See, hear, touch: Brands capitalize on human senses to drive mobile value
Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"f018a4378d3d9e316020e19fd8c24301","s":"04a4722271d945fe"}
