Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder
Seismic shifts in how women and men define beauty and products’ role
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder
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","iv":"633e8af95698c2c6348cec402a8dfaf4","s":"756963e7b9c6bfe3"}