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Saks Fifth Avenue taps A-Rod to ring in holiday festivities

A-Rod and CEO Marc Metrick kickstart this year's socially-distanced holiday celebration at Saks Fifth Avenue. Image credit: Saks Fifth Avenue

 

Iconic New York department store chain Saks Fifth Avenue has recruited former New York Yankees player Alex Rodriguez to appear in the first of a series of livestreamed celebrations to kick off its yearly holiday festivities.