John Varvatos, Yoox, LVMH watches and Dior – News briefs
Today in luxury marketing – John Varvatos adds stores in US and overseas; Yoox stock jumps on ecommerce prospects to push earnings; LVMH watch sales to grow 5-7pc; Dior documentary to debut.
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Guerlain designs perfume-inspired Fiat to appeal to fashionistas on the go
French perfumer Guerlain has partnered with Italian car company Fiat on a line of limited-edition Fiat 500 models exclusively for the French market.
Aerin encourages creativity to build fragrance line awareness
Aerin Lauder’s Aerin Beauty is building awareness for its fragrance range with a microsite that emphasizes featured botanicals found in its signature line of scents.
BMW enlists Louis Vuitton for i8 luggage set
German automaker BMW is polishing the appeal of its BMW i8 model with an exclusive luggage line crafted by Louis Vuitton.
Luxury Daily, February 27, 2014 – Elie Saab marries live-stream show with magazine debut to expand reach
Robb Report gains access to exclusive residency One Hyde Park in March edition
Ralph Lauren, Ermenegildo Zegna and Tom Ford were among the brands that walked consumers through the world’s most luxurious residence in the March issue of Robb Report to echo the lifestyle of its readers.
Luxury Daily, February 20, 2014 – British Vogue, Harrods join forces to propel fashion-forward agenda
WSJ. magazine March issue notes apparel growth with 86pc fashion ads
Hermès, Giorgio Armani and Saint Laurent Paris are among the fashion marketers who embraced the affluent readership of The Wall Street Journal’s monthly supplement WSJ. magazine owing to the lush pages ideal for displaying campaigns and the presence of top contenders.
Maserati continues to frame brand as more accessible in 2014
Italian automaker Maserati is continuing centenary efforts to broaden its consumer base with a seven-page spread featuring supermodel Heidi Klum in the Sports Illustrated Swimsuit 50th Anniversary Issue.
Vanity Fair March draws parallels between fashion, Hollywood in latest issue
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.