Can packaging be both luxurious and sustainable?
Prestige brands and their customers have sometimes been regarded as more concerned about the appearance than about eco-friendliness, despite the shift toward sustainable packaging.
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Bloomingdale’s colors outside the box with Crayola window display
Department store chain Bloomingdale’s is looking for spring inspiration in a box of Crayola crayons.
Porsche sparks childrens’ imagination with Playmobil model
German automaker Porsche is working with toymaker Playmobil to introduce its iconic 911 model to a younger audience.
Longines explores alpine skiing timekeeper role via TV spot
Swiss watchmaker Longines is expanding its involvement in alpine skiing through a new television commercial.
Moschino plays off soda pop for spring pop-up at Printemps
Italian fashion label Moschino is showing off its first men’s collection under the direction of Jeremy Scott at French department store Printemps.
Dolce & Gabbana refreshes Light Blue for summer
Italian fashion house Dolce & Gabbana is looking forward to the summer months with the upcoming release of limited-edition Light Blue scents.
Burberry teases runway show livestream with cinemagraphs
British fashion label Burberry is boosting awareness for its fall/winter 2015 runway show livestream with a series of social videos.
Luxury department stores use fashion bloggers to attract consumers
Department store chains are increasingly partnering with fashion bloggers to promote new initiatives and publicize their stores.
Luxury Daily, February 23, 2015 – Luxury department stores use fashion bloggers to attract consumers
Real-time retail will revolutionize shopping as we know it: report
Within the next two years, approximately 300 percent more retailers plan to deploy mobile point-of-sale tactics into in-store strategies, according to a new report from Boston Retail Partners.