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Ruinart kicks off Frieze Art Fair with sustainable activation

The brand's immersive pop-up, “Maison 1729: From the Vineyards of Champagne to The High Line,” is serving as the final stop on sustainability tours in Chelsea. Image courtesy of Ruinart/BFA/Rommel Demano The brand's immersive pop-up, “Maison 1729: From the Vineyards of Champagne to The High Line,” is serving as the final stop on sustainability tours in Chelsea. Image courtesy of Ruinart/BFA/Rommel Demano

 

LVMH-owned Champagne house Ruinart is exploring the importance of New York City’s urban green spaces and eco-friendly harvesting.