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Royal Caribbean’s acquisition of Silversea Cruises signals luxury shift

Posted By Danny Parisi On In Advertising,Industry sectors,News,Travel and hospitality | No Comments
Royal Caribbean made a $1 billion investment in Silversea Cruises. Image credit: Silversea Cruises

 

By Danny Parisi

Cruise line Royal Caribbean has made a significant investment into the luxury travel market by acquiring a majority stake in Silversea Cruises, a smaller but more upscale brand.