Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder
Seismic shifts in how women and men define beauty and products’ role
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder
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VOaZhiCr8i2sRhYX9lr+BF1teKcgLs7yOh019aHiAHv\/x4Ys\/XvT6QLjIeIsyiuTfY+0SEeOZRF2mY8Sg8ayx\/yRrqF5jyzoBR5mCXsg5dIqLOaEwWEX2HHhO4UKTeu6ecyQDxLaH40SxM\/hKX3em9PfXPjXJZ52RUPZ0v+LaItvLSbAsvxbHgO+0C3vgBhqomhiFgQujNHt1jjp2nInGr33RObSfJ1PDaG7Fa0YmTTcg5mY6W8SJN\/IMs3qfKC3tIkytvIwzcycHYx8YebtACf\/fvARKOc9869BJV0+\/cmXY8oOAOk8XgK7VjbDZj5TjxfXHj93Rg2HGb2tMKNMb4loGx1Ovka2SpAg8IbOVJgvxRkASHJovyORAqH47fMDy3ZbWtp60zzTq1vQABLbLWd77RDr3C6Bx9y3XvdPlL3bwEFmd\/BkoHorHohvy6CBAwqatl52ltLFBHLrPcJCrTIdIhE5AxLoQl22ANZp2cfE5pU6flYvaH6f7VRumWwD4IlIGf6B0A1hkcjF2YuiIBttfjACyEp0sdc2GdcPRX\/c6JA2JVxed8s6IoxfG0XTw62PuUUVcKqcqZRdwDt0YDRS\/0KhIUnfNhfYCJXHMv9HjQn+FMkT59K89T82EelMc8Dq\/luuysaA63YPvg\/xEOtHalNAoy6jT5P48i0MyirFjr7C7O+hWeSJfDZWpMC+KpJe9VnldsH5JbLnNmTIietGoR9QE5OwCNGsRufixoNYq4H91rtARgdIyZfwp41mOGgK8dPO6jY+MmAcUBd7jKsJYvtZTaDtMj8GnCJgiX4pOL3QkYg99mlPYSg71kCCfzvx0DKBCti\/HGnrBeZeAoQTMkVwSLVej9NFRE7q0yicErRSe3qgmFqFLJk6q8dAhVXOFtg2BZZs52jKeuIcmfiNbLjr56y06H7ruO+eTK5Av5u70MxY2altpNX7u47OUEEaUyBdRQkvU8odwu0VaSdygB6MD6mowKkVAPhJD5zps9bv3H6+Qpowa8gfofzQ4jQGdcKy7+cR8iXvGnw1gyLgpLiONrUA5Py1ULbrbPKY7l4NDB7pfoNao1jXZRHNvSgaEVN8O8RhgMEs6GeHw0ejiYGxTDMnpaOWaQ348LG5BDxCtUi1H1Og9zwapxDlrEz+wu2g6brSy8A3oFmsEqu61YlwXgEg5mXedzs\/q+KNZApMLLgQytg5CwFIBJHkN1jtXlWhaOS1SXfUjUz3VqRyJiPt4wxuXrW5eXEWjkLaW+om5MRuoi7Lm38x9MVlynbJSARYwoaNoxWr5568xa\/LrftwIE9ShDy0lI+GRASuWgpOU80CpK1tzkdQTcN4F+U3XVreutJEALUSt7qPkGRxo5f7W4WMHPt+FqUNuqfaAl4WmjHeCqt6h+syIPo9jn4+RL22GUYGBDkASKuWZJeE4wRxwl52\/gPwvORNw+9uZyUieUKUtuEz4itFvhrqtDDKzt4o\/zdbr0i5sNqtIc4LHwSu\/OmX7gzg1PA+4JtlVrzn43VCJUaYbwqOKtyRAfaMLypDwCMHcvjwR111EMNba8P7HxpCJ\/1mYsGrO5DM5zSkpjlksm0cOEYM8Z4hceJsMkqGZh+W81DvqWd48HDvHUx4Lw4IGUFemsE1CmRwYKSyGtla69x4Mmcpwnx72TIgYiB2Rf6EKZXaY\/SZwben3V2I1Jr6KSOeOkfFPoIpfAD7ywaE7UifdRddV2\/\/V2zcWTFuCnL23uHt3g74V6HiF\/rdolsrNsezD7Agl87oVNYWm8Di38KqC84j4+j3TZSZrJqCbTyCPUQuqJZ73brGpmzpthiACyB0ZaMvOX6d0UxNalYT2rXbyuQgbJpCPHmHKHz2vHqjF2b\/bzpmo2B7lhmF5WQyBbSDyIcSl2omxBH1SujZ9f3gPUDKGjqWwV4xX4cAJ31uOE6036hfY5+SgY54a2IHC5aD2qF5qRT0VOkJGQqfRDsQriOBTesVFEoBXBEZfbN2QwyeC8ef2h+soXOPjnMYALJcSLH3zukxPDhS8B76rSARxlFtnRTM7CDiXT1HUXnBp7tLo7GY6JJFocuQSGtwMx5XTUZq4P4cO2cPdm\/192Vjk0SSmnDQgSmvZN1nX4kVurE43iNOo4VpovHRiDvDt3IEN85UJyZvQXFKcX4bvqt1q5dJBMKbgHJ3wFhFO6mzIeueP6mTQ44XwhOQ4m\/1FMV6G5Q59+bmvhSJ+m9UOFbTEOFoZf5tZvcEdWHHjw\/e0G\/qctcS6Kd0EnPUgnxu5avGrzRVrtCrY3quA+GX9utFuxgnS+jnxN+7k12UrNR22TrrQnT5F9rbiNoJKj95LQMV+91d7gT6XRqSxBSaCE21FuS8r0J\/luBCqu\/948r2EoRQKCgNTBs1L2tPxdlHrx8WG29CEbXjik50jseokjuqxmCCycq58v98hOO64TkEDNVvs7V50tv0pXbYmdl9gqL0I1UqXh4G\/aTr7gAhwdt3\/Qn+2\/nZNRiJrV7TVW6k9NhFOS+eOVAAdOiWzzYcOIhew4MwmCLivfTcy3yVxhmk1Nph1QLdIGp0YBfG0OyJNV2p4j9rGHM\/6LkmF98wZwaxIVR35HjIN\/mjllefSX5ezz0+Og8aIbuAi55b+per6ohOtMhumc16FqSD8L3xYtC3UvdDFob30g1bKhg9sjcrn6uk5Ct68fSFdEC7TeKtaX5Ey6JPgjxA\/NYQ4wLsrVQ+CAQx1TYMF68njKq7ruTFg88BrW+BRtuClSvDlA2pySokqCram3hKLYgznHdU\/diIM\/UQg2CbwtHbIGFZKvVHnEr29gqVaVf6cBf0ksRkJHY0bcG0jF\/3pHAOv1p6p0lGRGflVEfdcCEGu4Ebr0wPSMDrUOjwR5CNVftn0TyNZHAhLCHjc7nbUqxQSLdhnokfu4vI4IVFAc\/gAkTVpwBLx6hB4YMapdsISEN9\/HlGl3R1GhL1SvtgAEhDWoLONyRuMAv7EvEHEg9SRsm+dYvg74A+OgLUZTnyfXTpraMlYvvdnbHdmwCEnvkEsozuNkhKknTXcKCmsYvZ\/L5QinTTD7Lroxc5Fp3xHrrO5QDU0EamOmEsjil34Hhq7\/\/z7RPZTPnirrmPuaXSugSL\/8UG+Y8rqAMNydTutpjxf6hN8pbbfj64GNFDc5qCrPkFhoQEZQLIraHAEQrlHvqs8uwa9lldEgurfF3M9xYye2GHmDuu5kQMCdJbLhspXmshIHGPA1idrn3Ru6n\/cTR7Ub+UNBwLWSN7AfG77eyvp2tEF1V1yi6Dfp7j5KDiqcVlqtkGSmpxABPy3xMJ5fLFBZlFsL4eMwsyoq4m7p7lnPGTzH7Tzwtq6xg+20A6aoazOP4bwQB4lRMNaOeMWG+8HO1ptSETKFxLRBNc7dRLuulSgEca5BuRYGlBjEKwrGGjR0IumZCAMlKCkKp5br+rYavYR2L1bHkDu5lqJNLf6ZRshdrf2RRikFCqAZFADA9sulwauSqJWrGe3ElZfG0ni9yU3FOaXYwvU3xw6y2Pzxaf4Fext47Mudm+DQXb7\/62oyJ\/2yUP3QJFY5zNXJ17FZ6Kt2n2h7+tIJN1aHc2CwjKKgY1wNo5ZYeYqX\/9KJT2Xa8t+nqNnqagShvnN37ea06iYE5CoOrjxjJSvPdSwTzlv3YigtlPuR3EBm2p08M33G13CHaGw47S9ZoIQHqtf5AkNc6ZbCpU7\/QO20FRCsg7t31N95+39I0FGYMx1\/Tck200OLYtgWonbFT4dlcM7tQYL5nIVY6F\/FT0Rr6HB7mqhyeFMI42FiATqRdtB5faIFRGzgrCYxVitV+qZnxxrSPdAoseauzsHdgXpRXCQFBOxtbNQy5TFsdJJrLIfxjVfWqfSqeqVAXDvN4ERG8wF\/VyGxcEXD1yjnSQnqybO1bnxxl2w4tEk3qdZw06Qxhd5lXzpvM7NfJWxPZu0rjVQ9VtzsTeaLnd+t1iILeBwfctarExlCdILMA5rc3c+niwMeXjqk2C4q6YTYtoGPD2VYDFlZibgwQ\/g82qOXL6fRMeHRrt42SJd\/37JRnN8Atd7A35RUCvmo+HaWDW1U0DREoWnr2GmLiZ9NzLn0NxUUxTZ5BmK2JncCIAO+kMeKOpFK9wta2hNXlWzRmUmD7CDZE0gyLoOhDvwo+Zyn8Shl3H\/KlQPw8+sHv8sTOjKHnN5Bkj5JkDFfgdpeftCkeU7pSccFSMhHqaAtsDfqR3BRqXIGzjw7Gsf7sOFJsLYwwggQH8+XLcsp2F70D2w8USLfX6l1zGxEuyURfv25yTTHixnp4jFzNNTJmUGLI4qnfkObfn0+Mv3btNCfHu7eoKecEKH+h34jagWk85NkRJ5Ji8mqeANsdgixI63x8hLD0\/ubL1cNi783mUT5ZRu7gC+xDDaXWssvucC\/tvyy68kUc6MFl+JJTrMuMGvevcJ\/w1geL4+tQfnbZrjJSZMTKGHZc69ErYohhvXgRnFgiBo8eSTIN0QNaq22LLD7q4ait3W5MX8FOtZ3JvvhsVDGkmsYHYyF0AZ1XD73G8IPg+4\/70kschg+NlMCxF12nEWa4AoG+HQd45ONwSTnedDoEZSpjixCpsICaNBsHiQTXWP2ZjIG+4pUWJfbrd\/HEyhjRgNkLl