Many luxury brands are bolstering their mobile strategy by either developing a branded application or optimizing their sites for mobile devices. But which caters better to luxury consumers?
Luxury couture bridal designer Vera Wang continues to extend its presence in the bridal space with the launch of a collection for David’s Bridal.
Today in luxury marketing – St. Regis to debut in Thailand; Gilt Groupe teams with Nicole Richie; Hong Kong financial world eagerly awaits Prada IPO; Facebook averaged almost eight new registrations per second in 2010.
Brands are likely to see tablet formats emerge as the leader for all digital display delivered across platforms such as desktop, tablets and mobile. Traffic is the biggest indicator.
Mercedes-Benz’s multichannel marketing is undoubtedly why the brand’s sales have sprung up 14 percent in the past month, following a phenomenal year in 2010.
Vying to stay au courant, New York’s Plaza Hotel will provide guests with an enhanced stay via a new digital concierge service available on iPads, laptops and televisions in every room.
Luxury hotel Mandarin Oriental, New York, is offering football fans the ultimate Super Bowl party package in one of the hotel’s top suites.
