Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder
Seismic shifts in how women and men define beauty and products’ role
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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Wz83HUT+8n5nLZVEX0oHLcRusHcA375n9hJbU3xG2yKj01rsmZNjqye88ZjyNLSY+IQv\/qkC+q1ipSrOKVBr\/+fz679IIil03rtcOyWABLBsoC8YaCGOPGvz\/HfJkzx\/\/s+hG0JHI8+H+g+j7PD0azV0BLlBW+3RR8TBrJA\/iI6vjv9Wp76z5b0Wq8xLf20fZp+04UhmQhGrRIXCFeZWEh4GGMf15wT2zrgA1l0HJDl+fUCwjX12iLLUNdmEcQk\/R1AGVD5nG+z\/4p80POGkz2mQr3mmLWJr0uQ0S2SvAEFsacDSeiLYsnDekX+yf\/H46CaV3kq5x9\/6oHgje2lZvSFGMj+mtaUrTN6WjJLbrsVjA21PG\/NhulR9AlXUDxpn9oCmE+A7KbOzVFyTQJ1Hb7AzZyHde4w00l838aNFnbeWQaL8GH2E1QqlHGI7IqaUyHVPa\/vKMVWJn4BiSIOVwDw4SlSO04BPWkYEC9CRXArCNofnOmnCfs5ObWsqjC+NHgK9WkYUIzhchqLKWR2kOCa\/uF9CkP5Eeg49Rcj3jMYteWonTnKhopsOIPfAnDo6EOzVC3oelB1vz\/716mF07KZAztMijU5nVbTlx5VT57t7Dee5Ryxww2Jo\/Q0S63jou9kJ6hbqPkgT\/mnElcNrUzZSUdCsKKeI0EbcWMex3FwThi1t84hlqVedYjjTXQvWvN6AErcJdcFM1T0fgcpL\/5\/uCagic\/FJFkflUuFeKq3dPP\/cWOPrRUQm9zmyWgXHeF1QkDAYz+WIO4SKvR+9CIycaGJ1gUHhXj0MHNlMu56MH4h6Pbdnmbvuq5RY4UUb\/fb\/XLc1weziQ\/S3EzlT2yQyqU3UOO\/KEDa8kb+WUEb8OjPNJHweP1Ozt6or55SHz7kXLp3xOUeKRvj9Yg1RFBSPkDeg08YyrcG23FDCSsRwqSnkiyK2Irua55g7uzP7RX39plXlDPwHZDMMjTXGMcD\/h\/47M9XxY5oAl2xeJkBvx\/8oP08s+E33eJRkxl9gZ7dRN5JCm9oROX5u4VBu+NFY8ocdZ2eI0+HqdGsVRTWuY7m2P+JaZc2YpQnasgLsuWQzj2K4e3sNC4k9O7p6dQGrn0QoQE\/+EtqeFQ9ut55Ia0KQ48EsP6a4DI3Wcg31tdxWCLYahtGVCDkRwWaxkyS38LOs0St8Rk0OWKWRVsv2aoZMx\/K7YhhN7QAxCj7nFZh9ueRg50z0gIF5VTl+GRrYmy6JmCJ\/9JR6flZgzphbgX51s7gssTxpzx8jiUYH8xdkMUUxzydMr73V7mhj4UK7ttFHncKL9P7cMi4jY36isrWY5NTB+PTDnb6Dl2ETPuBxEjWbJlI4c3xqsCwOkP7uHHyghnnKdohHVZQsbxZJykeGpUPwMjq\/WyZIWqheDA4v\/WQ4C7\/LThn50QKHX7DZc+nwgZ6CVJKRUQA6XJfcA6rZhUJsKXTInOK9terb8O7AROygE2mg1nGPkflKnMA2EcTzkMFsBlt1z7pClzg3mIx2vdBfwquwTsnLi9bzk5KsJIf1mJNhB\/OL3W7pQaz+CyZaOq8anZwDlgUryMefFY0JC6zLSbr0LWZabMCT23zvxhCi1nMR1Iof0qBkrDfXHiPs9PU4S1WvRuKcV13LtyTs4lxkxEwtAB9qyhmFqvYZcr+iHHyP\/SJsGyEKmgDnBo2o2oxg1ENxuyNfvzCfuR3c5eEfLiMqWWGU5DrB0yvHvQJhLYyT2DeiGU1w4H4F7Gz+LKv+sC1OV2uPb4KwXtWiZVS+o2xKsV41qJ0jSH0oTW5DlQLcXwyozri2bVeI8ImZQRusr1J\/nc3K\/dZCX+QOqI7EOxhkfhu2r43Rn9iznK54VA8OA5fpzi7Pxo0WiE+NIrwMUX7+Z5yLAdA50fXy3MB1pl3wquoYfiUyv5g5X\/MEGWGYQuf8DXsRtDrKX73LGV4Csd+fT9+Tw4rjDyXmRCEI2AaZVofpmccbkeEYjxG2A+BJ4aF\/hNMYIHB2+Js3Wg0h9BjxBfy520\/1mN1R1rwQJd34MomIPq8pfSIbqoUYIVbgoy\/zJqFyi9MAftMagGbXFYSgp3rgbUjOldtxYo45HkT94z3eWjJB4VEkNFkccKiDUWnWPQ6+oPYxWZqSyoncMkJFH51Hj+YxrdbJYIWAPC7ViZrYZ8bPdAfEWH9AWj\/b++R6iAkK5XYJcMg6sdfVa24lLUwJUdaEpX38ESNIaCw3u9SuZRJ24FoEhg3LricoDtOmRN70lBoaXCAUz0FcnpqphFNzjoTVhKs3UaxNeHkeMhzEYUG86HF1xv6HpuTzEKpoJaDyslzkXVp2tAjKaqoMCBPLCwyn1pO+uYCLkCv9qfmCnpsZ8c+RqVTkFM9\/NG3R4IqrmowyFvXy\/2bzD3k1QVc1GjBAume1eYKgHmyryewbs1I\/qNk2z1awqaMjTZRtyjaPpSxfIsa6CWVR+KxcIlpA2RbQxnZi6AsWCi+YT4corYjR+YikN5XTPnb1ClNX8uJ0v6p0YjZy\/hXonZHYV0ngfrjbThyKczMCJlEYAcH58vtD\/Ca0pZ7MGj4MnvYqlAHW2mRahcAd4hw\/4YUj+tntnZASlZOr\/qpotUCwIISX8feqJjD5YemGk0rEYnkx6cMHanZoqfAU7oBerd986Zq8oSRxFU0fLd\/oOeNjrafObzyuhN1\/caHxe0fImFx2LLsYLY98zEz3xX86a9NR5NMLCpnNQhHeaIJjbj+pW1WalbdM\/1CKimRxvdOv5NfK1rpgVhSSudqDSwBrQHnwTF6ZUkSoaYaUTHmjY3YfV92MeU2gbbYUNBVLPyekqeKck967xbcQm2YOyNp0eDn8JI1ieuWRUYz7AtrA0jWHq07wVmz71UocghTfAOYy4UaB0aUiP4NrOgO\/uxzwJ3a3hPFsrycMjBg+FYdjZuEm1al5VCJsDuo7p9eBuDQ2bpxn6QVHH3aAUcSeLH5HTziHAEi5OelRP+HD7X6F1z2CM43k+37yQCIWPFLOr\/hBw0tdStgGiDNbUsoRvGDxRAmpjcdvDAF\/\/RLfJrUau\/H\/kTFyxBkY7jn7StOuGyVa11oLHoZIf2wSCFS2d1mjq9ere3lMhOylyrWJAxXzLoti4Ged8sW8BN4DKoHjpZ6numvx06kGJz\/w4KkSvatEggJYgrJJzf0qYdHv2n+WqNa2iySpNNt6ei7n+ZN5iTJj1dbLTh0fbO6+W\/NJ\/UTjgvUdJTnwnQZbVMfg6mVsIUFiCxhZ8Zpx81IVvfmMu52LiJDfyig8eyT8S+XkoBOQbhZkUWBkVZPnDwf4Y4qDI3n47RRQ2usOvPfa4\/0BCmTxDMUGXfJ5AWZsaId6xNfACXVroro2z0gnMiDVTPUaFs6GNrwMebmnZ8EKxcbV5meTTlfPGiltqF2zZAIULit73kBqy6WFRTqJKQvVZFQ2id\/SX7aAq3LIQ2f\/16lmtRj8NBuDKmKOrujBtHFNWuDBCjkI\/RH\/CLSSeJGPIXh5\/o0kSWB4yM1oL+KX4wxb0ioFZALoNj2N6G6wC6QZHVAK6rj6QPQbymTlcD+krr+t+26YJnhF4p\/iGAPpRWWpG9iKe1\/LGFrBWGulukjTZidUdvKE4zI+llIkytKxd8pZvF5ZCgyjHFh3pUJNlAHUcp17\/KMwJ4gGzGkpdM1DWQSrogSgPXCbsA5HT1VtEx1OpS6fa51h\/pmQBcvvWfF1wHdYd+7UxLMgz\/STXVuZEkntk5mcH\/dkuALGnLfXkw1MKcH31bpUArLI2h+NSYGtpujh0CKt8bQFHXpLUEp\/l\/ZK6X09ksIkM+iCvvmMRCbEvW72lpoNgWzOjilyVw64PtxekNVmlSATAXw77KY1aymv4Yjjtbu+U7eQ+56Y5atRR1W4Nlf4Z6jR\/Z\/rZlxhwxKqHUXgj6v6ADEyeoAynOJWAMW\/3jv0dkvqjyBkaulfkmfJK9imNyb+BndaS3QVRZJVyX5OmQH2xt9CxiBbymC0KEOuVP1M5U4h3P\/xkoJMhi+2RdQqesF+zdww5CecPX\/EU41cHYGkkGNVROy0N9gR\/nGrBMsdYYV23JHEdrYYwwfScCyOj20vB3UWB264fL3AuwURcNsoUTlG+APwSkmk71mWMurMOq4LhOHvo6HhvWSCKWR0StEVm0dm1TQThNRfhwMKSDuOru5m0poW5h+VNaQ3dmEBSrhrcArHtTb0gF7XhBnH+2D9NBlEByv9+a6mMyS\/b4A9fQgz0eqbepmSiT0HQaKL1hF0WhwVw7q6lvGh23hkwK64RkJ9C6n0cSd85RLbefmtMT4++LVdnD\/6S\/IHA2d0jvfsLiGqaKR2JDOXYfXYyzwTSpeYtU2XHdE41raFldVWvIjYZhAgtou\/ZAdDtaByAwaPl+Wxl42agHqFSdIpdoxLoqHB5r+6x\/YNvlLw3cTiqTXbudxpCX3mMVXL5NHlMQQemPvgG80MWt8Za+98668+8NSnHwViMS6y7wGCKQkeZSrjIk8idCSNVYtauRRvKB66RuVJc7OHMIk7PoAWovc0LsaGxXZKW1V\/\/XW2lgde\/diBS5SiqYKRs70KfOUBU+u0b+KwI7jnam+bCtHOEmsaSqA4VuWNtHrXz+56YDu3xK3t9ziKw6y+kncoH9HVtaa8SeZkSXKaWAEc87M+ePACNgrjbbgZDvwuGOUciPLMksLkzoCTdTHr\/AL6CEfElnFZzpYfRfaLdrip00tV+5CDkVRHFk+YkPoQ8wFekzD3lpYukxNP82MHLAP8PKiRoTBpNzBJCW1hJ8dsp5H0uMcXxoomH5Uqw2q0Yu6FtZI+d0Ai4wn5QTorGhMMOT8wpvwFKqMRZGlngZwQDoCLI0NTgL3DIr6M9u5TkI4jEtFn+WtAXZXMY+kVEMwslSc1gEMS39eU0DTnx7n9GjNipnS1yxrjBxwkosF9BSuQFxKzJ9iDPWFmsB72e2wHiBpeCK+9MgTjNOV7pMtaA5zemKaAouWhcP\/uZyJdJdI4HM125QWWP2qEvRZfd00aOZCpGWcHLIEmDnGmo+yCx3nZC5ZU0rAYEvxNAl38cWURaJRAAUVf\/UzC36i7XXEnCdod5Xfy11lO25l+Lk1AJB02JhLMjtiOd1vxjUIbcBuGU6WjGOLZlnfb1RYPa5uoPViETaVkxDTzzg8tlCSK3km41Jl2La70ETHg2hhoneQQquNtLJcsqSnUPR7wKpdkz4T\/QZs42u5HsMF7QEXmlxB2EnDVRM2RF8mScsKbIMjAOd7otELHTp24ZXTlBS52RyH+WXukfzpD6v0fHKJ4hMaJpoIQyfxfXVasWHwhc+KKNZE0os2wYiY2ar\/tDFqwmaK9vBPERUTIupFP8lxZmPVxI5+OXDWXfdzSJnZHvzCWUkUW\/ycFM5T8PO6+eMpnCjJND5WmEGdd8gXavMQS\/houMqJ1dv8VpILm8zTyzhdfnq78MpNEyuIOd0E6cIZiBHdK4v3aVV5q++ryVVinntanapiLdrvsx+NnZSMJvfkvp3cO1fLUwUl7TZs\/32+oBwpCmSJY+\/ls50Jgx+ow27yNxfmJzwxixTG89S8T6P8+RMPT0apLkCQqs4TGKMA+fzm0kOc7FrfQIeipLJznXynMoBTSHP5GFoPrM4xr8vUnjgrzDXoWxdSWsFrhgCGkVbkoGNgZ3fyJN9WXand+QzvRqP3FB92+nQCxujnYGSMnqWnfjqRyTYqe3aQElmc+n\/34g2GFd746f8aW1d6YPbBrAO2QrWE0vD1o8PIW49Vc5u8A7qGEsRajc89kbHPEdv+3MycrKjAMo9dI0ith+QY3kkFE0X02i2jb8aGdcJsCED+xVC3g4Mu24Zd\/11ASLLxB+AI0Zj951Q9PdCLacJJBI4wAv3KeRJkaSE\/ASIpPNk4VBynHFBLu8LaJRnfWCYpw1kJSshpRi8eV05vtVah1tb7RDfQsgB7kT1oMa99\/Rg0P79AsnLdmu\/spoz7HUUTcQ5zG5AwmNN1DjAb0RHCHSTXJBpa8+tDpk0svc+j8Qq3qB4GxkAU9\/t9RposQatNtWj5MsPugxXs0\/j8BpcjKqVJz+GQ\/oEY1CNc6GaxDrRs59SApOiD7lSh0raA8+41JoHe64IEPA3WF3z+RE7nBkYMnb5NbgcmF3vw0sMjO50aJSNB85M8Jny95h9Bv1hAqJGPuiSxr6656S1rSrMCTMZM1xBgztE1Y86PmV8e92zIGnhWdSuZ7kV6ShLUI5sUT3rSBNCkzQBZR9LqkRk3knvOPDniGWTGrQ8+ZVFk7MNVUTWPvU1HV85ip7a9cJn8g2ZDQZ3oXdy3T8iHYiiClqgUkgPcxmwgMzqwMlE16wQP9+MJtLFhoBuWNSxedOJZTonbR8ghsvQm9A9yO4EMjCxUNoKifWSfrHti9Lqx9SnwmLVgTL2CD9XJ9zb7mE07GhflO7b3x1bsvTV4ZcEVu\/TaBWrtJj71dp\/w2FVhxuon\/d16Y87FB2QqHIMmzLUjVIWTCbd3jVnMLbl\/BiAJhkaDQWJFq0K6vCeVNIkJz7dVUMjM\/zBo5tcyqcy6HBKBZht7gOtmmvIOM8P9pYIKrDfUjX9vfEQOjAyKNu+6bkeD1RQZ3YSq7QXoVL8Hqth9LMnnxBSxXNV\/X9DFJTWOnZzssa04s1oMrOmCdCqkURvMF2mhy4+++6GK50PSPjUFLBM\/B09y\/XK2GZ36NCsmmyt5Z9Ry9JFNx5tJKZGHqUF8cLtD8YbvMlbzZAf82vDN7LBVV49CCPJfgZgXsYQO32+C0mMG+ppvvMcBxpZl0FEoXyAoIIoZ72ujcc38d4oVtAOlnSrU\/UqP\/tBSbDAhqgTvV+YfUfwHeoDmmAaDNPjGmAapC3sF5fvEUgVx0OziZl4WsXwr\/IWRTtIuX6aj9qiYxeyG0F0Bc3JEFp0Eqp79iNNwaLIqhzUAfbvELD2bxYvJfQrh+cSOOXfIpjwJbCLY\/sfsRS\/KP8PnJEAiUEIm0j7HtfpTHAgd4EN2EjnjwP33Fa8OnisnGO6Ti\/IuVYgtG1oyJNCY8dlP3ampRLR723xiVa0fEi7Kj8rbTO9NucA\/Uj+Bt9zj26lM8rYRzl0LVxO1sMph3tyjVg2yTLME7Otai4LCt\/qC1eHe9z6PZ6RVSnLyqluQWr8V1YNemTI9dBHdNBtYbtTZV2QWmWNfDA71o0EPIsWUdxALIleKdBmbDmwgv2PsZNnhfF9EV3OfjOrM74Zmy2XOq1iMjvWWyf06gTUOXGjc9sK7lLt031Dekgc2q+uJKuQ1l31kXVMjTgMkJz0V2kRLi9dUVo7QtwfmIXuXHvORN\/01dQuNoI1wxJsyJOSM4Mxn9wrxCsEV2CzSWipp6LQBU7QG8CwxyrAkyX\/BQCdWU6pPZtX+iCILg4ImVcbujQMYBvFS09IARpugsFtMd1ZxsC4PEOaSelUfHJp6eE3XrnRYZkSOROIDCmdZ+pG29ZNwbJ0NoffLKGZrO5AgooscNud2MqkblVdY3Pg8KXoAc47j+EQ1p6lE\/El3obGIHoX2r5dCjVfHcE87GI01NAZs0dtvjCcIMyK7K8UR3Jutv+d3oqhOVHufkW3AIY+k4tewAPSLZNrIEcEDlfMyXu4H7qS9Kn3c0EpkJ+f2JQCzzBF0bRCG8PmutwLQ7+TQ02P66B\/l+MCyp3MOoLAcwxE3Z9e3Q3mmQsfGVVT\/Axd2QMLE6vqgNM4WYBLGTa3QHVLkCsy0wHByAxKfz\/GHKlRy68+w7R\/HqCHyAnVJ9hm9KtgrrG1yvAgxQe4CWl83DaX\/L2pIch8wpyS\/NpbdTUyFgR3CD+7\/uZYni5JGf+jrFkTfa32ULDHAfVSJZkgT22ECVs6HgW4+bfghRcCjL