Michael J. Becker is managing director of Identity Praxis and an expert on privacy and data issues Seeing privacy, brand safety and media buying through the personal data value exchange matrix
Posted ByMickey Alam KhanOn In Columns,Consumer packaged goods,Featured,Industry sectors,Legal and privacy,Marketing,Media/Publishing,Opinion | No Comments
Michael J. Becker is managing director of Identity Praxis and an expert on privacy and data issues 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gBN1q1ve\/d13anLcXFdHBBH2uP1naSmoJgVDRnOyjQahUhPNweryYHa1oW6w4oySHJs2Y4r6i9M\/FPMDEs7NJrywCLoiTv6Oc689iHvWzlzBHeJ10CPiftjxwY3dQryXLuT0skVI4JXfPeTZXNeRwB2sMC2GDyT0p4gbPj\/MnwLXTl44CFNemJwzNiMI8tWaxW7pv+SXMNefTv4XtcC3zZ+b3TP8EkNtySd1VVgvzw9D8f\/WjgxDHYfJ8\/6n52D5YDxH5ipfOE3UAVyv3IWE1jZoqLwMxDtclANUTiAfM4DHY36V1rm8uNZh8BqSTJGRDRL72fcskrC5yT6IFcs5h3t6l0tT0fb+jSX2z6M7vNZ0C6Jv1M8vwfkWBT13RYSf0ODLrzymOX5f\/ZBWbdSGElg\/yqmWOPygIBiOUv8Etyc+U+pDujqB0HbxohCHPt9PfaDwL3OAUqoZEyl5BVbxXBbmUXPU+luV6P9tYXpVOa9LslYEdpkmXeEb2t9KxMfHe\/wcC8MM3eq8pX2AwryXPHD8tQJ3K8rnyAavugdoS\/45MDIjbwea7ArKTPJD2sBWEaPtieGtzYLCBf84n0VvoJfHvpRlzAfpjFyuL+P\/YvKYaLEgkF5APLd67BFZIhfGMwfyH5p2iVYpuYsCl89VtpTdk+HYTQkJOMC1ZIcp6cXRJWyLeyezFgCoEVHnIyZp\/wrUpeUCauaNqjYODhfBCv\/A+KqS8Rpp1lWV5ck+kkNuwrzyCSUGfNpVavOaSx+7Hip9eQ0OIGPV42sQn+VXz5OEDq5LyNXTxLzZ3E2g4hcCWilGhbTUFVRvpOwceiAnet4iD23BsoCaSGABoS\/AYXNGRlg9\/MvKwgHCn5C3mD\/8Szl75egBA1vPM5e0L4Mt7lBVdLJwrCwjCHO+ZX0RVydHI2tcrOQucRvPq\/UBzkIfWcEVmT1tf+uxhoPAVKV1dwTj2FxlBXdMaHK6Gw\/9qmP+wrlpNxYKrbC4UG6ORq\/31xwKGpp+0nEko7zsERc108c7oxtiqtw4N7NcfJbzJe6bl9SM05NPGv5W1VkiCPxaQMJkrWBCYhPRsY0fSVyW2G4kFqGWNaeDXbL15G60jmz8dwfoYYVqxRdo2EBPdFNGMuAUahJ0spU7\/sSQbIRWsXOFbtH32pEnElPP1aYBhgDqfloo5qQrgcpq+S4dcCYJoD8LRwyZTBfc\/GC5KA7+3x8FRbo82OVcrRvbsusnmsoGIoOG4fLVgI5lYp55XVPFuwdHwdyTde3zURF8trzz\/IgGrG9LSCkiLHwzJP5MFjEgap7o75TlJVWYywAOQykR\/TxpbWUI\/ljSwArQwSXXpbDOfvm3xHN7lJNktEvr8MD7