Michael J. Becker is managing director of Identity Praxis and an expert on privacy and data issues Seeing privacy, brand safety and media buying through the personal data value exchange matrix
Posted ByMickey Alam KhanOn In Columns,Consumer packaged goods,Featured,Industry sectors,Legal and privacy,Marketing,Media/Publishing,Opinion | No Comments
Michael J. Becker is managing director of Identity Praxis and an expert on privacy and data issues 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","iv":"a9974ce2e08856a3da57b7f836cd0f91","s":"05e60bbc3a05a18a"}