Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder
Seismic shifts in how women and men define beauty and products’ role
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder
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","iv":"d2416454ba31b61daa87db97aa3e0f4c","s":"555e0a0faf41c819"}