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Rolls-Royce’s Cullinan SUV joins edgy Black Badge family

Grille of the new Rolls-Royce Cullinan Black Badge. Image credit: Rolls-Royce Grille of the new Rolls-Royce Cullinan Black Badge. Image credit: Rolls-Royce

 

Rolls-Royce Motor Cars has debuted the Black Badge Cullinan, making it the latest member of a new approach to bespoke auto-manufacturing to entice a younger generation of luxury consumers.