Michael J. Becker is managing director of Identity Praxis and an expert on privacy and data issues Seeing privacy, brand safety and media buying through the personal data value exchange matrix
Posted ByMickey Alam KhanOn In Columns,Consumer packaged goods,Featured,Industry sectors,Legal and privacy,Marketing,Media/Publishing,Opinion | No Comments
Michael J. Becker is managing director of Identity Praxis and an expert on privacy and data issues 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lOVpb+f4wMZT092DnJvX5oDLy6j+73RginsvOXYnkUUISmAeLc65Nf9U9ymyxfSfijmNXvfsE2yLjmiMpzywiS2k8zjdVt9npbbHusYnQK5cVmEiFVcYQlAzswqoMWH4xj3Q+B3e5JqN68t\/wzTuLftHEjWREilJbo7xQbm5jWoQYqohnGir0SDE03VgEWAmRwt7MR1NAtunSW7dxI+lRcuyqOrgiAfj80rUrkoaO7Gw+\/hz2MoPrwi+cbMBcTnChjjRdqcqY1np\/LvK4E3690wJ94nhVFY9Pucb1vPuiCKJvVg75VLvGRzPXVZ5O64qm\/PVGrOBTSW2WlKigom3S3+Swei3LXDtRvjofPwoDDhdql03O0G09u9n8ySn9985GOU0ZL5bqJEFJwRNDdKxAORbBjmj6ZO212y42FSNwYOEmZFWIyrST7bOtsXBBTiOfywiO+tMaUyOUlXSYYSRQnzhYRdRAvDpIbHrNmdDsR1DpyFTW7LCZfl6Y+hpGCKWSZ5MssqMb8ut3z+rB60fdQ1KmrC9YP7U58eF\/bZ8vVszh6G4fAWA1ZjKxBgzHnE3gS4qnQ2XsgRyX87Z5ZoBvbFWgp4uer+KoKf4Lzl2dvHkWvd4s7Kk+p1wDSc+4u+Ip5R84VAgbBBRAIBRip8hWjwEwbHhUXXlOnqkf4NuneV2pZ4k0qFBk\/DtYHOb2gmKBRjW3WdRnNLbrnxC8AY2jNlwNcSNHi9WkcgSbolSrvIaFsk1h4vQ2VwR\/KXt4RZHplAkx6qosIknEBp0FyKFkywvLcD8lPJW6+nYDRyZGEic2OnyyHQ9PBQVve+9+YjHD4+P22mfgaSqCwz5v4qdyHRuQ9ZI3wRLdHWUun0mUANjAStMc9Z7An6s8Tfm+NC+jYxobhUK7KInVs806Kbt0wonbaFtJMucFq5CJXvTOZG8hZenPqzcCS\/ybdhWeq0MsykRB\/TAEBE0G+nHNJ2JHP\/V6mHE3cd0+RgQfMyZDF68ZfseG6eoQ8MQn4vv\/r3JRtPwZUhJuF0ebm\/pHcJJEDB\/Sx7AQSBPBcaz\/0reTGzrabXpJFM+wBj8I+5bCoPLsMK4h7OjQQaHNzVpNm1N1O8+1fXuiEGcMg58KxLEEv+X6eUfz7Yix22Utx2s4JlEJHjVst5cp5Bg\/+Sp19mWSlga6TRlaqIjOVWyv2VubwRzeBHPYiFtocUq+AeQeSInK7yxzESX8AEVzif+kOyGhz61Z7j\/03dBFk\/5FT5sV+hWsjvc3qWCLxg7ApNPbFJgmHMsDIDjAKovzRitN4\/WaUbfIynfWaPnywPUzAthrcrcEmfhL0eECe9ClzDMzmj3vMs4KbTQd5WkSLqGUjOj6P+l+5X9jZGEw1YFr8EbbPCvkGut\/ogfSXcKAkyQWW4M1Cj5AqQnBUvuV3hpP2wMQLfyHIIBf5UXCFD9POB6ot8pvv3masMAdPfAkJrEPPcHJMhqESJsTvrwRp57f9SCJC6HH9I6136u2Rsy8Pe5gnqJuj2FelU\/tbWKYmKw03r5rBFxtEQbtOzD0aMihHtngE07NHihF3ksC\/HykNn7IMklq6W44Pve9U6+aFTUMOtmKfpEmrQX4JCRGvieTiDct\/na1oQPBmK6fgrJzQlIB\/RR0xkeLtPu5Vj6BDqGdOS0t0pD7dc8cLSOEdpFeQcFpwoMaBqcCHMMmE3Yb1syW3m0SHKHPnQtme9xC8tnHhO40j9qmBzwtb1jfXuBF8AY1sonEVPALcSNDFBhJICALPJCxgXsfq3AYDVMs5K\/9eEFPXLRVTBUSfcdMe2t8n139d0K\/tMctb7q1k1VWYPvdpcovWLf\/gkIjMCtBjlwCb3DkCw93hZvIKzPwtGhcRoXie59x7T4ZOYydW08VdVUGF\/bzckQZf8pFGEm1P65az7QYbe0V8HHU5XyLwCisr7nF3csjj60XYeSbRWkhbz8FcgmdJTCwfE\/B5vNhl42uE7FqVuvfXHILa\/E0mMhDZMlUgENruEHreRmihI\/y5Jc8PVV+kwHvdb2TNGshmjg0bCAccIesA\/TwgcriD1XtDJ91CUk4YlquP102hAx3DLzIjDSMlefPYFCrnFO0e287EUDyDokG6GtiQ8CqAtKjH4btftGRpwWLp7nzDsRaRDOjuF\/qKShoJ\/WKdN9lmwFRvnmn8ikcy+oKNCp0fygfNwLIaSC54MP7njjCL9EtwBfVK2dt0qVp4V3PlLcHzZbkOu1S3tGzbExHMJkDwpQN3n3\/zkzhExcGwQDEV7ZVaVDkgSzAL8C7bovditZrvXkO03\/1025iYVWEBFd0pro9NLrqCm8iF0rWlir3tGjLMqi87\/yDO\/jjPiuVjaiPCgVzhml\/e36aoOCivz+uKUHC3f2lfwkIGTWTG0y8S2goLDMqKnPKmMwWZ50ICqjPA7bUXZjksCnZchqizZ2HrPim\/gK0X5k7j6uLO9mtaXfiIk2Qd6FRvKrM1pFHgzi068iXibpLhspFmbHGjkTIty1LJ4RQsQKPqUU8YZc4jRujTrxYyNAxdYecuddjhTpuvDXomjaQxayL94M8Cc7VmYJz1e3tDZxN41ExXkN7MB+0dPvjGCpPtdJU5XA7K63d6j9TEBYKWFRdzuVGqYCH3K4j5hHyEbShVVL\/f0KAlWiD+cPDuJEo5cTkS\/j3CtF7kanI\/\/lukAmvW3tvYOq7zTckJ3nejwjpxZvVQL4NcXWM9e9f1FN4LszrNyLSIOjGwTz7+\/FozuHQ6ht9VJ35LT0vxfgSveJEy7Kmr9q936IEQOHpqao9ikcz96kHmCyrMmxMFXyUEwLDKESD6q2lZm5N2HxTW9ddLMu4dsAoizfqrlqdFlFauX7owbUlXIvNoJNYaWcrQCD2SeaflTjTE2j91Car4ZveWXzPziAqNGo8\/MN1+hfmbJn\/H1tWFVw0PPO69YePR2HRnaQAk0j6VoVr5oM4sdbPh6ycUUt\/JaSF67PQsbxaR47\/4DfZkJTmH9w4GdMHYtWVf6wWJCa\/PW4+gIacJISLrDtA5YGoF3ZpO+38notk5iDphk+0KJelga2WfJeFsGKEJ+SIWSARNNcESbFFsxitrIFHgY+hxNVGfdc2iYOa05DtZguIXXS2ARHsBZ9AqdZbRc3edTckx\/EAwIsDUawkvBGjACXYE7vSkbWSlgHWhR2ikNZwPrSV97lNQE8rgg5Srkd9vaNnVrR7yo07m\/a9umKqDqTDeJj+H0C0EdOcvZlssQEYF17WYyWpvugvcHacAX5kmPWboBlqh3iyoVvUILy3M\/llSWIGsFOeRxEHRh0QfQw+BS6GX60Cpjzv0xWM98AQIiSL7Xrz7oICJJCII31Fu\/Vl8SlY5n1EKu+VwVQyQoZaaWlQG3Ce+KcGmSRH1x8+vnbYJyaP5uGr9SxNBPRTezFV+3dXsP5hY9rCUIhSL1ATufDMQ5AhloShjssWBb7cUXuDpmXK31mVZrIlQArN2LZKm2cM0\/dtFfuyTt4KdoEpv2eQ6TuyktxRU2z4daIN7syqB9\/auDJDLCCEudSlSnJCOH+0rcdzfrvJCoytVc+Ds9C4+RkJ1v9hV4QDCVEfZXRPUbBgvrE6gK2fL+giH5Js5sPaHa6vGW1J5+uybmRhVvjifbfTjXAqhI3FK\/ZNoEfTmap3hEelXYjAJT+jWsQcSDyWkqj4fkyTyo6sGA5vCakDYq\/1IoPusPK+aQNmtlxv2odU+GhTE8w4ZLt\/pa7w7AHQ0EGj+zIPusKe5ceJyqU8xhVZik7HL\/452ysPtO3vmJDRIigk85izpw0WX8vL3d1PUVowhFeFtbOH6o+x5uiKD63loXU+xoT7dLz3fgp3F6un4MLxYpinYIsmd4DyslJtwz70AQ1bWrUsQhekl9iMfOXYUk3+Je9rowmwXbSefh5IYTKGn34m2UDgRJQlf1znMyWd0H5gdyu7HcNsvVcOjkYLl2poGyDqRfjQ8EALWiBcxEBVroKru7q74w+JovaC\/bRILG3ds3nIWeQ1IVC8eLpWWfo0Bs1ZdcQObNo2L6YcG54m2GM\/YBQY0KuHGjBmF2F+k8ZpKMd0yLLPrsOmB0HLQREN9zluimbFg3Fwa9esNWJSqUwIIf9kPnLHEro6Cf1HV75xjJDHlf+1fY87UI4XaPJrQzMOW1VF0y9CDasUTMbUmfASlOpJc3f1yXUkJ3DEIsFPujiD\/Llukm61oVxzoiWEJUHazyiA2X2KL+zDmWqywloekN5YsvhROprSikGfdFgWHSyHuU8OA9A4HV5tzNqSmR8kEnkbXaOnrdMmNLVcueEzVDlOw3wNeY6ZQKRRxwWVn9YTl5djqg5lCR\/JV48gkwKVkMte8AnwaGdnC2sxLQN8wBsIWyxIUi+Jatwfr3pmFuGRKV3n6Uhnuej92tv