5jb4Ppw8RNmYFTEZW324yuZY4mT7\/wnQP3gYV\/IvUcxKaLzT8Z7ri0n6s0Fi37AoW65nhgK3M0vrvWcE0GZBvK3IUoiC6HVgGwxuETqlZEJZfGnBKL\/n3Lw5hN5JIXD5+o1MTkL3wGFdMvrdBwaAtgM3ZMbNI\/LldCUUF4QnVY7EcwNeMMjXZRPney8M10AOJuqDE8fkX\/fe55x+DeAe+mA\/7H9f59GzfXhfUm\/TBHlwKJpUTzQBwXtWDlykkiHGep07qCLAEDZ3sFTCymkpQ\/StnPG0crAJkrscy80AJzfJgGUxvFgarBfeW\/c0ULaL\/CyX0Wnk+kxJvfQ2OJWJEL45oFrpMA1b\/pIgV1FjG5\/wyA7Xq4sQXUmQTMAzTw0HB85Q4nIZxc4fgBhD\/g6Mp0u8U12YRdSn2E2wluHywbnRbGTbOLduDpYMX+L9TSvcmBZkCmk1QBiWKUQqDHkyCtRdV3a7Oi6bZUUxzhaO+1+wmwFmgDi3QPCorECmsbb\/UsFxQuWD1XBx5T9aEMr7vbO7EaY53eKVOkH8AKzMvwlO1fjQEb\/BIEUfFlhLPy1oSJTQDgIO5UnQeXKW6HB7P364Qe3\/3UK2CsMIJONRPgf2v5pg9qgECIjkwFfX4pc3HzGgCXv7KYvOIBVJ4LDxQBWBeXO\/Wj\/5D4HPRqGpO2HaqYXgjiW6UatX6amgj2sB+lCwIEWWYRF6Ik\/qUvFNbUUI6OBaOV2ghqxCZdUatOIailZweimdWKYcGE9XqOwtv5okkSwRYQyweVGeFjUuqISCG308btoQw6AZ5dn4K+pQSLLFsVNvHfuS3Jw8TPkLJnC0d1A7yyu8GP4KnFClOaGM4xveWpI0\/ac1w62rLyV2J\/Mgx8q0UFyXNbTI8Miyn5rZYHL2XZITvoB0K+CHI63ofqHodrJ0R1TY7dNtjCt0IsRvhBw64Ee3Xi9gBcPgiaHVVE9tCRehRIMsVVUSMNCQpNy0f2vO+z8c7f1ciIESqLi4TfgI4LRXqYsftik0jjwydB999c1OFrjWqSaUn19HQ3d5oV\/uY3bnHzMdaVYionn18JqozSGt8XZRl1y7H0DQ2PzzXTEqsaTQSu1D3hzlY7S1vXavBYxm4GKwvIw4n1RvDXKiLh+1d2jymxVdD9PhiTLdJuaG34eajIgztT8NkE+eECmaEwIsjMqWHzdfTHWzM0STbhmj2PawCDccN6xVcbbwHSYCZQa87yWgMIHySDuDGLEeLSevBIyqKUt+W2Hq5y4jvPqYezUBG3sJsYHa0PBdzxSVMn4uljYn31Z+TgpJQZuPw+bqdNOPHzchaIxOkWjJWvJpCAijnVk4wdVubHOL2SJRJevQ7Mk9kUbKJZhFLBAEaBzOczvV\/tF79+wKmTU5+44i8aEGhi7Z\/FR8PHcVnqBCrgw6PVUDONvJ9sT5U4y\/uY93itBToAp\/kflmTPN1ewFb7f\/46x9riq7A1\/Nk86SJxY0fcW7gJSHFIPx9T2pY3mgQSxpJt\/mQrl+mvYYPK9HLLiEeDkMZ4T6wdftYRxvNgdUjmyHf7SwORgbcN3a1YXyyqGfh02fi2QnjVeRO9zeBlYEiT6xd4YdZmMKhCD4ImyhxkgORsw5mBDzP0FKwowy7Ji+Fo9Zy9EcRr70YhU8tKdJO7cQkD9Pk9ZDB5pDWtueB2JW9VYCK0\/li12gRuS9Dbf8ZbQn\/5PDfTFiZn+Lp6r7oIkikPYDyvFoljK8p675w7ONcX1ON15aGN7fzWDp55gNydkcLw7JXifTctIN0cxUHCxuxkMDPUEjP9\/ywQIfpv83UTlEGvPb8GK82KZZFRlPEoRnqOdGD06IVtdgVo8KdV9lWhfEwCaMbCM6CclDL2xS2E0PmFQrIm93lMG3GiUrvjxod1y3Xg5IfB01TmYNeF8jxln35LS39FM\/M4\/7s+W7CIQRa14zww1hp9hPLf3ur6\/8kH9UhQ\/5D2ThBu6xmItfP+6nD\/mMobozW700uUzMksBgnsKHoLA+uHCNGg\/W8ZGOhoSm+3ERrEKqQ8v0zCnmv+maXmgLPHW+J\/WY6WcvHvXu+S4we2W9f70FIghBe3SfGsS3DSaLgY34GJxtNzRS2V12miYgeqL+PIbXoRUyQ2OD\/RWeNXsAYV8Cm9lZALML7CXFx2ZdfSNxBIovMCGOo8xC\/9n8HJey\/rsbH1iloE7+kvL4n4P5+juIjAZvhdyoAhb9yaDrCi\/ulpUIvcuvh1xtXOAvnR8NGiobPS7Oqz06x4lvQvbi3BwuFRpQNjZY\/W38FJaRzPhAE1izVpGtbnj7PasWTMAfRtMPmvvh1SDz5YeJFhNlUQZb9ARdwdVb3hStq4PUAdPl27U8x4\/gwiZzwv6UOkCX6bKCVG1XzkHnCi9lp8vE9T7kA94M0tq3T0qLqK9IG7wbErHEcMVb2frJKm+q5Jtj+IQEShW86DwsZYOUG3xLmV+EFbqvSX8ST6HfgWTEGMAehMYwpdRoxssqIlMJf2oiGgzKwFmUhoHQo1ddjWbLNZX3FlOJR+jOAW+5JeTH9qZY61Hu9WyxOyukmLRLdt8QFYAilKmxFeaQbjUnMVJ7eLEKoi5F3YmOLDV7N\/Z9plI3T6kfH\/3t0eV3qpKxD0MoZTcLrD22IaK165uBokg6mtRNQnSZfIJcR9QZV7xz87gazHBwh1O1VaLSWJuIGypTYh4SpDoy0641MKo440vgxleRLHkivHDhbpHN8KRCOAmiMtF2nI8EmVMZo56jJK1cJ6JIEE8XnTe6IJb6up0eabrftlGj6CFAy6Q6SgMNMVkhJVhjAVbkoU\/ZAvtABxZYFNabScOrhdIjxX2WnwQ33da04AqBOpBGJ1N1a6+JoNBtWDO5254TRdA4UvHxQtmiiiZS8W9eRqoroiyS9YDBQQhKPxxWQJ4+0zX179kw2PMJO8tVoi25yT4pgRDruAWqgh59UYjli2cwaWhLzkxnorEmqXyjHeObrYhvNhC3vgdU\/vpl1ys5Gg0wZ0RUznaxmnY7sMRTqWEZvTnjL8vkAGeuKoy34i9MDo0iDzCMNvbFvZtquSMHI3FMs1keeRAUNtyLAvcaTxkwuoSGCCbaUe6xDhodbBWVM1WSI3t8\/71b0gQJGY\/u1xVTMTV7h\/MbpWfZ\/+K3\/Nw+VcE5l+5UWmmiSIufzOjDfhzo4SWXDQtKt075mtFx3Of3JxgPV1mMBFXQkMq91zkpzUe99xoWpoO\/BrXR+YQhIlsTVxcUJkWh6\/IhMDCLZU+Kt3An\/DZQXDpFpcSZJU71AU0ikuz\/290gUUIwYqbyAqk3Ag6kCyHTZxow\/PsttJ\/J4K2G2EHbas76VBShljd9wzap2hd4D+5ckYubZeW4hvDxG0pR6nF\/bG+verhZMydS1QcfiaWsiZRWFcsEAmQ7qMYGSRzBo8i+bZzls0Wfh7TaFt8fQGpPlCz3P6YjAnSr2ZclGtuEv3PoVDidcRKa8zvZGvfDNQjlJFM9HDWDI1QAlXeV5evfrwwq+ti2wGgVRa6Dn\/fuC7viLEy0wSmti0S8KVPVAeE1S++a6iQ+bfgi0U4foUUTt9\/jLMxDT9Xb7UvyJcXqAfzYec3NtELDKXW5C7gzBVSCO4gQ\/YT7c7FSXFxltjZGOWdH0a5H6Ow5uMcYyhAjByzK6yqWmBPHgv1ZLYRyNA9PV5IdS1iZPo40nTQHOJY0ZuNW8GpCEszWMgqBe5AjvnrCfeycSYOHRCGhtK9O6IbCj7bg7gLkWtV8SckIm6IcfuOXP7ew+tmVv6chZH4dDQa\/jd59DkQN6+\/LbkN\/87S1ltE4a2\/rjur28HlsQV\/DKHNj5neoEKPUC3ndtXHZovWSXAfPrIhrviD6j8pADWa+vIdYydsH939mpoJATwFK7gOTPQkkbVr3hXey2iX4jmoAus3mYW5KqJz68c\/Y9lIAxtM5FurcQWB96FNBNR0Rjxky86ell9gGQFXlIZamuBLlDN31K7hyXAUW1YBthFxzNFcALa2vU0YTEoskv2ybAZfXc+4RT7QFzAev2zx4YRGdXwfo7i+fcBOBv\/3d8fXTjywb6lctED6K+M0pAXkkt34wqJZSUNsB\/TlFT8adSue7s7Cc63aKttLMm2Ow1C2nUWPFZpj2SHKwuDLkJ30xnIgFtvmPRP\/kJOLPTHk5NA3dDXjCfsxm0aKUgSJE3HYrpHR\/LRfo\/eJMQS4iH2CHtqCfFURrFAFS2wawbmVkkV5GI4LhKVxQZAK68YysnWIM\/5zaXBUwVN1vkIFwDDFZW+zywLh1fwYXUJHQQIGdDXlUlBcr5TxutykXhobNnLbz1K2O83hwUXXgoHdYqvlJ\/Zfb6p6bQ3kWPFR1LhLbtiCWa3ePtRZlMmG8mEm3nD6Jr9UFEWg\/5IWenAKvDVDsEtC+ddG+ilfuneCY4u3j\/DYxr2fFZxGLXDdZ\/IFzPXaM7XwcL8JV93gh1k6PVWRpoFIaGBtrVKSHzmcqz4sE0T0xepJzZ1oxAKthxrsvFEuQ481tFTlsZgKBfNZ7SEj3c5tfKAA45D\/jQSzHfNORK3cOTyle9\/aXcGg1k7VTGFUDCyAp\/JWQHrvb0EFNPrP0a7eW5qw8mc4FgbWWPANf9lpKZ433xS8czeMgFA99+9goOWMbwbTqVsxA1GFueGMkUYaAXREOzP3Rs+xgafxwxGvUnccf4Y3nh4x43\/l0S6DT0XDs8KlMY79Odws5h+rLc5VOrOzy7eQRcUsI4aUtOF1QPib4ZrlZ+HUUxJ8hel9xV8aym24BdhiybSJLQpyrm+Z0R\/","iv":"b8b1e2e44032890b6b7f87b9a2f52832","s":"6ba10882e26b3e43"}