Michael J. Becker is managing director of Identity Praxis and an expert on privacy and data issues Seeing privacy, brand safety and media buying through the personal data value exchange matrix
Posted ByMickey Alam KhanOn In Columns,Consumer packaged goods,Featured,Industry sectors,Legal and privacy,Marketing,Media/Publishing,Opinion | No Comments
Michael J. Becker is managing director of Identity Praxis and an expert on privacy and data issues 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jzStQOGbIL4onJyxILO4XEEHfZcEedVCFYSxZBD6LqHM\/VSG3CBSWVeGeaqz5Lko8kgkurqLAdYkpcLv\/GlJ+AJ4DqXY77SSgjn8Yn1UetH5mdImsyb0aFBSWIxncAaBQ49a5xSZPjggKbSQK0kVLmnrSop2TzOK5Qa2J6DncsM26p4bYIHXDAcIzzjFR4Xyii7rlFyzaU56f1kxkXfGimsTHl2RukVKRL+XqMCS\/62\/uliGy4Lero1C4O6208qPWKow390Dactb3vVTnJ4q6Uja8lLRp\/mrXDtl1m9barUmS4sH1ImWguiYnQv8UAAh80gJtcqeZGtEEjPNkW+kUfwwP6Vm3TXvMLoqxDHiVUUvoQUo7MCiNLCbEsLCT+RLg6UB\/AS\/9l28d42r8iBuEDLWEaIBvI1Pvhcnse0avcttEfBtsYWFXd2OAFNOfYQaWWx0b2DUG5b6JCBlhCBxNk7BcEcp6hmEsI5wU+vr\/hqy5x7sGNwXI4nIuQBLROOejvQiTXA8fNq+kU7Qd0w30LwxF6lcoo153eGQX3s2doRwHpZrXqDoPfd9eqFt3ovvqbXNRPktP7G+4MNVYzybDFevsDp+jlzb7kqqROO6Ty8gpAPee332RBhQB\/+3xSKpt+xgibPC4mvWeHLZUPRlbxRLMhH+I20Alyc1o6uNMzJwczTV7lVvkda5mfNYTLwVXQat2HMM5WoN5x46OlUj0YHTfxGmgnC1Fq1eB89Yn4vwtCaPPsev4fiN1itroXNbDBaHBu8AAKXALfIWwWYbggs7tTAQrXOFAiHALAlXN9w1+9wh0W16iHnF60idGCrtShdeQOve3IslNcDxPCbaqJwZgpXHyAnVuKwbQzNWGYgOoxmyIYTKUU0TUxGVBrFLcXzc1lWwULN6PP2wC3WqLoLU7c4mFx5B1NXrw0x607qCEcO0dzRMbU5p\/En9BqKE0SNnNCjN0kflFPetwp3rv2wyrBWeQnpjUiLN0ytGgJxysM4M2AGn7DH5sQUtVtMjejZmoG3vkVbLmqHR04IB15VH4G7wwarVaQKD\/VW3xGrD1DzgSiA1Ia46dyZEh51ZKul8TNV+8hSix11+SwyfUqLWBS0fbYWrcaBZlk0WZxavJsuvHaNvxxLXNKty\/JL0npujb7n67tnLVbtX5\/5Cz2AldzXMzKg47dg07oEA+657re1ym+wBmGiE0z5FThJ\/W9DvfiN2XP301rLTgCDSDxo+dM7\/j\/Zz4xlpyMQxL2W7iHoOpcSH2CyyyjLDRiG9ig+JZNu78hrpMO\/UL4e4XNEjs3c2GBw3IVmWuoIHQiK8W\/Kha0aRd9uOngngr5aO\/T7giyk\/y6ZMlnsVwy49s8Yekfrjzy