8DceHhgAf57KBP97gD+wzTIM7n\/yb7l2yUykz1jEfccQ2TzCwzARv5feL7J3xrj2sgoRaLOfYSc3gwzy55\/HeaXoMkf5BiUwkNpKk5TIkcLARRhixz2SPdZkLLGRm+7UhPVwF\/aADHDZe+d4TwJIaIzopnkIp1PTRgNuH+yWazaloGDtqz5hmNS7cINfdxV0FIvRI3lss7Itm+GHH6scEkbNzZ5p7npdI5pIoQEbt1iQMrkHm\/99XeIs9cvqbJs\/O6HX80O0IUyzCqOV0CsN0+GeqD7y4sOJnghM1d54ZFnAC9otSwb\/J6iZUCc+Q2+tXYYuAfpqAxOdLGFcE9A2uO7yCWIyXw+McANV20xbo9giCCYYMEvK+KIZh+2zTPjZl0tPuSTFA3oHfQidRqnJvED3CCZAl9IwMB7sv1bThUTmTiVjRsJSmofZGmZ+ZdSL1WzBBptApYNor9iMzzTLmahKMm9iYrGjrZcljR43X4hhCCTPeZHHMakoL4B5LikYWqxragYFbModRGno1DDUnCh3dy3bkHbUd1rk+E5K3eV3ithS3BFKWeAlq5KIcejAUbLSZzbakOr2DPGDGMEpulsAvguH6sFkZsCTC7mI5q+GCU0BoZP9M7u9c38wHQ4feV58yx0jKaoV0cSwz7xNB0nUFNUG5gLoDgRj5X\/1L7V8JqsGuSogDmEVklWilybLWxs0Q9sa8B9kLHULrc9xWz3mv3r4+EeOSRbjATXFjvUJ72iDojgmIZKouC6xVF48h1FKp\/txERxEXV6PHZQUZJBlDac\/kc04ofbeFPpxc5zgPNBPI2xgZXxqUa4wLRpemjCW1QAQi\/oqF0j7gVlp9omi2cvdV3j92KoN6twYQZ\/voG5VDpVud2jgpSS1cR0JVQB9i0q2mS1mjiU6VyJohL\/6ucQU1AlcyuGK6djxd+8YzjfmbtygAeqFZuilRl7dy5q84Wo0LIjWJjUU+qjYjMM2NsShUZGXX1UMq+defpazCfM2\/bUhjYasJO7T+da6EYYqxAYpvnYSFQ+xvn1Snek3g+O6KEBuPkIYAe\/Dk95rVwaVR4yIWnU6PP8vefVorRigpTPia4L5Jx\/4VQMDU3hyj7npFscskPmiTmhq+qNCf95r8BVGSsemgOR8S\/ntYHmOOUKeNKnmNcm7Zcx4xE92aUIB7ASalMIokvcYoxQOWolvjvp5HR+Y\/DQHLp4E20QMEAeM+\/TYruJJWX9KrFTwH+gbh1YW3S7DMxX8ta4c89AoVSa993DqUlaCFV2mQPDD3Tb2GZuRdAZH6KOOuxxv4IeKKBGFLPMVpOevITbHE6Mw3kHkXz7wjUGLLw1owFek44Bpdx8SVmltME3Ew6yPbR6yB+vzmsN2h69S0fr6MrblfDyNlvc0fTKhxt4BQ8gOaj5bhj1iHmGjLPSOj6iZ0VAFfTTn7AHhaJMMJBglPyUYx+RsJz7Nmkl51as8Gij+innfX\/rWAzgvDqW8+ZLOuCBDtuGJ1fOP706yoY88nZLeAQuhw+buZihfr\/qSt8S43cUa0bfoVI\/7hbUy6WA\/XsRsa\/QF9qlxNEPgYF8\/shhR+OoGM9bqel6T+mNAVzvY+vZamW7z4eGHu7BiQWhAg3ELqyglf9up