High-end brands face challenges and opportunities more than mainstream retailers do. While the market for luxury goods is necessarily narrow, retailers in these markets tend to know their customers and prospects better than less focused businesses.
Prestige brands continue their epochal battle against piracy and counterfeiting in hopes of stemming both lost revenue and tarnished brand equity.
Luxury retail spending has eclipsed pre-recession levels as affluent consumers continue to regain confidence, according to a study from American Express Business Insights.
British designer Stella McCartney is burnishing its digital credentials and engaging tech-savvy consumers with the release of a content-heavy iPad application just weeks after relaunching its Web site.
Search engine optimization is an absolute must for luxury brands looking to drive consumers to their Web sites and even in-store.
Today in luxury marketing – Tory Burch’s many second homes; Sale of Gianfranco Ferre to Samsung hits bump; Can Lexus CT 200H find a market amongst luxury car buyers?
The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next.
Luxury brands are shifting their engagement strategies to focus more heavily on digital communication, leaving some to wonder about the role of traditional marketing vehicles such as catalogs in the modern media ecosystem.
