See, hear, touch: Brands capitalize on human senses to drive mobile value
Posted ByChantal TodeOn In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"f42b084bb4855a47a825a519ec7cfc9e","s":"5466f2a6d90fbcb1"}