8UcG5vsFOywrs1Kpd6sFUn2DWKz83hM2lgtFLxPM\/1isbSxm2sJuMr6qLW9Vg0vY7sXoVNI2\/3bTi3NVKEA9MWsSK4LnJnw0L8+\/bztHqiwTe1Nvc0vZkaHguhx20KZDwKrAfd1VuBGxiEvvyWUsool3jk\/ECp++ayQF0XDKX2wHD1X7F+q3C89EpzSHLE9qM\/5Nrh462bSwbbXAhuVko\/MovLAq8Z4UHG2gVPH6a6RnNg+fji3ngdhO+4JkEoSXSDI56LmnpFvIMiguY0TJzD+r0H02NRMF\/q3UWB0btKX7LAfT2kH7RPeZdQ76hiUl30SYiCrVsChsYzeOTDtpefa1lNFDuobQIyhL0KzIHQDEOM6+WG4WMNI7ZnhyfCOvPwOxluo2BD94gJZ0ZxPwks9fqjLd0NlF\/sYYT8BVy6FTOUbSMXg8ME994UDVZt\/DFe0Ycvia3jUINQEQS3X8o59MaQO8vbBy49JwM5zDJsrtlF0Pdm1tY3fRpYvU6pFyt9qSrSwDxc\/rvKoFkddCUJtMs+munWrN2GyvnkLIpbPCVfmtpdGAWwCTndbHVUkLN7jVPfLhnsGIvosjntSNg72hvo4KjOfWaPQ+ZsQfYk4Epiz0P5JKFZJp4PGQ1mhbLh\/y4g32f3\/hVVaik1fOVaYLkKgfIriEWDSrxFiVdFnJEFnek5pBfBoi2p0UqgXodNJX2WfU8svOi0D58rcaWuRjULAzHp2WG8ztKiu2UXC\/JI+IlrLrEswBx9\/EgMgWIR+VnGO6\/MFH9UvQqyV9PiI1kop16HgJ3DxJzZuyJ8SRx1KHzvMnEvEuwcOwwGcuLMZKBgkcfNJK2k\/iINHd5wkkNT6U6YAR1wTQL51OPvV9j2HlB6xhj9aYC9Aktv7GTehw1MRdbiP1aambvNyHFhlpcYrzpJi7aMZHeu\/UMng8aSVHbwo\/XR\/7kcsSAW6sMQKitWrlo41ARbhjxWZW2uYwzFFoAtjOkQ3GS487prWJhKdEgBZ7p1NfVlQxkoPy\/EnvC0czscVa8ruTWQLt9wK5mZBzIj9y8sirr80sOSt1q3wC8d5WGb6PEt4W1933xi07lf+H1KJwXfepg1LZQUn3drleaJ8Cqe8G8pU7x74Us6lGDVTcvSqBqSD4VJWV6wSpja5g6dcst3cGv6T2bI6e6hzVjK0rGi9baTqVwYySO6hvAWm9dV+1NcxqH9PlqGJhExZSPyr5SxUISBuOT0VefmnHhdNe1yjOLaKi5yzH22yxrvBchnngetPT8Iy\/T3X9rLhGZJuJp\/Q0dO+KJgn6zLpTBjyw4NKoLbuJJH7hHu39NiMxU4WKgkR4z2c4Tq63eyF7NwtylCSoyq3EXFBu+2JPTXYRQJ\/cWeZnheDVN\/E\/EqbSvQGVAb1AhlVxeF1IeZPMuaHcNudjrAloqi3T1nyUTn7CNZBAB9Y66hvGSBVy\/tWZWDfYOJO7q4ZnW202aGi6FAyP9Zh5eAf0CEKJ1f98xnyMZcimv82DL1ivzHBF0SlDI0yEC1SrX\/RUDwUQ6SsW5wUQ7auUq5mK8JEmTx8CV4SngSeM7selXvoTHwG8bsfn489QNLiAzS59TiPQMyqiOm0fluhisOkSlX2oOumAFP0luBiXqsLnX7DwrVRZzVa1bIj0MYm0S5d8GDr7t86s+D9UteTf+CW6XixCT7hlwGi2B8cGzMDAuZED8\/4Ogg5Nlfb9LmSXH\/n8qS4d3nxVC\/orrnL8NaH+43JGd4i1mis6PDZ5umE\/GumlnvuIutj5urWY9L6GitstLyibKiibvCNi\/WcxDjci7IOMA7T0EYN6JK2XBeXiC9h0cX0hVF7q9vh46VyjzdOzHOu+vI4PRMIgNd3mXV3JfvAQRAI\/N5M6eIvwU2W\/8AwLTX1WeFRC7I+NrsVGfkaZwrY3ARaNpZpx4mTJ3E\/WgQAZeGoKN1XC6CAc\/pNjVXqzRHe+BbdP\/TjNfUBzlzOzV6uebNgGCc3vCAaGYz19pbbEGJ+eJf+myZSxU2l10JHre6dxCukOFWYblMnFv2OaCqClOClnsDh1F+nLH20ZVB+ph1glb3gaszAZXrFhtnTu1+9gIpbtVTxxbjKTGfZ6oxbb2AcdZ4cM7z7jDBY7OyRw7VvMdNWvvaUFbK97q7ryqt4pEI5HGp9q4GX8\/9irP2tRRWEOM1n5rZELpK8rNr+vRyMsKR2yxWM2Q7xjY8+NNCzlj0zsjfAYZVtwc+nIO0feDyDvnDTAuWNoW0dOccN06zKVYiMymkgtU34rIX+nMAmrD+6\/ag+y8ZyraAHRSiHzFjdPrGcoiEUPNZ42YoWZ8Yh77kODeI5yRdCFNLQ8xlmmKqRoB3KuywLlvKqISd4vg1lTxDxrKypj9axRqnyQB8HFx2+5sHW80nua2qtAiLXE31vasBLUxIOcgVayg8j5Cxa1BwKQEOkqxb\/JhNJZ6onUaMWEDA2TOHWkUpM8jeFuUmE9fOAnPlnMhRuyPvE7kDI8SxKMTRpmumWQ4QazxuwttTaidin\/a+JUY9JhAWnZQGBAzjQ\/HBIJOPzo+A50Zag44yAU4EeGBz0qApIBerj1fqbN0C8RPR7vGyL+xd55dV9on8f2uwfktI7lgf0V9RGi0YxKpMCuZYy8AZrJTEQNRIJXtLFS0Jo2Oa1qWb46Dh2Wx26l1ykeIpvhmWxXs4xTbH1X17HLdnv\/V+pZHtMdaHq4RABFyTPvPMN4QoU15tgko1P46MLg8XgmyIbxBQsIUTm0kCFXMn5Qv\/VWP4bA9l4VJ8OIq3c8HvmvJmFt6WjM7Km7pjbTo2cagdlIB183DM+PhJvf\/hZPIqIb8gTLncVjxClCOdlGc7RC9Gp6rq1ZXoJD\/1jm1hcX1UmB0MRXRuT1dzUc\/tPn9iOON\/Vd2x5kb6lhxSPO6hdcZ8L+IY9EGKblA4\/YdQOo7Pwj5N58qyDqGvm+rMhZSJ8l8zKclPgzbkzfa+Z4AG7hdStSAULJsz6M9reYgoKobklua1IKJ77hjcwU3\/AY\/FpUYkgaUPEdIvc8eNRMhMNmLts2tUgfdBiJNmyJ5WycIdDk+vfMDp9IoyjF0eS1+PRKx9ctoDwfL\/ZA4GVlbrRZ3cX+k2jL5Sd0MtmHvIXyO89bVLI1\/Z33na7wLRYwK6roVM3jHHVC+O50vexBfb7B3qSfKyRt+cUm\/aRtaF3mSm9HHPIPisaRnK4OS2mus218uAcSLYLg+C\/h6TIU3wAi6wid\/SBAs6OGPFOSJvYwc8M7xRA4zwPzf5SFVao5gZlVJlEPAz9jsT5MWhjMWv2ykAVM7c6iXWkbRby452zZWp89APXIeoGjdIlzEtnSMOPxhTiNJ0ZBOvVY0ufQCudRFAduhbDzZb\/79FrKJfTGqBhAfdRN3IWaDZgr\/Pv29\/9sOsphaIxjA2eWeB+z0erlE4ZaHy42eUM2cutGLHCf+ksZ1EuNr3kntIQox1kBz2LY2+Q+CGJKBCMoVYM6fvXFJz7d0GWtYt4ayZk4UfN2pAtCn77MdT0W4Blr3t7\/jWcc+wvVenVmnRaKz\/TGS00MonTadWpaOzdrHPMpaTTu9R1FMqVSbJ3IYW2QM0EkGcVWcU+1hc0lfIVlS+dHdyqwmwtSIE2oRbbet2\/jbPjXOkf8NkxMk\/gyOpGvHwWQq86JGuDdcesS9VZcF85R7Vw2M84wAIGAkNbWLJgVW0ha8Tye+BjvGKKyinw+4UwpcU5+VKokR\/nXoj2iDraRGy3haygUTijI8e3MzVi0C8Vj9WcOzyQDc0rWl7t6C0ZGcE8Hy\/AF42bQ28mxK9jeh\/3oO6Eq\/hJ0v1SrdIQL9l2ucDdj8aBn\/ffNk6V6uvmCXairJwrVFGSf79Bg0SzNnxmsYCubz7HfJDnSNNv22GglJJ+u0XS7\/4qlpfuE2+4\/\/aWLmECrk\/1oxolf0ZcIuQZ1QKVeIO0f9lYa4sJfBEt5d+tr851mkI3AtxwTRcmAQA5mDC8K8A\/twYA4+v4f33wAYRRVk+l1oPKUTi4ZxnGRG9DhT3DfT4GM1yQzZh8MOuOpwga6yiDJEpVsGh4cjppPj46SEe8r5b72LZZu2JEkISoTSoH+72h9faH0hWTdgPpPHGXCxvTRB5zgzCkh4qqsKfbToZiC4hx3jhWgs25zAwqmJwYQIT8yS8pRXuHgAcftPt7NMIfce1C5CgF1Lvn\/D4KXxkyCWWVyJ10H3RXKfWtTiwn0OJYGWN9x8+lIuBF8aJoCGcoOgC3lcUKAgqPnNaK5s4nniIUQ6y5wmm+qjwkIMtwpEXI8vawjzE5TPSQM1dYaxNZUnySO5IZQPccYGpQGvTgtE86jFZdHwfJ5Kumf5TJb0EWPOZPvmc92cJt\/g4EVZsBMXJxkbU8SI1kxHX\/Q0Sj68D65L21JGEjgARZoly\/RW8XwAORRGOOox6c3dTTebSrSfGlN6L1X2nAl7JpWKgCtRvtP5U12rfMzHyQ3Bb1x1QqkFISJb\/wAbMIsfbXULtLFjJJpEq+ARcB5niS8N8S8cRbhmRhcpiy3MwD3jiGsPMOnHeWcDOOnsLakTG5SEngL9zjjw2vIVKIJHD5VhvCcxWWoD3InDmG\/GWh2WthXFh3mwi9zvc7dxCtJIGuwYyrX+dnHaVWcPVLIjfuDXZOf2Punb\/DvYMzqcENoOt40BXAB0dLD\/nXFEjL\/7wdEMIzo\/zSdtSwEySxwWWIxVP4ZfyUAAqsl4OSijMNhFSCjKuBhqAF40+iTouZXYNOToXLlTNDzQ6M9GDnd1TTequOmqdUd9RlvMAt9S3r4ERSAj+hqUvb12ohpKGa46DIOHTZf9jXqNDDNiO7fL6YM3CT5z+7O5HfqdWIWr+FzvcfCJfwbRp\/1TMEf77FLDwS8JkRw