Wind behind its sails: Rolex zealously guards its trademark. Seen here: Rolex's Yacht-Master Regatta watch. Image credit: Rolex
Rolex lawsuit highlights importance of dilution claim
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Jewelry,Legal and privacy,Opinion | No 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","iv":"c38c718dfc516eb73a30ba09c95e5326","s":"15ed3d5c747d0a91"}