Today in luxury marketing – Ferrari offers tailor-made wheels; Michael Kors’ business partners reportedly eyeing Vera Wang; Sales fever grips desperate British retailers; Economic crisis tests Italy’s luxury market.
At one point taking a backseat to the much-more-hyped women’s apparel, luxury menswear is now the most quickly-rising and lucrative segment of the industry, causing female-centric designers to pay more attention to the other half of the population.
A new print magazine joint venture by Observer Media Group and China Happenings will launch Nov. 12 targeting the affluent Chinese tourist in New York.
New York-based department store Bergdorf Goodman is looking to up its number of male customers through a series of in-store events at its Fifth Avenue store over the next few weeks.
Luxury brands such as fashion house Bottega Veneta, swimsuit and lingerie designer Eres and carmaker Bentley have been slow to adapt to the growing importance of Twitter in the social media landscape.
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
British apparel and accessories designer Burberry is offering online male consumers a chance to buy straight from the runway following a live streaming of the brand’s Men’s Prorsum Spring/Summer 2012 collection on Saturday, stealing a march on copycats.