4tBWjBc1hNO70BAr8zziVxMaplYkfkIci272AIW7tT4YjEdlM14oikY2+DGqCliNcTVGT4qnI5km1hiPa+sZIHUOBI4h8UuIplTzWXGc17oThDBdNZetZIrNXyq4uMispxbAwvXSNNIAU0kTomQDbIc993tnmD9df\/Py+OHdHNNqlmAlK+HQ4zdmXN+JqjL1h5Dmg9pqTflc9VnnoXEwjl0yBvte29nubfXZSwFJ8CrYRDseoi7zoEZydEt\/+MT4mPJGpVjymb\/msLF7mCau\/lolv8eYs\/WTOcfrLfRP+9+X5ysNZpU4vbzcur4Z2\/QmNwGJtgB5bJ9RWwzvRqQacKJ0\/4GLwCbZ1g7S0TdBOPRTj8YXaTmgGoa+Q14vYSaSUq6vw\/j6eEt3yjmz0LTYrVE5Xp3yyHxpaYxv70JrsxMy7WC0RA4KVOm5KRw33VZ4r9Xy89TdFdHaeuekXolk0nzhmvWIbw16nUb4Zcul+xaQmEapNE24yWNbNgrInP8NUMPZnc7EPlQsEyRpWSNVkndUTX0tPzYJ\/s+qkD4+eWdRUQRkYpOHQ4GJpVQzN1dDQ5fT5RDGTNR13G99Ti6vhdQsaIc4vV1hIWdv+STazyHk+QXQUaD09OkWJKuLL8Qcd0BKasoEMX2Hptn5MPo4ZyoDRQ6E\/nMzl0Cv5BVdnll+fToGDKWwUSuUet32\/qn6PCKzp1Yy06VyeovkhESYS+llJ+MevJRjL2fip8PyGl8XXWXc\/R5lLQL0qncJUdwe8J5OVR\/ezH0zIaHkYFYqYjXMoI99Yb1j1uFFUJ5mNw9Tc\/+P+bVNIYT9RA7mOfyB9xcZP\/LzV+l0ae8kAOlxaR0mTC2omZ2J9vGF7CAiNLozOwPZBkmOWEv8D7wuxN0ezfvzh1yT\/G3U\/vZ3hpBMYFydyDpilqLjwZKLfYOD0LE8YACYCajVSYyh\/E380Y4vZb2fknFruFdXM6AcHyeC8EYC8ClIP3Klr\/tBg27p9kawCiyFWDFIpQnnIVX9L7UYTGRWw3d9q\/KgyLHqMeMpMfNwtP5bLTxOlUy3LbqdY3h8caOZISz+N65BU+9TbNQDkKpBgxWm\/Whcg\/OlFaFZIVb62piaaFL0b185aAVUQI0COn65zfHhsNXAzDUjRHVG95eF5RGicba\/7rcTKI4Rg5xVm8iKg12E83mT6OoepEbC1ZVVzARrY1gCccS5dtLwvsWlMiHhU8IyKooBG086AERv\/yLBO2xD0ZnrIR3tG7t0+lRZ9WUQZHpywZcP+x+KlngxDYPnp8V5F6ULorWI5Cdxqi46E0oYxPRlF1xx4+NMYqKoziEucX7\/EB3OB3IjcieebtFi7Np3THEs\/O2QjtaGE5x6vqUGncWf7S2m2dymRsdScwVskFa0C6DBVL4YqGr0Xj1EyIxcfiCX2NWFbCJvYDMTRuGgamfx8QPJMKNYmasnDfYPEaY56gyu3pWQOYaQ1yuJiR0Gf2pa\/CmpduuMTYsQI7HGKos8iZozMNomYnJJN3JDfB+oTHi0BL6GXG5Adse6u8\/pi\/zquh8viKFXyq5A==","iv":"fe3b98fc50a0eb930c5439aeb2999205","s":"1156bc187aacb8cc"}