087MivCn\/nWaQ9DrQUZ8r7g1CHocEfV\/TrKnKEgWIJBHQNQcH6kbDYFUwHOzauvSqw5IoSV9yOsL\/hoHaakfo5zIhH0l7vnaJjqkrYJ3ufEOJ4gWzoPXYQB8ikAJFZiX6ba1c2EHbLlPf9lQ83rXz3wOJdEKnOYxVls13AYAPaequgPEiW3h8138dBRA55Ht6dqzJki3Mdak00ugQrIs\/jvVhwyypUUibKaBCHNehjCSElt9tmVvTk2aCoSboyms16d9TQF52UiLHjFdV\/5liwhrZpZ1W367sY+DGN3\/6WwSMCAjJk2GfM0+uwSpJO0kTfC1uuI3KHe\/R\/np3hoKY+4Jpr\/oHMf7DJiV2Qr7YFWrsW0kMThV803BZgWIt3kpTVi+Qk\/sr\/WYO4c07gWClWfVT8k8l3a2WuxAK5Wp77kdvtOBk8txNJc1wV7pqKAQC6OrF9UdrCAh8rgRillRcDjHl\/G0Ald8\/lge0yB4n2h6zfobLbowPVolAbfWHZVfFL6NfpsPBvzFlqImLQhbflo5E\/1mpjlzudCRNsDJPNrvvIWrcsoRom9E6Na2Mq\/+f6pWkQIcFeMHZPE9ROGINKTywCuopShlsZXIrBJFvCH\/\/IOD4b\/\/uMfLPH0Tg3L8VSrhb8uuoQzztjiN9939Qz6ocB09NL1fvwwFqHqgWdpPg5ratdN6yG0s8sS\/pgpPgum0Wnt1ZMFWzh4gvabju6SvF8Fmp\/VYMKvS72702KHcoLnK+fIwNQ2+iPsV5KxhsCMqwq2jvaHxobrnuuKz78PxTANvz+M0o2rn5kj7gOvNBqeW5ZDGH8PMxRsaPiYPtPiM3ZvwYR2apusX6xafsHi+kLkNAI52Eg7DQhB\/4I73h17oWjz9HtbUNvUANpsO3xaw0VA+KimSF4Lb1DYy7sxSU7bUziWCty6wgc66nmsEC0F2KavfjuWmCfLm8nvRmSRUbFb7+BJdw1I1n8ta3\/4vFRqZzIk7KIQRW5b3JbxxVEfSPWdiIMh7GTyLeDScv3mZenZMV1osdk\/HGwiHxbQ6KQrg4fe2OFPDOU7SPClIWQ5u57E2gvKqiZGoLe\/hbHK3zeKv5arwlhZnFYbxN6bxZurCUGQvD+\/u+HJe3NeS25aB8smhtWwRmFuAWLxxfggiYRkbGgD6Bs7ED9FFciR2g1cYXs8SwikEO39U5QDDGzwhi6G9D7u86TdC+gemPa0cOaPYob9yZrDyHmFO+4MJHKtSu8TXU0Yj5wLAqYg7NbEnbdzgppTJnsJpdrMnbBMHlVsERrLTNErezsnSWZ7tpOTmlptwMGeG\/J+no8CnUn23k0c3i3j776Q+uacn9N1iM0s11lWUThulcjxe+LspjMbhbkWGi6tOqkmbvNhrC4PobKMOvhVrR7iGUtDHlFmybvCwJXpLLLqddpz01SHCwoQjal9+hXcwYVUwZuwrc+9aWxLpbULKP0mpr4Mcx+fq2sWSOH1R4x1taNWBeIssx5EafLqV1WB2Xy3D07\/mjX6osV\/8wmFk6VvzLSbEC9gX+\/i6neWmgLWVt543C+1cHMrbddgWXhvYCYbIS5UAScoehvvhMy+tGTLbIJ1OxIUNyPm3l8jP5bnKmUnRNRu0rjdWOQrDSj6nsFh8b6cuMNXP9hg1JPonWSDqAJDlrqvd1ZdHmVs7VhHZCv3mK+pfcC6zvBrfhXe8RkQGPRrwydHWlTer\/28f9uCgOLhSbvu49rvxxTqTW4uAf5x3CsLhfcNYqAFQ5Makp8Z3pmbSa+B8ispNopVoIF8xospfpz1GLDdDVwd2bpJStFqdyQmHy8eToh+\/5HWIVF4IbRs\/4jX5LSFEsAQgEc\/1INoBHoG+\/zf1wOMCeg4GO9lh4zfIKr473p18\/tpnRsAqgMQ7DuCsYa28MF+PbdilMJlR1KLDzVTMIdz3aG\/zlJ4FNcW6N8CDj+avO\/HJcvTdQVUzc\/DBSiBLwZwb6hekfzXU6DQjy3FacPgLPUHlsrijP1n8wIoYFkXil9CNN1BeLFf4sO7h0q3PQdqJzgV+AeqIumRjZhGNZSfWGVFMTcy3hjgecosLRAjzgrumM63kh9+dduks7hChzXcolBZBVPUCKA3SnD8ccvnb7WXzopgkHOMcWDOB2qc1rAuMVDSvLiLVdgkwlksUwLB2ea63VSgU4sIwms7SvGz7Xhje6\/k5Lje8hztq1vzAAArPE2AmDkqzWGXPz3R23SWv7ITvtx1Pg3XgqCn9KxsBcvTKlTyQlVFd70qJA3SvL02x4LczZVku0WVhOC+4qPPUqZhDanac9oga5omLHkd7Z3H4m5z7tSqQpWKp1Cjqy1s6rmLEw3GD+j2unfW3cdshxRImCgASnQnkTtkOQV0tS\/F0CbfS2OIXeKTH3N27mN0WEj7lWjqpPpJV0vFimiIpUAHckktHI4rvMevXesNJhpOWmkIXxp8dyfnQX3bdtbdIPgEr06LxQQai2tvfcOBpqTDCIkRHrN6UbZ0eK0Mi7ioKytOEBrEIVSgflRZAH5wEi0hBFY99MzPU4ZiesX5wBbfL+obYrr\/LDsQ2yeud6qjHCJPyOSZ4MEw8Ra91QykqMLroA0W1hNgz2jQfjnphFViVubgnnfl7\/iqFeUgpCIcTwOLyNW\/tcMvQrWgd4KHDyaJxzGERn5nSR1Ku\/6i\/aQ5wvCiHJ8PnmKlzWqR8gHpLHg0VDLhiVw467R5BSzgDwiHQ4hubzIPyZi3GuVi1AoYnEK4h1GY+ljtwsVuFlCCcYQGqJ6BMFxQ1F6xlsXkSuuuPjPLaLEfUu+as9dxVXYeQj09tqywxuNCApm08qRFIEAPwyX4fOXnCgzVHnV\/af+b1vCxhHqEVmhnqonpyH1JETWkQrrOwo4ermjxyTHxoLBpaWqRqEaOUhO\/BX9yclmwj\/6hw794MEsBEEzWDL9OHwZ7b1K89Vq04M8PZLOR5qkLmQdaIlqU81r7JoItfpWlt+efRi96WqWVk6tgRS5wPMPEqCZvi4f7xK2fu4s6sfrnT3JAP7L5ew7J\/5rR\/b5zGdtNqV7FYb3D252ewpN\/uDd\/c9L6jCT\/VDxyI+VarGr7H\/6iF8K\/suJiXhQCmAWD0Txw21L+JmNW9twgL+1EfBjSK04GYbBd1VqfXGWlyu+hbdSbyxHKLveKU7MdicDzp7x3aIX+jducHggAcyOKKgdm8lDOXMajoxCSrlU7rKq+GRTm5RNKIYzPr8RdLyXvp0OjPWwUo\/mtn1EWrD8JJ18hA0Bb+ZZNs7+p4EUnzQCKXOwLvqJInvn3AZz\/WPnf4GmTEWIUOlQN47hxXbEpOcGh1\/UYIRSzfCM+RAphfuoh4QC66bqGP+6+DV9mEXLskZVdBtN\/hrSJB2Iddu2zjo\/yS67p6gmWiKpWlXoE4wpTMF36SAjKBQGTblW+LJq3YwylNGW86GkQFrD88imIzsvPYOzL+wEZ7p1pU1XLFBcUQqtPIuh+zHMM7W0AlXrGis\/eBqjwZ1Mah1NUk315yQFQ5ku+6\/bJoN\/gDNuMHTIzqby9C56Pe5oKoNY9Hm+W4crT12ecfxh8JcD\/wLGKR5K2xfSF98OhLReJf84Z0RbXuzpasZOnVzvsEEgNIpOjs85IEBIRZAG0k06afFzGNsJ8FZazZNoH+8KZ3EwhwV08xCPHd76PksM+uwGPGKlmuU50IXDcCsHgf8b5aoZ\/aTa7+5tn1C1bMrfqGqAxRfBZd4XSPAk52nLjnwfsjyxOtByxjjzD+s194LC1JtPnqjlhJgFxWrAfXEENhpzOBgjcCSy28PDAXEJUmZTxmCjUXJ6EaGAk3pgMaw1OwoLnY0zcYcX2zDga7P8K56V8HvS2rPA5zE\/n\/KPweLQWSCMxJr0RBn5iX7NiXfEwVtPbqaC4cDmvAF\/S7HuacjfqfGSAW8q4iOjnS6Kt8ZrrHZzF+5lXKDYg8qw4j4C3yYrG7Ctlg2CKJK1LpYDD+f12JCMwzjpGdtvHjT4ah+aExA9n\/Q64fQqa5Jk8tWF9Ot8UeDyEFD3dPLoNENwlG4fgiDUjAPIhQR+nXgiOheJ44ndjLsFkA\/Iw3q683WzDjxRjo3KdLoUGMoeTOB2O\/+HrCAJGA\/lg2JKN50fprNKRxSvgm3bheMzqCPvUnvzRJdpOEjpTeecMj2tPgBg2WEDi6n+fzYDS67QkowIgcSJXMNk+K5WxMXNVgV403QpqbqGNZuLw3ucMr7z1gOjuIawTHvCw3wVaftEhM9rpdKG0mMdeEZY8wJ2sn9dcNZ3ZX+NYI9KdDcJ+nsDL4XYwuWsQ04lJqHzzSHW5WE9nsG67L3t4jJnIx5jC6LJnV9VaQL+\/TwnUIWGXr7APgGuit3UO2wNubDfNZThluArQcqgGE0QopmrCYoKVrwxp18Bge62b1NaqDGnNNXmwF8XehjnF4PyL1SMobtjIuPRexxK4btMbYEazbf4ryL8w5gbkIg1qHUFPakkYmknIDJNSVx9YN0n8kyEZh5h2Sgq5NJetNTWZrt1hR9xG8A56IjD3j\/bAK7hnb1EiLHmOupfqLcaN+edxQKvdgWCIJCOd2N1A9YcH7m3aKrz+JOMrRnb\/dVdmAjMNybfIWg\/qNcQlPP8CDErdv81aNXvEdSGC5oK692gEXAsgdO1WhG0I0kT5nBez5pYpy61CeglfGxph6s5Z0biqQRXjqAVDzX1mcHWRHZnXbTAULe1nXbqMGc7hbKMJxyKhRKNl0aUj4M0jG4CmIhzbr0GJGV8nlra9KfRq4VWQ8URJanZsnF+ONLuGThWkOZun8etKGqSdBZfiNAaOAhVJ7\/OJVQBzBPYh06znh9XMh\/g3x5+kJVv8DAeUuVUjXnSCDvDKhYCkcxK9pSeGS4NZfTMsWGuDKL4WZtIUOkMoo0frF0Xx2fwc04+34vINPUWDWm6W1homToKVILz9X+UlBjgg3gg\/RTF95Kmy0fQLgNKdRf0dZuJmzbq0PMD4F5SaQOijEx3biwUjLIXxVUnZkLsOPz3Vg7Sc3eUMgM7NsnAXVvHCcnsOmuvrWlv0oJNsWSfO9o2wMSyo5xHuHGy\/XO5g8cmeSK+fYK3S1lii+O8teSbkAyXkMIlB3NRzyhZUriEvagtpkyuE3Ryx+rdcXSFJpYCQ\/qZpBd46Z41zKaxYlliQnDHUtLHw09T4JA70svq2w8XjJ\/NXvsuieOMnRa8FB+lq6IS335NfJMg4+aITxKKU9ElmAEvOh8saWvKiIX47iFMAz7G5Ie4xevKnkp3UHsTTd7r5Gji3w0VfcDj6WCpiSngN2gCurmbF7x+1xTTC1hwddjhVb8RztH3D6vknas6j+mac1asEk\/E1D7zvIi5ypOhqjR9iaCFEYjcIWvx6Iay22Ue9EWMLpusVswRU7cf2XE1kpzEgqgELyhF8mq\/HJBmXhsHdaRQD+Rfq0JmOt7hx\/GXWykcTgdrtZWLwI3imt\/iB2CfG\/a1MFx4tSyJHuDcA6hxh8YEpsRmg9JmIDOLrHUs6Jf1GS6Kk+GiHh\/XkEiMaTbB6epQ9h2F5svdYHlKi+CktZ6f96coNL4fQn0erjSBEbs2KgDqzY4BeLyyv0QF\/qb7c3xOCiis5a7sUDhDWt6yQSDIOLAMlMvF9I\/xY3dsJ6yYkPxPSKqJdeGg43mvAKArUvGZj64T34xcHWGGiFFaW1bSEMqEHV1xPeUW\/gt\/TKWbF3yWj2v4HJm4Fjvw8hOzN2tG6jS3htN\/ARBfzAQOQxanOXW4ugfz2wACdQ1AN18SXaTZmxaoSFlwXK0raO05y\/5bfibouii06yMDrU\/UXH3PQ2vuf4A6i26i+fazGQjucPpc78nQriIDUU8sLmWD2aMFZb0aLHjggCx8WMy0ubp\/QbSbuTAUeVxT1B2PQzZcDlCScH19D6qXy2kxv3gA13YZH4RJIDFiPQSNwf9YxUkX4B31A7LF0dJFnpqD3GXqRw4RxL1Fz9xq5VnEtVTFU3eLVt1lknNGO3crHke59XldvPix5acghZmteIholPrvpNZShTjB76X40OjB9P4MgHIx5auyNdgOk0I7uYr7eBT0NFS2r\/yaIrfVERlY9NZ\/bUzW\/VadqhZMAaLqXBVtPnSILRlKh7btd4kAT30ycNPrXPRGKBPT5jsUM5pQLQAykXVVDXdQ+PjIlQONogFs7oQoVbR31HRo7Fo5Qhc0qLbV7sNSdZj5BaFv6X9pr0lH0MwrYaX9WZ5Nam6V1GbI1DGjj17+0DUJpMJakfFr6d6p0mR0nwsb3gwxhkpn12I8Kfun2sxRrE5\/LtE43HaATm8xTDo8ZD39ty8JzVSfVxGGzFLP\/kExGn0m\/MvNm5ErRbOzs9mEhTEwDo+4iJ8hPO2hR5c1aC+ZUzoKI5wWCRLlUyZYukEqdqNCq91vK0+wW2VKhz\/d0G0D4GCmP\/T637+qPEhFcpOXo1AtZC9YgeUr1KfsMOQLNTliV+8u8HzH2coz9vYJ\/neZ650ay5GeH2FavXpTwUFf59pU6pMzqw4oAZ7AlQ+Q2BOF4V3WndaGkqgrqAhQdc7hDTEzaOOAybD8N0ngTt+jUqL9eNqsfyTZFRYc66e\/7xOwd\/oDnjra6s1TkU2\/K1MDgyytHuEtzIQjGoHwalE1bXVtrOEGMEVmbftTzd2J3VgRyDnWhm+DmVBBSzlQg5U94s0coB3Vn30KPBIqd9yq7eQdEnvzi3kRaxmni5lCK6s0Nn+UVpxevnxYF53aQdL7GBVp5jBCHGRmxIC2GUGzwf6Ktb2EsCC6w\/3tE2yUBrVkXoXxjZX4Rkbr\/fEZuF7H\/O0FF\/V9UP3tpUhpyRl\/qdAY3cszK4kkfnQlRzDSHFUhnzmLrMci9uC11u+8P5JU9npAKlimcnL5hxCp0vhEhuNs0iMYcm0TH7bfUr0REwoEvipDTAGOBparztAATjL5xHLOCdOvh1HMGoDcxGcdP+b3LNi6aoX\/r8PRRK1gjiwoTlaSa\/nl4XdoxdKUHCShnt9jkUqTIFLISeAaxyan1HFZ5d2hvOVmJGYl7aR2lq\/i9lMbUZ70dZ\/zeDU2vHPx\/2aq5wAb9aIshxo6mUzEvuyaCgVZTmrtcoQbuDunidNBY4fAgOfO0otT5vWViuZ479G7P+eIgSq2MCx\/SEQ+rcZ817CNUnZG1PFECq2s6sLP0l4DeyTZ7CPym7CPWdMSsKuLM8+CXQbQ3af\/IVqFNGDrmuChOEVtBsGgvxYWjdvRagtATRVAK5fj3TIOfuIXxd+h1+xrnXEr3TewnvXDD5ri2H8fNklg6oZ9Gaht3E0lkCuATI6YeuGCAFoMHjSupSda2dfxv74WivZmVc1nkoprtPqzt5NJkHs1\/+XrgBptjGKasQTSxx7dK7VwvyZ\/zVBe8WdyGtz6l\/rL8iGcOROvPDzSnii+ALx6bfHSLf231u2NxLaLDlJehXxJXwDf6G6sIg6UbVe\/QHW2Fhbq8a78llZIP2aFFsT01nNfzVsxhuFP\/mSeazgr+n3pD9qZuh8NTg79NboR5XOwiCru49\/zxENnCcCoT8ruHfVuetn7SYUumJifWxRWqzXjlfPtq7mRfakvzdf9e2FCbRXuXF3WY\/xrtpFAosF\/uyCpU6R+5XG5Y2b2YjTBA9fMS\/jA0gRb9YG3rGsgQuS6agCtMNo4vpsgvD0N8GvZyCiYs2jC9xBwJGnqmjJoHPP2yXkSNZlfCH5h7tV971tMWOzqjjbnpal\/Xz\/Q+pQYXT\/fewOF1TsMwRJMze1nB54m87\/7DrJ1D+Z0RFEaCPW8eqjQrzCIUPMuLrSJWxY+FjJxdHZfwbMeAryLyWC3dhfnC5hpinD0VJzv9H5+z7rMVXyEdqsQyzCXtWXkVyQpIW2PGM1gEH6aLYn2Gl0D0Fd++f+mujDsKrgrWS0EDYrcEE9Shv\/mv9dbwkTqT6T3CH+qHtoz4DijCWeMuqR3ikLxRZ2OSU\/SROFTMREARs+PopMMD+Psy6fWDr+l02RXiRY9RVNIHGOgErJQegECWgVRV267m27GzG4rU","iv":"f397fa067f7ec67610543a32a6b6d0c3","s":"e3e8e3a745f6ec71"}