Wind behind its sails: Rolex zealously guards its trademark. Seen here: Rolex's Yacht-Master Regatta watch. Image credit: Rolex
Rolex lawsuit highlights importance of dilution claim
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Jewelry,Legal and privacy,Opinion | No 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","iv":"081cff4f7182b5989288b963db1813a2","s":"29afff6ac6c769ff"}