WKPg0VSz9Y8E0Itl87ZhTHKNNGBvqfAjVwPY6EGURj5uGIFC2QyIiOKD9gr5aJrfJr6Nnuq0PAIMRKlw6NPl8XtdQgoCUKNtGiM0Su0TyRAnvJGOlcWffdk9E0+ZgnwZG32nqDhqs6bQ6t2xEEqIBldkrhGJNJC6qBEwKY7pLvqI2CuXWLHNjORLr1HjRH9ZsBkDvN6vs0xtfSYY1iurnrE\/5hQqB8+L49qLGAPA8i84owJhLcUuYXOn+TFSpKJASR4kbi4\/sEaWnMIGAFJkMrwifOYYFF4NOLw0bK7WFV\/Bpg+H+6hc862Bh8drQe+wr6anDkULK8clhUDYI4VeChzZk9HOuqnonX0WvR9SURcOgnBL1ialrLmBcFnqVI9l+2i7AmgbHEnPBVc8tt2OAiunm\/3CsiZIY6VizmlRUTPWolOCXU\/ngiI6NHFCCsBb1rBWFjsmHvUm+xPuwu79JMJrclY6Lq2ptF384jza3wZukOjdhICSjyw5E15qGzzbfM908QUHuszWwQzlsl2QeHE3L7GaxYNuuCk1GBAloHtIXfK0P5NpnLASwI+RB1oF35JeRKsfUyCfcX96qHPpxNAjG9JXObrBsK2jwse1KRbq2Bwp\/J3waCw8bOQXdpibfMbQbcpm\/ZElmw7N\/1HJeSUpZSlbGKteuqdn6TSq212zk0XeQS84yDitcyhmvSzH4Xb3WDi+Hj1cSO0BX\/22ZKHRVCiZAy3hzSyMrAJh6RqQwni5dB0UJ70FiFolHs+AZRiEaehmzcEvyz3ukISUuYmlfQwoO3cvyCPdbfhheEv54JSwdDfpW8dQotJ1N3U1EYgQSRf\/1tZsBaboLaDM8AI1PienUOw5PB2iRwtYoaC9EDO+gx2XS0Oogy7dBIfl5PaAjxtWOpx3dr4ojAnZiUNAXmxqeZiM4CffuNLm8ugmdf8mK8Dyog6eert1v3JBUoP60VCR7pL9s1VIb7viZmm1i4H8drFVt8HcPQ2fjh4DRrF2SNHKgxIS6GOBw43msYC7We17jkfVx1BYeeIaza\/Tftbx95PY3YnoTzTlR6frT5mynbNAPFvLSepot\/xlLUEzWMg76egfXi4Y\/6giA5tYSM9HmSn7zeY9blgSz6X4mcsNa74+3dEEf6K+OYxo59dU\/3hO1MVR\/N\/vd9T6BWbdxPwh7V5X0ogquyrYcFTwpjnimA1Uwap12b1u8YiBGw6A0vVPZldQseTmP08vXo98rdpcr7CaArB1SB5XFvplneacMmABsUCIYLtp60ApjKRx\/Og6VIvHXZmTuZoxp4rwl1fmaxFD0qYC1J8226ANlqqGoq4oxBM2+u3tVpkRjMCXTUk937zftGM0tGzuHyHkQTvWnljXyxWeRqy6uHb2YHKFA9WzJNEAi3X99Dt4\/Xto1wrh3KLCfJmD7Dm32hrxOWndHxSniaK2YIG8mZc5+1gaiQLVZrGDmMll3mfMO6SjSk7N+UFQ08Unn9ECOCMn7plwOJt\/8G\/SDW8kV3uDzCioVrbL4pYhDJlWrrKEXdsschZzXNGzvDy\/b5Y0lPyV4Hniq8ZKUhlE2qPPr1AMCSpny1GfLajNIPwmeIqL\/fj+Nt2hXPapCCdUAc6TFEWhTr8JVqKIdgHHyVmuEw1nCM2r6A60enEZH29Vzc4kRsKN8bYQomD3wxGJsamtx0HBME4aro5xbFg0Y2O2DMIxXe6nmjzzzWzkvA27+J0JZG1K3aHMtpc7PCoyNoOxSLVY7iu90LxMjn3H\/foaIHcGkRVZUD9hU4oiHkfGxAFRpl4dch6cgBqfFpDEYCBQpaqkF4FiR0dQHoC56fqj7TaBbt7UQbtqVA2PfLgzLDhEFIeghreTSnMQPdf\/HgtGv\/foi9HQQvKhZEPtM9JJaneQw0wDUNButUqS75FTJc7vExPj\/NCxzbcFpFdwhCfOEmtpQC79FKPX2V0RNZMJ9CGBkSd29TQII\/6E69h5P8ftqGU2najkBM2kmf4j\/RKvH6DQyxN9Q8l8w\/FCt6JjNWmgOl8aXRSPL5MCqFTYLGEF8EvpXihqmkZUKTjeRqwqMTKKd6CRcGpVzspFwaFNG4Z9vJj9bzpxSLj8e+0QV4YLqr+5OXAsdqHGeBQGVk8Z+qRyMquthUChb4+tq4vW6fS0MMh\/0xWzSwnutqnNovgbgmVsDuz7M0oETY1f96nHSs8nBl7ocm\/IF2LbtIutGBBIt8QcFdp27f\/gYZQEK0hdRBjqG\/MhftJ04W8UdyEC6BJN\/lIRudYWAlKnUw3G9TW2AezJzLoHK7gF7ivOYDmvdkqIFqsx2o0GtMy4GsWyyt1iXTsItuaFtJDoV4KhKazB7pFTzXaV+8fgE24ZRnObA9pl6jT4I8GKyQ7eC6GYyYReMGy2gF0PwXA8Ip5mWH7\/U6ro\/4mHRMFIPcZyrhu7T6z5lxcZnkMl4RgtQA2E\/dXurFGLF02cSdN7LthORC2VqHndlF6Twx2ag9iVa6MEfOfoaoImBrZT8QNsSXR8xzqCoWq8WxJL6gW1Rxn8xPMMe66Mc\/UIeadd1toNiHMFaGmZNWxf+u8H9QrnvHkN2HLxZr\/LRmwfBW5XxRTuKPGq9LAgG6xcDNUoItVkoMiLW553iPatQiBdfF7qWe64HShoE5dWmhVZeZsHqF56r7j+I\/0vesPlkmTvrZnTrwe+EAWN3QmoIMYxUA7mGLy2\/V9R6hpTyrb7uSeMvDbcb39w0BcU+wJ3kKJoL7BA0qdfmIAt0MDy5Bt9v3wllT7p5HiewH5Nqr8n3PMSxsq8uBgJLoiZvugAKtqxwvuYlqpRBz3eSW4125A+Sq3Z+MhUNbHebyoZ1FqRNzpI09unyJwSLMo0O7IfCjElO0R+hmsQMaPtjrhWsf9KMtjRDvc\/McnXdaguPh4MidEf+5DD8ZdUGuT5WPcD9pUfZLUJdnPgrFQ9BwZ0QSLLuo4xz9zID2Rs2+w4+lhaxWjtJUQ9tMMgRMwIRf8XzXMAZAwj7KnJkL6zVl7Vlb8uNwXg\/ldJCmH+XUTlHTfbRMWnjS9vOAUTWb4b1n39JgMaS5MF533dW9a\/jGPZdYItNj\/a8gIfVZOUCpebP+YykuKni0ACup2lTsURRaqC5HmXF0DppdkBShs\/mjVOz6vczn2ixGdPsO+lMoI2uboD1Btur2nlObUxjK\/S0x\/l3MrRlK1xyVV07C4zesLN9VEgEZ3Kda7hlcY5skgyA2Dvxh43LDT32b7PLu8LeGYRRadsmUNBDzJiP6Y+M\/kkzv4BWMHTRjkf66OSEZRaeWDmpb8AkWIYqX+UjjBpZ7YWw4baFAGnooLmfLeomqTCgirJ1IBMxX0JzUyvMPTiGlZw1qq+Y+FIzZzIkxLw\/VnQZKOCMKya3nwooXtNpwaUkvM26vdX7f8VJNop+fohY2rBKlHee7QC5M5AUppLVcGxAxUupLFt+n3FoKfCEf\/u0jntO4dfD9ZbRs+vbXdPnlYkbbc58OEUcLAb1UjyQkYDLvxMBwMvdv7Nzkp\/ESLKjZ8aKlbRKzRCKNrDgEQhGecJsxxh78oRvtENLJA3IHq+RHZU3617atj3dBVQ3YurjoWZkkYjVnjWYy5r3Vqp4i38dbNddM0+1t6RRoLrK7BXA04bP4Vif15o\/BqIKFyTkIhvGQUwCP74gONhoUj60edq9z9Bnpdf70T7SEWKha5iDF3Y0Ayy38uftL7xz6T9IARYHb+\/iOp+5epXIMM8Io9PFdxUEW8c+6H2B8nQSr+fiLG532WqAouD2qhfaaC3bevMuA2Y2g87HfOmv19xcXqFrftxyifJkLEYVPZfh3FUcjTy6Gfv+HK6X2v4y6OWUqQj9ONZy5Grvoww9i3CftjSJAJ0AHosFJY42cz551mLEHdO5plbWeOYXmj0UuswDe3Cwh3kIhfzbTQyd6ZxmIiSh28uYuv5G29mnePDdCf8qyWjceI8rSuJ0c+y6TKKhwOIQrqmKM0sJUDcNwFqjscwJkSJGb\/T1r1Sb0\/4rDkzSzbv47RJg4QpVEa3Q0F46WzI6RqoFdNMlrjVti\/lx7AVzoeKUoMxWifneWLevehO5W6oBajemuXVAsOyFY++foDmYE9d4m\/xoBuexwD5\/7ut1qHUhrYaAo2kiuO9F9llLikGwfIGMRKQfI1IVROPbRUquH6Wjmzik9CM8x4IuVDsGeR8OfUeUau8ZywrmfSmChXMo9ozw9fzLAWpV2WokUw5hzXQDl8M18oG9yKF7hEaLvULafriTYtzu8WMrvl67WQ5da7vmiJv8QyFKcQUCQ4TbmBUnkfhV8ejAdUpvRGRQM0+PysKUlsVnXjQsGY+5AZQ\/UvJbINLTOkjT5oTYSaB5wqWxfxE5cudgD59EUmqLr+rwVTbgb2GjoUFnpcuGpECkd7JhoZboh5rc1UGs\/+Sd3HdzcKQIYPfUKp1VC16ismptC69UXBMsDly+JR58bWfX9NX5vox57onrxH8eI4f9PxGxuQYm22LeU+Gr\/QTrbr1EiC0I+Y+3RhJnWERm+aJS74pbq2cXWI04mWuazayHD4+5vcOWo70Q0EUgzjVXq88Jd9hLl6AVmv73stcQZ35OwRGGXUaJkXHnkD2r8K87qc9YfN5uBOvY4+JjuQm\/APoZvLxe1TmuYwUc+LkAv530G1Z8ojYgH1nfP9N+zhIjMN366olh8pna\/RrkdUwSfYx7pJaIbl7uS8sLt5EHjZk7a\/87Av4mHMs3xVsPvcpPFqmc49uQJyM5NGH6dEQ68fT91tuv63eoezGoW5bgeKBIXBWEV64hV4FxUvl4xJpOdsXU+ckWn++BkkYikVFD55zklcDSo0CstNTEgDSBIHktwjg6qbD+AVct7Fh42ajieN8JbldVWGqKYpRnyqwhHKbu7eNrFSpdP876TLurAYm71bA2KnhMdtDTQeHdEIMxob+\/iOPgc75xxfPGOUI5GnkZ4QXNibPPLwPyNFnxC+tJWBKtm+N2xcKoo42PETDCxwn+3AZLx\/3QDRf0SCidhxgLZrpo5G\/zRmfmADZ1du8s\/XAzW3XkFiTZTZuGgzn7K5x00\/V9HjNURcJg6t0AAuLAcjfIc7TX5\/DNlTP\/0Q71\/sjhGs2BVY0aVHU80vuDJsBLgcoO8lVftoZlZJOicKoR6zK\/jpmZRcNl5tWCkwiAWNU6kzHogpy1U+B7E2vM4XbV7TFgEfoeLJ9K5QVrVB7Ihb7NHYGwjGpei26nz1L\/YLJVQzCdrjGiBqkyse63bAf6jWbYQcix1LGnu7\/RCPiTQTXMeG15h0cmGwGhlYn2qDgO2TLTzP3nKrlI0rLRhnA22Tbzq7+mLi7iPsRjkt0DZw4Sd+eJ95CkjyubS4dMMxcFqQAVo5l5FTUwtFKd7XEcziT3lnB93emaPAszYZvMkNBonTGetyauEVlrs11LLOenG4eH7Byk8KRc3w4NM6ivMs9EglQQ\/8h3xakB2R\/0ZjwiT7JbWMAUyJoKUIH2Kl8BehdKHLE3srR7oXaFhW5f4QTNjMpOARfQdKlE+wwdSx0M0K7u+v4Yxkx+SJQ3Jf\/YWfcAUe2YTD4bcWZMkj7Sx0Qk+u4YKHkTHcWeIjY6Iunl6rY9ymnI7um3pp1xZVqi9QTtYyfG1o12NY767NfANylToIkA5s\/JkQQ6X1cV8u3pjzqqfL6KPrymImq8jgDJFifaDkHPScGAS4AizaIlFYTxcyNnTo6YXAC3jTKoIphscHVzD8lLc3f0sMNlU0++2+1yqU585lm6eMYpot1kZ9Up2Aj35iPOVMmnH5a6CJPQ9tN0HbVlLAXrlUziT8Z3LnUlNioxiMaxB0gY\/lPvseEDpmY220GMg1YmwNz1hCxC5crINIGUZX9OcTYZTMGa1D1jf4MK48ba+rWBsGqipFnaeDF2bLKplG2Tz8AXkSLmndW0VBsA6rxH7N0Iqp7bSYWsFvEgiP2yAEs0BKwuJOAXxf75JP+WzpK+jc9\/rzKeHuRAhEf8OCw0WQp3oLNKAj6w\/Ri3IhV516xtfUMNB0r7WaGw5GAta5kFd3em5jCvul0TT0KWm7Eoi+tM8Y5eQ4RykVSkVIDIcFdj3gB8DFi1cSSFeGapkMmGDFmwzxt9hKoyeIDtvkh4n8sggvi\/cZGPuTx3lt\/C\/MmukpmzBrKhEN4ke96\/1xYMoQ5Hp904aeYrLgbPrUAxpFbiJbzOjLYYGENfYARHdzFRnaZgqdjpdx\/zPvKaTR9SA73N\/yuauhNSb2Dd308+tOS355ua\/UmmmtsFU\/JaIUvkz5JtY3TopqhirfkNC5taY\/vKgqoW3YQHx\/YqDrJ0lKieBmy25Bz7oNZVgDZxzckRHvo3rCReE8ctSy+wO2yq4RRS53SoNJShH238hllx+H6AM6G0WKkiqrLgn+nT+rQ7ieFyVNytccA0YNtMpToM8MMFOL9MK+9zBUiykckrvu6fzkkey63At8ciZFmr471KpuXkdYpdaLBRsKmi4w3Mb\/x+0QCaQL8hxpN\/ChYnr4QDZOQKvsI65Py1riupQuhjBmZUHUAyQq5DG+ZMRKc9bWy8gQjeaqL1mz8TpYmGKN6aHAO4vMiFiyFJfapq\/DB+0Xbv5S1gDEZuaRqXE8znyKp6\/2\/9GROndWdHpe+v06\/xnJY5+QK+FT6X+ldc\/D8hzFh+qaMFp+agrT4rg9L2qVq7\/s0iJ+OxqHlM6pORbPVAD+5m3wSdSmzpSz4Rh7i61FRUZFuMRgIjfW5ij1hMWBMqq85SF1i1IkE8GFYcYH7Vo8Bcky+N73jFJPK\/7IZmDTRau3uwCOOGZ8ErUNCOGZ2JUJMGCAy9xVPUITpRCVwB2VfVqwpaLv24\/yMqX66HMaOduvBK7kPM6BSzYT\/NKlJ27OsmwbJPXfdGKT815uSPPWuRqCc1xWYr\/X18Kbw727OnOMPXVzjXUMzZnnpieVGCo1nuodcO3w3JDrXRTWmldlsvllShuwRl5nOjPbCveIBkALE6LPi6ZQnmFID4UBxoJodSTMy0tzAPycfwwMCdI\/uJBkRtquj12MLykb3CkRT3eaneE6WtlQXz0UaVMzYkphooBELYH5bYNvSoVylpqhFzedWWV9UI4BiUg4krnb+Ucbs6sAXLcPaxTMG7\/4uFcyIv9UQ6NzS8g2F0apgsCVzu2\/ZGuPss2iKGaWkbW6J02I3xddV2R3KGYUPjWiAwj99l4qElai9HRZXY8ynDNHupnB3qxNKZ5Q0In+5edLNAQu79DGtk9cQTXLBXx7vWwFbAZtT\/JXbBESnQ9IloPigq4iltuAtgVf7CpeSDUkxXMPM8G116zdUBNgfF9HLjcpQ5fceqOiiRZl0Jpn1vWr1icp3ZE0vw6Fhp4OxdBhIBw2VhehyOqUL1L2FvE0Xp7rWSgQHXhNaLr0zWAxdEw0erurUKn0lBh\/RiwwOfb0A23ppgyAN8YfDHHTj7