYyFUodqXZj8vUP+f1Rjb3FVlW3nFhv9Bk1oZHJ3CNlbJTqg6PP2tZ9D56LeOMbxFvELoG8iLPFnJWntkdzAmqlBuhBpEXkyobAd4330RmhtAJ\/DBpSaAPKDz9MtqYDJ6G0k8bRP6Acsv6PArL2ujsWZdvXUk1snOvdrIzEPP\/S5RV0F51idh\/zIm\/YKURqxX7DA35hbEYx0n8HsFuWuSpcJa+3B\/WD1EaXyi3DB7Ug1Mvec35Kg7rbU1\/vVeHHnGWCcb2WLD5ecTvcFfKbZ0VmCsDEfVC7DHUgDJJKmgooODNhjyKxCRbDPi3yH6cuUifW5MAxFzeWgIFZUzPPzKNUGk\/3Gyt7vFz2PiqwzxrQ\/GizUbKH7kSOa3+g4f3mP7YVBc3ccpyZ2DOhlFtEDs5IKAfKIxuAdeaqqD8gMLOWS2cKJhXDNSGFJd4jtyDo4y4UlIZf\/4uikGaa2S8\/\/6MFXeC3sHG7A8R4krGvqL+dLlcr3ybQWttIUhJo1CFnzp+PSu1DKeG5XJqB7XucpF3oWrOKnR2WhDBQ2YhhsdyWeRVNHmaK+IS8oXN9uQXhan4atQSrXwx2oNH+XmL+GpLx5C+XVztesNh1tFMIqzf5zkiPQrVhePa6QtJ4GbqCQieI3gD+70Enx9t9XFsR7pKEwGgUAKt7NxJd57mlvaagUDthvR1bq9TFgpZaisay0HO9OiBs+CELBqsii5TWuQX3Lo4U7Wznq+bg9a+zmq2LA2iaNtwGfOe5FWYw7gskrHjSpnOhStGhi+UXqGySLPHZjiWr0rzCD+X71LF5DYSIg==","iv":"dfee8cfd28bbb244c1911c4e5b1fa3cb","s":"c364cfe28b29d23a"}