Running an effective SMS campaign in this environment
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0530c91151cbd46455d799202db480e3","s":"026cda1839160dfb"}
Kalin Kassabov is cofounder/CEO of ProTexting