- Luxury Daily - https://www.luxurydaily.com -

Sales associate service still key differentiator for retailers

AI can free up sales associates' time to better serve consumers. Image credit: Printemps

 

Almost three-quarters of consumers say that personalized service from frontline staff plays an integral role in shaping their decisions of which retailer to do business with, pointing to the continued importance of human help amid an increasingly independent retail environment.