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Rolls-Royce targets aspiring luxury consumers with mobile app

Posted ByPeter FinocchiaroOn In Automotive,Featured,Mobile | No Comments
Rolls-Royce's Ghost application lets consumers interact with the brand and the vehicle

 

By Peter Finocchiaro

Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.