Facebook Timeline positions Burberry, Louis Vuitton as storytellers
The new Facebook Timeline feature is being used by storied luxury labels including Burberry, Louis Vuitton, Tiffany & Co. and Lexus as a storytelling device for their fanbases.
The new Facebook Timeline feature is being used by storied luxury labels including Burberry, Louis Vuitton, Tiffany & Co. and Lexus as a storytelling device for their fanbases.
Savile Row tailor Gieves & Hawkes is bringing its made-to-measure and custom-made apparel and accessories to United States consumers with a trunk show in New York and Chicago this month.
Department store chain Bloomingdale’s is aiming to build brand loyalists through mobile calls-to-action in a print campaign in the April edition of Condé Nast’s Vanity Fair magazine.
With more consumers watching mobile television on their tablets, the devices are poised to make a splash in TV consumption by 2014, according to a new report from Juniper Research.
Today in luxury marketing – Mobiado releases Grand Touch Aston Martin mobile phone; In China, sobering signs of slower growth; Charlotte Casiraghi’s first Gucci campaign; Chanel ups the luxe.
By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.
Jeweler David Yurman is focusing on intricate details behind two of its signature timepieces as part of a “Look Closer” campaign that spans print and Internet marketing.
High-end fashion label Cole Haan used a 360-degree marketing strategy for its spring/summer Subway Stories campaign that uses social media, banner, mail, out-of-home and mobile advertising.