Madison Avenue hosts storefront museums for fashion houses
Hermès, Dolce & Gabbana and Ermenegildo Zegna are among the brands participating in Madison Avenue Business Improvement District’s upcoming Fashion Heritage Week.
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Bergdorf Goodman teams with Maserati for branded fashion photo shoot
Italian automaker Maserati is reaching out to New York department store Bergdorf Goodman’s consumers through a fall men’s fashion collaboration.
Vanity Fair inspires wardrobe envy with September style issue
Louis Vuitton, Armani and Gucci were some of the fashion marketers that looked to Condé Nast-owned Vanity Fair’s September issue to reach consumers within the style-themed content.
Robb Report’s August edition explores magazine’s pillars via content, ad space
Breguet, American Express’ Inspirato and Maserati looked to the advertising pages of Robb Report’s August issue to embody their audiences’ shared interests.
Nordstrom places emphasis on customer service through new acquisition
Department store chain Nordstrom has entered an agreement to acquire menswear personal clothing service Trunk Club.
Veuve Clicquot travels to consumers with branded mail truck
LVMH-owned Veuve Clicquot is sending a branded truck around the United States and encouraging individuals to send hand-written letters to friends and family.
The CFDA, the Hamptons, Europe and Vogue – News briefs
Today in luxury marketing – CFDA looks to unify, acquires Fashion Calendar; Hamptons home sales rise as buyers find more inventory; Weak German data and fall at LVMH weigh on European shares; Peak Vogue: The September issue will be thinner this year.
Harrods crafts bespoke experiences for consumers with month-long series
British department store Harrods is bringing together a number of brands across categories for a bespoke event series.
Luxury Daily, July 17, 2014 – ROI of events exceeds all other marketing initiatives: report
Luxury Daily, July 15, 2014 – Neiman Marcus incentivizes Middle Eastern ecommerce through Borderfree, Visa