pooEzDMmXMMFU8dG1NDkoVimNMXdgKLR\/QvrVJJAa8MNSIAkWQosYRoP2m8NZ4pgQOItZYo9lf46KHmbmP8XVjMzWriGujRaMOVXBxVvF4QQ6fL2U5vUJa\/2od5ZQc8QAXIThOXqRg2kGxGQFmlGvXi3FNAwLHlxpEdzJ7z8hZBxBnNXCb3+MkNUKHJOVR52tw7cjA7ITxq2WinQIww3lNW3dLr7KHTpUUlLo\/PADthzKxEiJLBH3Hjx7VwWe07ayvrFHvhpIt6QHRKmY6roDF7p1KFXPdkW9ULGVuLQSllnuZBUdUGNmKgoDyV244Ka1iu4cPBZECZRlXVKY9MKq5pnzGP6U0f\/f3gqn9BwDinq8jukhE44ykW4Rv2ESFFlZDtfJrOr76BJ\/FDxxDsalPMA+YG3dkVCGHL7G7huailgZvN5wZdK0V9mP93dRQqeN5qX\/YwyyI686uSpFpfFPM+vz2kqI7JrHfxGdIHPY6zRE\/QUDg4yUHFW0BpnaSuZf4SGg416Yn8c4jYYt500DLKjIFVTiwA0zPeSSPn2w0VI3\/yJdSDJ9JlkLM\/3LdIp2bxB+3WhWJ64lDikDYnkBnsxwcST+2mNvjINTdURe5e1WH4gwnJLQMJ9Hmd0tif+VZ3m3DYFoYTt0p1dWvWZ40gwPz\/7DrDML6OsmALMIgITZntLPdikGuwbBbsZGXVM5DiExpK6IwrbegsDa40hm+np8zKzDwjS4Vz55yFds8E\/TGEJkJ8JebbqFZO3O3ttVzTTml4ogKdndNAn\/ouz1NDzCr229Zai6BrjTrdqtii5tjs9u72xt9ipGTVr7b3HgtgN4\/MYmsDNdTdgtUImB1ecFkTr24fIlC+Pde8YwvfRD27rgHqpdriznr6JZQz9yAk6hFX\/75a+WlWYLYFhnVTvbq0lluA4gu6F588Zo40pCwrsWEFNdEUJPEprf7VmiJw7\/1McnImXvlhb70A3QyBf7z0jPAxOJdZVcXVEe1YcSmQaz8J35X34VR5v0UJcseQX3UBRmpHMKGooT4D8HasAqVnouPvMLujn9WzMnhfm3468uzcQekejbmDja8voDqyyBe719sQgFoRUx1Ex1e1Y76Aa7Ac6DToZuwcNhw56PtuBMBXv0m1qPhQ\/Kpu3GTBKBYuqK4o14VcI1hTmdQqOwgLREHESejxmZh7oKasAPFcAwW2TFhsIqJKZE60PjtdJWXEpF99lWlulVOUC+RwKA1Ceqvrxp7OsFUm9cpg3alpPozjlYrRuz+OzzNwYvIVDNg17j3+HfHDhU03+sX+B8xzC7sknJ8ndyL8KsKctU792fJWqKMT4IOG+YsXTSPucfEMj2YN5o9wa9MCxYTYYWmw0m1Or3v0VC675gzBiIa2rRIwKK36bgYQfjFMjkdBW7hBOpIRoZMLankz4ACLhbFu+SlGz3tTNRFcoq+OqWrpuV0ch3aaVH\/\/2aBNtSzfYFUw6UuEqrYf5Miutb9B6VOqlXtca+LCaJdPZrBkE6WsMIzpCAEbu7TCAtLXFhmO8DjSiL2ldDmxqcI0OeahTtwNFSMUv3pOOwCDVl+\/25m7vIA9PmpWywMcduPNHRGBg39IFNiVrXtt5bWZOSihi5wU\/8EZ8meE2F4bj9BZek9DWOmDM\/23\/VjJjArFXn0u89In9Z5dbu0MLFKsLSjGbwlfCkOPFcYsXm3BuvcWJJTMNu0aNsmFuqtTXO2upyU425V4B2D57osyS\/uXFM3av5WstgVUsNeH1j2w3qKMhLe+QBu7gpeDDN6i4wwzwKEUdeYJW0Hw7p\/wjF+d+rSk9ZtWrejJA3Wxw2ISQbBZEUUdaJ3aCnDnEzv6SlUM3hpjKPFfY3xnLcm\/xFwjdbFKlwyVGfC0MOz4x8unguv1Ju1Prbu+4y3i51spZ1l6ch1ec8hQefJOwjoR1ssdMJ7Ceo0RR\/0Qh98xBsnBJ0P7Eza1J5GSIFogFLZRInX6HydbsFOwoInjkeaUQE8fIPlSrIjn54L6GfOuzq4JgTvqDnLRJKJ2gzBcBWmCxhWHt\/I4+5v+23\/ywMUlrpryR2uM2jkLJZ\/1RIoqPHc++NISOX8ir60TI5G3OhF9aZKT4UgIin\/FWHncJ3A0rO3DWX0UwkNsfVbKl5G7plEzD07\/qYY+ABg3TP8oVLUN1FMFa0NhBCgtsDCxvRswOAV6nVg5YGunBUT6C811pNXdKtrKYaoiHrodMbCmSBsYVGMWQ2zYy5Fe\/RbXXHjT7ULd5+gvz18grSKCEmgzQxgKZdOdp5hHmQBRmVoNbHSrxL+jMADpCGH8xKWqWLs0lQNgebNX\/PFy3Bo4vKJOyUFxb00mCPDP1Qvc09CQXfPdeABvcl9cSR4SVBTCxnAzTWWLxdkSrLO52l6+2GF+ULlSO6TX5nCC6JV2z+Z5TiMDQi59jq4HVrkI8Oo8o0YqiUx2QKbzIOPF98D2FybrrNKv1yYKhTIBOt9brEHo31E84LPAshkU5x4b0bo18O3lDIm6th7mDensKMJ51JMdA2dZnZwBYJyPHVTGxVPYRvL4zZJQXYTg\/ctSCcqTGY01LUKNwDxa6b62npGit0jKod1dq6Bhccv32P84bO5IfsasIUO5WPe9Zyfoefjqyk90xJio64oXeeeLmBEQIcAhI5uxtAopmlswwuB99wQJUkem9DzIy5fXqeItchZ0xU4ghGiLVCOyHnT0fAzAcDpxwSnra7020muFPh6acJDzSLV4DIC8f1AYZyfOjFrWQHN4Mu5LqL8DrsheM9fqtAO8NhO9JVaLYfyafJFdnwe2N7bjeEoXWqv47cyG4t6MDAY3RGNJG1gT\/zLBIqxTK9D0x+0WSc0OiS1yybusHo3Dfh4Jd5k1ORpp3uQwimXrt7mbm5tQ6GTC33ejASclIzmvg0r2MyskcX98RZ9I4w1RMMNoWOqTnsbiqIJguB5yubzaji6M91FjrKF3ZmZbyrt6sakHJx2FMszAKR9Yk1FiLp0Zojuh7WQ+P6d5uoIQNIFZHjJE5V\/puy2ITyFzSl+sJW1Hl4lDXMrXbdWxeDFsXT8o8SFsnUfC2MYH2Qt4v0yIi4hZqdM9EvRlK+RTIFiJjrytYg4DXRR61Ktmu0mV5CtmHKsXuM1a0MWLtZr8L8gI1N4Fw4LWSzDNyT57T8mgBilsoY\/hfW4i1hXiBHmcnb\/O3AgKFyMOURcKoAA7ddxWxBeIkj2atjn3LNLYo8IN8LSx7m8my8y1Oku4wzcDdDW2HVEZURWQYeqJ2BzR+z47Nlv1DDyu47Q8vquiD3yOkZkrhUHnXv+KDyrYmISDS35bdfckJ4nZ6xem6mngwRJ16hEwadJ7d5XBLkmG0hulQ9qJGsvP+Uz2C9jCnE9cuOq9u8HiTJQoKHYbgp7oAGS6+csungYTuRB7q8ebI9bPeFZ8n7qARGHIinGRzsKoml32XiDRp9NShpJRp1CzmnJX3vKT2wm9r33JkbgqETrBdFJBxj9vZKXUat1rkugZZp4NUgoxJOcOcJR7KeLxp7v0YxUYRYFVuulurE6hCbmCpb3zn5z8wuEhApWxt+4QWeDthEkue4JiRJPJJyVC5DLnypFGbH41NatWhz9jiG7LXW5gMPlmll5+Qyvu6DZxLgRbpvcW6Zsjqlgq+fqx198nQYWVRYjdulPhM1Kg==","iv":"ab7a4e6a902fac805b1c57431eb2677a","s":"85a1b09ef367c59d"}