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Top 5 brand moments from last week
Anyone for a cup of Ralph?
Departures’ September edition marks 4 years of continual growth
Tiffany & Co. was among the luxury brands to help Departures fete its 25th anniversary issue with an inside front cover takeover across the edition’s five separate covers.
WSJ. magazine’s menswear confidence yields 30pc paging increase for September edition
Louis Vuitton and Hermès are among the fashion houses to underscore their menswear collections in the September “Men’s Style” issue of WSJ. magazine.
Michael Kors, Burberry, Oscar de la Renta and Douglas Elliman – Live news
Luxury Daily’s live news from Sept. 10 – Michael Kors incorporates Chinese social media into fashion show livestream; Burberry shortens path to purchase with Twitter’s In Tweet Purchases; Oscar de la Renta pushes for future purchases with Spring app tie-in; Douglas Elliman, Knight Frank Residential to jointly market $38B in properties.
Kering, Aston Martin, Madison Avenue and Trump – Live news
Luxury Daily’s live news from Sept. 2 – Kering moves eyewear in-house to get full benefit of business potential; Aston Martin places emphasis on technology with new CEO; Madison Avenue hosts storefront museums for fashion houses; Trump builds interest in Rio property before 2016 Olympics.
Madison Avenue hosts storefront museums for fashion houses
Hermès, Dolce & Gabbana and Ermenegildo Zegna are among the brands participating in Madison Avenue Business Improvement District’s upcoming Fashion Heritage Week.
Bergdorf Goodman teams with Maserati for branded fashion photo shoot
Italian automaker Maserati is reaching out to New York department store Bergdorf Goodman’s consumers through a fall men’s fashion collaboration.
Vanity Fair inspires wardrobe envy with September style issue
Louis Vuitton, Armani and Gucci were some of the fashion marketers that looked to Condé Nast-owned Vanity Fair’s September issue to reach consumers within the style-themed content.
Robb Report’s August edition explores magazine’s pillars via content, ad space
Breguet, American Express’ Inspirato and Maserati looked to the advertising pages of Robb Report’s August issue to embody their audiences’ shared interests.