9D2U8FIpx3TZ3r6jvbKYV4T4lmq1EHukAGidEKV06N+rkCA4en0xyBTsnhYQG+YWJLAIyyj7zcz0aI3X0CXGbvb3OFaEWTff5PdLSc9HuOk1Uv3xOiOgT3FJdDow00Efx+qDqcxBul\/BAUYUAUxUEEz8Pc9z3nsavWeVu7EA8GYywicX5kA4+dCU1OSMbr3w5Oz1DaOf7\/UdL4uTbkBmBdjbbZ\/1dms+fX\/Mt7DZvHsPpnvZyIH51raVyhZR1tOYVouCySJp0SLgnhUzfyRgLbRCySFdcgM\/Kl0OUfhD\/Ni\/cubPGswMl4eldKlaLYJm6KMovdChCQVJ1DD6SdtFJHMdTShIPY3vn0vQn99qRIRpR31lcCanLjWMvwZxDfw1SHv3ulctjbkB2TkKioso+KYk1ioCz9uwL3hnwsbw3ie056d+9CM7PVvCxQGpSvCy3BBr7FoA10qWG+AFRfrrsW1t9opttnccPq6zuV+Kznrcijt2CGYx7h2DKqfo0ptyZXePs618QuFoGQOHd7tx20QT5ZPMzhSWsQYiDJjovYaHZGeLCcC9qdbKpRWmArE+ubTTUSfRYYcJ8UsvawWSn\/93qJN\/PIYiCJaHqOlXCyjEziK+b7DMyBb8beYYl\/ObJ1gnkWgolLCZwApfC4gB9AuT4v5GvPUCJ8BuUyfUUdiLDZccBdcXDZI+9f+tqjv5UqqJbdBrGZyv7bXH9lNMboPIP0fMJLQBmCSd3V2iIHQdNxUjyuxfMylRRLlxRJtU+NLhBBF96ZdUHd48wJvMBhcTZ9nRDJPa8\/kpH9AlItk3HfDdxyE344KF2Oxvq8YbqHwUzN\/PNyMT+A7BR7OoIqwXsnHvOip819Fh9IJZKijXgqBhx\/4HuZg5olMhqXYJv0tVnPpxqziYTK1ozC4yTmeaRK5reQPymJD2gziRLqOqdNgh31NqkNxSLl4rIzu3zWqcehzsxGuhN1Aet18CxAuZNOOktOrcuVLuQ03gFJMne\/TYydetGpAgU710LyV1EV979gP+77tqaLfV3TU2n1d20ZqaIk5\/OESPjh7IrPbPki2PmVyp\/U2FTPrAbTqKmVGQWGo9LoSJoLyrM0scqERb9upfXnDBebfPW2fdjw9DSVoxaeA0pVR8jkVn75oSoJBkDjJQE+EW4dz9zwSzoE3ZH1Xahwr7aNwqfdtdXWVt+7FFosayZnrcCxWNvfw\/dvFTIdEUIRT5iQUMmO07NJr026AukJVeJUOy9qaPe9ek+jiFGv23Lj8FQ8hROYKPmNo5zFNR32ODMj+OX1xWG2NR1rU7BhucPTSnGAYnHP\/JmJM5Ytv\/yYIHBEI9JO1nsEKgc0IhxZaKxpwnvDyz4MEFwpM+AgWC\/qP+kTeEmENkbLIflheGgQ7mQdU57IMeUBQu0z8snHvPaR9FbnxDJK2R7HKwn7aDOOvtKK8A8Pr8+pHtDEoHnk6s7\/7dmy0kKZEKzZqNCAuWcvyIANU1HgAQQL6VCtF21TT2m4zZXh+iaw5KwCKup1hNc2BwSEg6AA8cQaNMKRq180uljmZNDFXUziv3SI0Pt6h1ZwpzFVO7DIEsTiCXqsBRcbOV4\/SwbvHgW\/RE\/zLNsJfYHNS2tSTyaR99rbE0rAEOah1pVyVRAszpLlhSVkydf7dl+Qrnxp4MMpJaYbfBHE9lkjC28mCHpXe0rmxB7Hwa1FWT5M9d1XsrvCxMo\/coPPokcq5JpgdMR5UZFZv3i8xHPP09x2eCDN2J\/rLdMkaOE8ItH6tT4Gw4F945HIIiyafPm+xwzzNkGj5mzSfCjIMLgwXU3sjmsLg9kjSjGkYxuvxTjABr+7hP1ewA\/Di2SpmMru0i8K5IQlkcDBmyROihDUV6QEW4RvVh9dkQv02ibHoK+OoBZxrohiNLGofpbyCXqZ0Iqbe1md9p2BM51bWn3oJOkm8mda5gYn4fNTHRWX4vdKW3AeZf\/1R7Imd\/A+UwhuPwncjmiLjMtzM+m5ueLpC5akhQKoi10CaR+I6osUOF+t3u\/84qe6ltvsMGq3DatUSnF3g\/V9jXM1G4mhGM8WxSZk2Xzxj1BuW+utvcalmtdiTJ6Xaz10oDIlpTJkWjLmoPblE76CYFOy83\/nhSHLMkUkZhIoZJACgOcS78QMzc7\/hFud4andLsBSorkMI6oV8nE0Mv94eiX\/3L92uZLIrXAb8bVHRbdLqm2HmFkV88DibAC76\/PsvP6rw2SjI5Plxm32N6ipNzRdQtaWKUnS7UWHLjw7hDqc0EsLTyXcqv8tIvmn36L\/taJywZgdMqRAMFbrSH4pYkfsVcr\/VqlxCD+2Ob9\/PcHiFOSabOFsTRtrk82LWZACCGWj2depsoaRymUlBo5xW77S8r5OBVOWE7T+G+BTRT+1dt1vr1O0bF9xBA8UcwbfK7icTbdzooRNPMNDN8QbakyICT3TKsPnwCy1RvUbsBExxok91vCNLTSvqVhyD2GMeujLuVn0GxS3O+VSP5ZYyb2K0gGysXkFrCTtGQlwbqTWBKdnW3pr\/AESdslxpCg4JkIM6IJx17AjrFGHjVK8HS1LbnhO9Ma\/TrpWkV2jiIBpYdkulxM0DI996zA8H\/z1nmE+7COMxqPpZX8VCO4bRtXOrEiYENboE2aruQH6vA+Fmck1LYqA3TGIRvlgMlraZCjba0KCd1Bq8PqfTc5EZ71uwKXBCp\/sK75+KYhhSSxpyuhXv8mKZtRpMdZbRJBw1IAfgYxKYbF4TGV2C3JeLGe5AAgl1yftgtw5uBwTNYMivrZRAtq9BErJR6BFqZIdkc0XhY5EA\/bY9QMJ4PfJOGyuvFFCXzPWXQpU2+iwPWzbk47f4vHSphfqK568KRMOkMvRi\/pNhWN2UP8wSTfhtmrIlcwd4wiMQKCkQyh5ArsdPI+oc2vfppPTky1qWUWQqoz1TEM6mOtSd9LZUJhIGoNHo+djz4eSS7A9+rnhSzz\/5+RcsnZZknHfREYUNQKbUtIfEnWMd9YucNUTFH8zM8R4CDYfrBwGHL0JyztMVSaa5txsdM4nUqZMd7nehnQ4S0bQ67Gn1T2sroMVU4QPfE\/QYTeaQggbA\/k\/XKDAwkAhAI2WQgePz09MpntvK4ghl\/N5mTvQ2MbE1AgxBWTHWjaEcWYHLJARWXzulZpljjyGUqqmtV0i\/crtqSGNVD+5v\/vI1DkPnj9fMUOrUAz5T2Q0xI2Aqn5GFsFbBunSdHnumDexptqTI31Dpv52CVIBldg4Io7YdOyaPdNpgkSYff31jo5Ag4IGhC7jNhlZvVykZ7xzUS0Y5FsgolOVpzp7Cah3SQUviPhh1YOS14eqGDg3muHHgSHlqMscrbIwBoUqCzC4DFpppT1EYYDqdxV+b66TtE5fPZcC12\/kuAUrGgD7QqaHk6drL5lM7reNa+1vvsEMkI2\/i53CTrqxmLH++pRyY3jkEMcvqgcCca0bMw5\/wC6SUdt5XDQB5I8gZNX1ZR\/H2I4Ae4wXFnu+UXQokbXEeAgAbISMUgF72Z73IPVwtFV06eul7CsscqCr9tq5atUgBRiSMyE0wjXCiitRDJNCtyM5u4fNUptYlED51XbavvI2f8w3Ie5foar0v1CPRBh2zvK0CZDYedxEKr2O1bzKgLxUajT+gJzJx498NxFAMpz1sTNS\/b0\/KZ1Kt\/2n1A5hkymSZlJ\/XZLoEg5ecn3eV8bfw1Xak7ETI4+BUod1IUf\/wb0CauWKTZp9GzNJ3Xjt\/0ZXUdC2xYDEiAQZxKjKWlwJwMGN+iEnDOmb\/CxFg79Jp8l2bBh8dNvqgD3qdPvKU+JVgWPq3G97XjMI+S54wmwDWnKm4McUls4vf9NcydETHHQ1qVx+OQRBM25vrNyXYUsQv3B7pfIPUrXw1q83i9iEAdGTIYhB7O4cP8qEqLwbZxfKJTvROe8fxtxllCRxZozhzKjLL0gvvbW7qzFjB+Yy\/0XT0rHUHtgkNCLJ\/xu+cQ2mmqJA+OOjkqQAySYrGVJh0AvYgcRbygmwLRrUYm4fxo820k43IspuNa0aJX+4zVlPhj5TSoVLrDLtURxZnsbsNAdJMGAL1LrNtheLbypMgoLad2\/re6HNJmHbfPyC555MraqOOaclqU96rALw6oEKaSBIvTHwdpjXApAVs4SOigZGYvRXApxFA2mC6fs1vA4LID3pESS0JoKOhJ\/oJg6RmAbLWk3lqe95NdLYFAMUawATHFpd8XwwefqgEdp+cTAY5ySyxTbC3TKr8zS4vPVHh4vCaZBCNAKrIFzoqeCDFJSd51hrWt9tGQfw4pP74YnO3XTwkBE79AMhuu5EtBKMbc\/MztFpR8biqCVjCOCPr3HGByZak3KqmJejBv5fl71s+KeYJkwB3uU0tJ0YWkCdLUXmA7OLnNas33m5ftc5QBmsRu16N9Ky2t9nYS\/Uh9UNdHLqRQhVkQGuCia10h\/d8g\/ZvGM+CWDsdnqn6eFxFW3iYoK4Iwna+aqCjGRdoxuWjhRRC96I0qcG9GHjwMHBZe\/Kw709bioloj3f1PkpvYeDHawtKXsu\/KShJ01ULsI8ThNu7JvRNyXFYw+PmagdInTfbLUEnUX+\/nU7XxF7KnGAYYQYy6tzvoFh9wHhgdDXmj8cvlqeECsxJcsHp9gVKDYIqxt8xK3KwCUpDgy5C+\/07TCMjQtih6WMygvtiVkgKljwHXCBQEmIIz3vTHEgbjrf60S3yY6b7KMBX3ZFgCcBbSiMc+3WqQqgXWtujGM\/\/pAsCnUWmTHqCcOgOzujgodyhYgBJ16XBccnWmnBSXw1gzwpMKK3Ut7UKeqQlmZv7mxa9FlA6YWW2Sd6yB39mqfil4CueMVBnN84DiV1GeaKHc6eQYOA0z2ywG0Cvjr3HFMixmS++6MpRa5YTwPj35G4jCjnAAI+sEe1znEuLuKXQnGdaIfYt4LiNZOavtiglzSw+HGv\/VY6bsy4PZIdUlLJ7g9RqXw+aCvrD1GMzlrRHSxiqI\/L2bXT7SbLTrbvzquYKRENC0V0a7bYy2h62YfRLoqHBxKVdlKh1WKUuvrPzMCw7hGjfdBh+yBwdLKmlGd5POGwy5uLIjcjxgwi7HiGJQcLz\/YUN8aFiD1ISo4ZB5B2ROSe1q5VqREN2wpCrCtc6mUM1YsoDRnsD6trE4F2ifY\/\/SrhnC+g3A7t6Zgd78SYU\/eMY8LN5GELiShMvvdLUFBZsnkRZHqKmjRqY3mW42hMVsI1ME48iCGfUL7yM8tRvk8yL6GHn3wXhidCxHczP7oJaony1B1gJMb\/XebjisQpasX3Risexqsh\/WN5TzQpuRIcE\/vP7lDOq4DphCEZFdHGnFNPxv6Le7trqxWz1Lt7ljjsdAEElFJHYU2B+Rh4N3nt7CrPz\/kSlt1Eg01D0IdTN9WvY+82XKyRowhT5AMadE5yHANs4rHjHeN1aQPKHB5r+iNN1MboaWIULtY5KEuyN+bCGJljqMv00aau2bla+zNRHX7myb3wzHGGEdW4igT+mQlo4rHxBnZellgKMxUXvq\/n1Unngd7ad0cqe0WF\/ZYUSP3j06oJACQXrQ2rPrFjzKrYgOo+gijUslFP6pr1PHfstnjgzBCFM2t\/YXU4ceYHvfhEWo8hTSzwx5EvvIQ4y9JOrRxrWueQKrzUzko8DVTpeqh0lEHZw0wuZz5g79+uXmZ4jJPfv7tsB3mEzY47XwISaZ7VDEdOSdfMEqSMrpXK2SNM31l49kTtUB+ybHBFM\/ZeUyNNpKv39TuyNqIq0ZhmVrj6D5SknxH595D2C5ieTOYmFeWialW1miMg9xXYMU6\/s5Y7dfH7Fwg\/4zp\/ld8qipMaNEY\/ysAqGu8OrO+e1FxgpTlLbcDDmzrwU8i8nsgSvUfueVb2mHxal4Qk58rdI3yaVZSXhz8lhXrxy8Pvj1b3Li00OTx\/iSJufzekrexue4wsN+OW23Pvw3SSv8WG7LqsXVc84CDxhJF\/WJ0EFfV5tVjMCzn\/yxS4jxKn5nWjJhQVltYShTKkT40KDZ8kohPq3E0\/ziweZLZY1cllqa9pVbUTxbf6Gb5+S1sGq0U7EViOZhgxmvA3y4NjjPOc+vZLL7Es9Qtkuwye1Q\/e6YjwTvFZl4uhum\/BJ\/VBFeO2336kOqTkplf8T4UcuqnypkZ48ExWBHJsKsxBMS707rgodBzTUXSxuIyYpn7gKvhKvmOQVUOnj7mA9J8ydFeh0aBSms5OufEOJBi5U9kc41DAbWUG8QplslcqAxJAbLsTNJoAP939YNCE5cspZHsNlGgwJUj9tdahlSsj+h9vXTfXnP3RNNx7\/1YoTyAXRy2K34+nz2liz1UvbnvdcQEyh95kAXeO1ROsboXp8Ac4PhMwMN1\/UVswwlJoA7KYlUwOBNzPVS+iBROrERd4Fwx5sXgGEy9Uju2iIrUg0j+i55OQlFkYM\/f+hXjcOq23NjgLwGV\/KDnqc39k7EUTVs5jFWW5bjjRgylyjt5+3vdTR4wL2xujNQrk+rdzlltVYfDm9oeDf2lwcwS3kUYTdk95XSgYK+SGUrrVwBGV018fVTgvpD20GprcEESXOi4+S0g998FKsmIv0NIl\/+t24aaU9CnzMq7DlPXacvmEtvqaRMQIRasO1w7i48\/VIeYBKajrxntEvVLv7E8hc7C4KXWjU4B2wb0oQzTBAiAECn0ot1PlFBSpEDGGmjUzSyXGIeOSUx5gTtndv0sPwjZN5L3inStr1pspDPi28eGhOIfQiQRvb5Ek9hsGM+JQROoEnt3iQjv9JsYZBBxLKKxsNK3zNaldRgs6Rw0RhaO6Z9ntm7CwkAvGQ9x9aKh4pV0V1s4u43UUQDG9KXJR+9K66GIq7nWmyB\/xwdUl0t+KTC8YVjAb7Ol4vk\/A\/GklKzc\/8RP6RoLL7J3RztRbPodGW6vP583IbQsQfWCzmm7vbC+qeQzyiCkgobjedcVAj3K6rTgmzkC35tGuUrIzZDQn26J3NEAQVsxIiPMh5GhA1m0l1YM8vpPHb8YBIqtE4raytyPJM3wFeTIRrWES4uQ6ewdgk4GIW9CYyGPWznlxR16tW5+N8uJd45Lo66ir9gl4xyQGN4PN49DkgcYWDM7IUW2MQfQAWVR8SgOCZNnc8FyltoSE6jos0dHHh36nJjhRMGTqQhqgOIS9NWCz+RIPeE1vdmr7PVJ3I4aAWUfqbT37S5bzuqMLyphpWiN16MaAoT1UYEHxrzVK53bdIYKqI2mBznbhrh2vXviXnZ4Gn1Pzf17o78avTPlUvZWgaEvlrqrUJ\/RxeTSCle2FdT3DlijrkD2NXIsz480\/EZovrt0Ty1AhHL1ma9PF0hJJRwS3hAiQrKJG3WgsBTdkeAZbYAT7I6WpsdDGtP7M\/ViD2ISXnGbjBTfk4XElDcElcYofyZwZZPzaoLn1HRp+u8+rg2GsRqtTCUmfvM4qc60Qlv89OfaqLAtKKyYihBS1tonWHn6lvsG9o8wVdZrjW8d0iqj11xRRWLO4\/\/Js+wm+PRtei3uWofpxd+j6SyUJNCeaUPwJQ\/ALsyEPVqKrT3VsXYI6dz8VoxwM2WIR\/RKHhJmO3eP32EZwmWa\/fYNmlJfU4sX7V9kAT1C9vWpDa9KhAGVrKuJvaNeC0NxLcQ9Bu1NLsOi0LITd\/BC+Z9veTPFLMDskAobu9c7uzekCoudg4GSdDky9MVC3jsXj8ljuZeI2tKx5LMACQ9XG2JlY1X9QfrAwaHbd8HUOdbD8KXqV\/KsiOGOU2qfpTCE5Dz1W7kjRA2hmJTLSs+fm1PO\/RLKKolspEevobSMqvydgNfoQzig+6YtgWvyT80ihncBCLeHzpxvq85ujz+noQUjGhnnA3US4ZNvz9c6llo19OhOX+NSboxlSiBRK9FKKFNq5Ijaon\/uTYCxru7Ukd8BAoRkDI5S2Ww7G+DOYePcKiJTbRxzDzjTy0ex26mug7jYhASJwA\/\/iNF0ly9Wfr9EtOdvnhruDHXcA5o1\/Nhh63i6Iqc8lCvzvr3uWlHCL6d\/89X5DBSQVvgqLyvuLaBki1mDgFZM1EV1W5ctmsKHoaZio1uHNSt3UZMkTflBod57V2EBNX8YuTCRKtjFXRY6P7ZPnelgtoFsU8luoezLpIoQS8nCoNEX+vFe1cBq9iTxNsJiSceCaY1J2spw9b1eNz0PyD3rtzWpR\/oojVjeXROzgKNJpjEjJ85G\/T13T2J9FymbNzbwMD+T8smRTqFUCMLOEhUJhaaTeUKeS0Yrqz\/xUhkQKrhMYto300+Ln9MONJIg5hpD\/CEMKtInoeIQYb15DWYbn4Ua962cH+dzpykWHD4ivYi9NLM9M9kwlalXZO4y1rRIPHbwn7WDazZ3npKpVOWYRJs2xY+F7Aiyc21nw07gMnG8OF3hpw2h5uJb9jz+bvCOKDkYplAgNak5ZEDPSyZa7WVtMboa97qT4wlCWCMOaGOUnW10sW9E3hV4CqPCCY5Hx7S3iJNU6C3psemzLUPikiNyBfF5WIPHIQzw9gULfv8S564LJRPtbNsecRiZDuOy0Zly5TBSFeOctVgJKjaSwCo0A46xrtflc+8UZ1n2kNKHjCvolbr+kyI3Z7NIu1yyvnEU10YeWK5HZO87y6SweiDQ7ht9d9rlAXk0lJemLTaJw6fbZuChUXSeo+yf1hAQIR591WjVpOesASQpgvRyrwSRv5C8AA9nKW6QyA9vgxz\/AIxYlkmeknM1WoIR9LhlZieAThMMRdZY\/QsxMzIZ+8Ua+fcH4Zd7Tnel7Uj+PjYLPoBl33kP4U14VdiahJ0p6lfh+vmRiqwZxyUCuQVZVfyR+QxSm3HLEOCYwl8tmo6Ibz1mdnNF2Ni8RClCG+A1pWUrwZL9clgWgTy3aPF6aBKb44RWMLGtL821GX3+ColiK9wHykPC75tJY+xPr91vuCEE+bW0f36k3nx3TB2SXiQ3pXbmkkpmcoNHlGvH1FjhTWzR\/5ArG\/igO3SlxQwvNvAnRFlTv0C35Ie7va9oe+eUg8PMR5nQAwNjN8Pj3EdD96at81uqK9h\/97C1mWmaZQ6iEGgDJ4+ZV7jKkagRaA7CWr7+yKbmLJWKhOBUWlMAAj9\/HXUlLnEIYFMw2fnah8q\/xk4csBXfnr8FPBqWXLeYxVuWBwB+l72FWFr7cQjQT5wRxwxJYioWZrC4dZFmLyw1iJWMtEOi1\/YKQNYnlqknHVgGJYCe8WqBJOmow49hRIsX0oq2B4NYr+\/qcPBxAfiw7FR28acs3+JEAm44Ofnu6p1xe93Lq6FMrHBcghjSVrz68sYWbjLdZh+Z9QESFTbpXWYST8XFtkMNc9cc45iCkk1Dz4hYEkTWwbLyo0DuQcY89qSPifV\/RY6m4fV\/1rYCqPe4BtnWYb4lcV5brhPM9e5WaoIM5dmY+p6njws3G0s86Anus40Ar2I013Ilobh4zlM\/TUhZ84XEgNMLhoXC+l5RC2bABAd6KJd5alyyUrn1SGrdNYMlfonlj27WrE2pxCckLKKSauBSp8IZ\/zGiaPPItwi7QFAff78vmq4AQL8DTsbpCMxd3IXIMPR5jLDaCgLnajSn32EDawEqxkevhJOmU2UHeSXB24asoMVKI9hTAX5Dql8pa4JDgM12SN940DOioeWq\/Uh4H9EHb7qA972LW8CbYju1wlqVRlmp8cRPwaNNPrJ\/BUYoxSYJ0BZmmtMBEL3yIl9a2ad2Tslame3PO5vQ9olEg\/jqQI8JC9fyeoMFAs1ZtBDBi6POdXOiBpfuGHydC7LcgriBzkdiub1JzoqSLb9FUi7ma7+RVdu+cCcfwFIPc8MED4uN7BArB2RxvroEnbcv9oqUWIGWKNU+AuQw1JJzsi8QyaRvEfELExTpDAn3SMScjlUzj3sptMKd++t4Nh1sTub9bp0yWQH8AMPq6GyFdPYuJt8m+xCTuE6LBKyg59LLfw15Prr3s13H7e8Ef4jSxmKF\/sLB7qdFyek0Gg+pqeZps945dgpaaeDo4cThlaVt1s3GgXsaPaMSLQZxYGeeADP84tS6oKB2pnj9yDC7tmB3RFOT8j4H8VyubsaAwclHNhaoJDpdlmraaIP8p9rX7DyxAl0JfDQCsdjMyIPx3CuZC6pr4sn9w3p2A8D2H1bAYfyCwIfp96vhI19H+RUv0AvKz7byUJ9VS6sHtKU5l0Rxday1aUQ2+O7ApVzb9HhhIEbi9aCmmAxneSSTbzmyVQ1ZOIpj8KoUob8roQ2mGeEg91o1Xhz7SrfhWuyeQmb\/6OKqBqVPvwx5WjWK+vYewudsjGHLd5gmN3d\/KyBzA6ibJ1E6UzNbJOkm3qBHeF3qSn5z76o6GJITw2WWBFd7SK31rEA22yZwpMfgScDJSDZMm4wvIoMuMfYwK36U\/GyM6QA5Z5AhzWSUykzzQw+teGFuZaOx\/P2ZKUxiJfjUeffLCy2hXuRGZHthJcir3X\/IzCSrRpir1n\/zU4j9w+SIdYVC9GpG6OBHRqgeLwqZTj+F6tsf\/HUp96\/+x8OeNPhBGlIN01eSAZ7ycXe8aZmFsHJHb5JGRlZg85GMupOvOzes6NzqS+Pkfyfq4888aCNxRBet5wGeOZBw9SFXUdjKhyOHpeHAd28jjbPra5oZeUiEOiCE4hFQYfM3xnCBGSeBZdV14\/QWTvdNjIWikLdFN0VuBeGSCffSlVupclHvkYds7p3uxvmVZ0vfSvyR26M2fJr3BVcavwZTqG1a2V5Qt6MAurcswZBybDdWPpB01l5nVprfWL32qKv12INIM414pOfCCZ9EjpoajAO8snwmP8VPs0cgiRkSloc3byW9wjTKYPJVY4giUmrPwdsn2hJR2cHurysJqs8P9asEQSk7s+bYpMVbTZH7ivZRNtf3ula9Ivkt6Bk+LAoVfSvcArhXD6r7bHb7WZ6+cMmRQa3N8S3ZtR8\/6HkKHpokZhDoifyVKIRcKxsc1HB\/KMwOK+nwjFxBdza\/8AKxX+M9NvZEPvhufGuPJtnoe\/yLETGuwsFu5Hm+RshnPw0gwo9hTMgFcOb1V0cv2wB5vDNMqk6lOzN5FvtH7h0n7wB0g6PvIwR9PrQmvFjET+fi5srWpS4rA\/jbAVF3uyZBPP8ZZj9xzljW8otjxR9UC1Ro18lzw==","iv":"e808ec65d39438d56936e1bccf5d594a","s":"f8e496ae33597077"}