- Luxury Daily - https://www.luxurydaily.com -

Roger Dubuis targets Chinese customers with motorsport-themed WeChat campaign

Three lucky customers will be able to purchase the Excalibur Spider Pirelli watch early through WeChat. Image credit: Roger Dubuis

 

Swiss watchmaker Roger Dubuis and Italian tire manufacturer and motorsport sponsor Pirelli are launching a new campaign through China’s popular ecommerce and social media hybrid WeChat.