Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder Seismic shifts in how women and men define beauty and products’ role
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder 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AYG5l+e6Q4nxMjmGHnu1JATpdh6Ssw8coawJG6QrXSk1nQdbqeIk1\/9YmXtsrHKPOShovHHRecG31UDy4cX33cWt5Aik6ozODYuO\/Ao\/ttrFVCqPOsDwUYt3WHfFeySdP96VRdYQlo2yn9SmS9SJLY3zMhIzlZvADuEIpo5YwKLlvRK2UautlOsM\/j65wDi7aMbR0duh01kagkfk2zg8CRdy4X04KPh19LyiLMkPGSpNVx9xYH+2Lh4Fr5vaUnnu1nzJUzlV3FifW2ljcpYySlJiGYRelKR1dzNfkqg9aqVjrR74jnWPSrqDPv34qGpWwCK\/zcMtT4kQkoaKz++TO3KUDW9jkV9rsKZ6ZQLoqftoxHPa+sGBMBN0nCYSanAzMUeUaE1Urj7Ta\/AJzzpjIyCobeKmRMrZRp3S2kmdNy1ie8LwQ\/iOECT8Wf\/kO53Vv\/34yazwzjtNe\/Lf\/\/O5+9GsZt7O9Yf6celzyhUOgxrUrfM5n92aSTdjVsmK3yfzaAWCYRyY7zlkwBrbCieHdC+3DIHH+OJJtRT0GVzbZFGsb9SFUfBEqGhc3oup9Qlo4bE9r9NfzPY5FzChz9APAtLsW60elOL9u2zslPvI+SKCFjLRKPF2U6blL9wx6YR899pzSxew0gt1ytjjucP5s57FViuBmDTs+1Z0hJVTQ4i4igvYFYH64mGbNelDXptb3cDDN49jfn9ZOD7uUb3wNFr25yfvWgC9TDzyg38g4FcBQCO78A6aurQm743lERKHb6W0mxD7x0OQCSIP+m17gViQFwvFDq0DyTRFWuiaZHdbzFVitLaBelenYIWg8eu2TIds\/VX3arI8kS33E2IcdBmw8Mm4BpqsOfF18Mbh3dN5JgDgX7haZd9Il0\/bgMnZJS0yKufI\/EUe15UNCZHfJrsM62aFqzR8uVC84uk2QDtakdXlSLVYPOMEzTqh5F7OzsmgdQzetqxhJSoT2gBgXRg2e8zjU3CfedAD+T2aF++HlenqIGLkLc\/2CrRCxd8u1SbmTB8GrfOUIB+EquX9jKejJaGJqMJxo\/4\/3xXo82TYuzWtQf7QpaczvA\/63SPVuo\/fHDUOIvbpRiAOdq9gP\/4afgjcwVLFrTrTslT+rMsDPeglgbsbt2NINi8\/ZXptTbX5iCHMsCHG\/qMtQXrlpdqWFpe1up3DYRkNEQBFT4sPTs\/\/KEmFou6vTlqQIZhm2RoXZG3RYLBljhkxT+jh+4k4FWQ+TTUMVKhStgtpoFnGerYeluMwe8AAF+dj7pKY7g+5IAqgfPpxmrD7OknQjMAkEdEcxrujjWXQoSrjVSpyi9Q4TGEfJT1N0CU+wNXFtA2Mw8DtcW1UfA9h4gKVNL3R1WjVIJBAsryjk7PcO+zzh6A4x+O5SZHIlWbO8BNycznI7KcC9j+WlyIDQpHIZu9uPJsXUUvudCjYtbOx0vmUQJCNMDgsWOdZ1M1EYleCHpjTghv+mid9Da9PP5OWFI0FZjIdsEzIferXk7T+atQGV0IzfXFFr9ypgsp\/TP1lzW2Kdvmt3gAbzS6hHQmKj9hnWmvu69T+6mHs8xknAkV0G+ZzaxnrIZWH79Gopt\/fdPSN+NTCcGJOOPzIfQuyEksvwaEAS0pHdDFQqDC2wP6h6FR1QJ3JcprRZwZUUoHMoqP8RRccAT5H4\/jn7c7kKOPUjcMnT68xFrCmduGLI9XlpnNdmwAyLWlF233pkruWmJfEJKH9lpuJNBezm4u7UpXrmSjEhgFK+qgQef0iMVc1NzHaeEcWKhX\/im9F00LTEP2cl00uiNFI35wqPnd3rSyl+G3ecrvx2d5LCR1dS+ZEylpHzfDbUaFP0YnZfwYI09Z4ZwppPWpTk3qJRyufwOr+uGjEcllPhPdGsSAvkIPLIZWCobM73vWkLrWHXsSnbnE10kpk+8vv7DuFraV1SBRHvrlJSxNp5W163\/o+gOqGwQ0yOZN7SLGikFkXgH2qZ+NYXdAXHKv4IbAIAKZXvDeiENJtMy+vRVf0ZpMsmm26n4rDtyPP3yiJbIRfyFM0+iUa9rsE2heMs5RhTFHZlY5l\/Bv3ydS\/TwMFBFrxKXxXkp1uQAvv0XpEwPhotFOhW6yh1tBff\/kdzJTW68QQ4bkaI1I38ye\/yuIjcoHK+7dGaph0GgMRWtzVkWkte7h06MoD\/OIIWyHdj+9KvyWO5sIDjlPhlONkiPAZTEkv0scN83FYAyJgJG3Xp1l8uRiHZN6aDzn8lZFfKbGmdOXUqcpRiGbg3q+SmxC2L38LOVKBiZyCzEKXVHvjZQmNmrLa7GI2QuGwCZe24jhE+VZf4EVP3Nxn9eEHO\/a4QCVDZfkspHUeUd1vl16vR9eS4kd+pH8XTxLBRFmqHwCbTNAxR23t3jQzw\/8wo7\/dZ1uY4nN9a7iQ9a26I60x+9EXI6CYhYonZBdr\/f249arVGwQ0vkRMv37MOGq\/DCQhzEQvFBAWK489VUiEMvs8flUP0BuidjFTWR4UnIiSq6Ukmar5RwTHj1LVacOxROPN5\/7NTJqG4CewjLvi5SsvEO0EtFM\/kqBntjuBDKDfjYhRzk7H7sbmVoAYtJDdYNdRhczTLqBmtSd2oS8gQybVkixhl7rmtm81RxsAqeI+IRXCsgqhsqn63Oco2jDMqQpc4Eql\/TW57Q51YbesOsSb9ZZw0EqMOCBzOAW4oJgD\/Rn06ZsylmttQKCK7HIfSuy4Fu7QKKaUJe+d8ApNzRjpfMDSGTRLCfc36+d5MRdBtmjY6qwtGpghJ+Quek4k2Z596\/gMuNL3PIPgciZVa\/LVBe8ZbI3pxmN9uwtAGPSRN5wDOWbXV6qLNUKCGHVQ2vxvlSCs1h1NxIzS4mrfSvZkMsokzW3uFAJ\/fp3zGgts2UCQnGbs1vuNMSIqHQOWL3YziRmXqkOOxCJqNDOEJQboMXNKfwKSkuQXIbBS5uSoBPl5HlVA0TKknoSudgAbpz1QhcSEgr9+sBhz+W1mmEN9CphMPBajaL+rzqVDlqPaZDANgYT57LVNpHqboun9T37Fy58t+eXGHylCa1Ep4XbMuZcoBKvFQgOT7aoWMCZf0BAgzJIfpbPCOu14I76800BDKfnxzraZbPn3aJnw5f1mFF1VJKjVKE0bgX8s6lt6GvK3Gey+hgtP5YE1LscAdO2nU+J3mMUZDf+re9oTBliz1KW44N+Pfv+2YpxHyPxnJ5KYyq\/Mzpgk3vxVqOoYjN2b0aPC2HYDub8F3cL+LRkl+eGN9n\/LaqxPzN6NZZ52vXWiE0O3tiI4ao21bJrcGR7NNG4ZPacOV1jtQFlp00yjL0HBG998tWwxglBhnE5nwidxgwuMWOMsnNhr2mzG+DTFZUCTtvptfmoaRTagq\/rb9tk+75VuuzWmXqr0EfSwjd8tVgS9dTbc1J7opjsb+QfB2abptYh4s7hCgi2Nd1a1rrWFj7QiNK2Ov66ocOA6yJjgTUGKPdwVT2c7DJUIGWqx6DC117D0JsVoF\/X9GgahP8flPFACGO9MS4C6NH72QeuN7gznesS9iFw\/CfkSHuoUpMyjTl6zvv2vqxlrE\/QtxOtXYRRopuIvgBq1o\/3Eyi1A1NchsEQHSZsTsDjxHam3AmSIhEdp76HzDuNxJcPjcZRJ3PEFyYsywplTGnaEOLUHUk5vD5J3A7ap7HA4h5z5oxFA0xRBxFb5TWJpMQNK4iO5jkkomKopZRC1SLYVdYQYhw2wCc1fqjsNbV8CAiO4f9tZ\/GevFDh0j9+iCsq1m878YcYyUOvW7Lm73wZq11WCpLsSWFiipeawP1NMZ8wjEN9U+bVT9coBM33\/FgzrgkywsFFAdKR5FCuvw7rEacBcl+9bdOQArp91tvRLIhOQ8uPdQsgsJudHWpwK\/Ptenv04vqWbzD+WZp2GGFUEtWO38J0BeocAGE\/1sCyKk8d9OSmYH4dYZYk+MwZi7kC9KMevOniaHxfK3mMXofzNC89xJMrsBWp5QqhEEgSjRXS1l9isRGi1+wUTyVD627GqbS1MOQo84hLB5DlUdU8FZTLSMQagifbR4sn6V+ouExQmoqau6NhVLqlpWHyqGXCrUmolIHAxQYGOf525rE27AdVYcuUV5d\/UpnvZNFyk6epdMUAEk1FeKWUu07ZyoNqR+QBRtj9DgnQX8AZbJyRashNaOGFz6t5AlZaRLupKKwDZt7Mgz0VC8yH0pHcE+0n+joU08zcx7hMM6hrpJdEwehGU5GrKILmIuFRpKZa2\/YD5RCpKexHEOgt4m4k\/F6cjQuph6G2gh8ZZYytoqW7iyJm743azCUdBhT0DAwO4sKOzLfv\/yKOg1dmZHg3w0r+GBfFeQneTqjujXujYCaUVyOMOxPfN843GMNyDn3Sz9Xt5hGVDioY9ohiytE+XnK4JS\/YputLG8aRDd2gS5E+q3\/Gl1Rul8giZZ7zVJag\/pRPfYrRwiz1gvdxTLxD4Nbdq5qPxz5ksOZXoti24uXl\/0AAsxZm+BqXsCxs3V1+eTWbPZmMPjGRhf2B9L0H7jKf+g\/Nva4Lv74VnH4jX2xQxs6jUrOqyjM4uRL6oKoO9lqETkLCf0fdFFMu4fbQYshlOHXjjI2k18LVfh8K4JRfcEz8F6QPwDA\/w5IVYWOuxlSvQgr9V\/8Ax9w4rbytp5Wa+cbwk\/aCryI6JPc5wr3dCLCHW7GJpmF+9OYmEx1cVn0HvPiAMMUdHp1s9t6caBp\/Nt6WjjA8XT+ne21a4TeowcdtD9VxLmjiwcQ2PvPpYFyAM5r6x7U9oUrdU0PrqBBv+ObNO\/TbYny9\/\/z0JAECa+SHyL1SmHiCUUZPDVhkeEyEeCMgsNWqMjrPin52+QTlx\/4Cu4ddqRF1UyfpjBEMD2Zl04QxI9e0dUEvCxLnOc42clXuKiNm4aTE5nkcF6lB6j7u6jMGXIBVkmM\/xsfSgMXCdYFy9+HPg0YWtRhMtqYd5pHNk6dmA9pVymdAeT7jIxpD1n9PHIjxSd1jgvqdkP0c9xtLY6H47rBlzlhcvFJdbPztr4eqtGYpekszISlWCWF+Co9CRIet9wONiX8uEdrc0v5pUbwlI9A+4c+hBTHmPjA5tffheucJ1dgQFcI+wmGq5lMWKW\/lFNOBnTLmrusiL7zTMSolr7LWLlpm6kr3O6YY7jTErvvwqrry+masC\/MoLWzsjI4cM7gaIRFvcWXZVvx0ZRtFreN52ugvfraOIujgniK1d1eOTrQLcX4+RElufeG1fKkK\/Nvf\/FxcF7GuO23\/KMVkqun0TBo9ZO6EBuhAqEIU+HFbTF2DqEvTSRFp4FgK6S0UZ9Q0af7fSeAViR2nlkKrhb8i7dsIuuv5BP8zZJfdkOG9wKl1jxUmqHVPnA86yz0fRd4lBoe6oVEZkuShW8jgcNJ\/WrGwjwI\/\/L9GZ2LutUjTKGAh3E8EXnRq7wQjhe7Kwp04dwFxwc8+yH38b7rJMsLpvoo4BNw\/3zvPpiT9I4Pq1xa0D7INynUT6VIbc1+PMl0qbiVycCqiBzY4NAYw3pCx3U8WZbuSph3UdBNcgCwomib+H\/WqycHVNdlizCRGngMv7geTp4a3RGEi+IGzZSZJqE1Qcv7wFezjyFb5e4he1JRFkxpFHD8j203ZV70cRqyn5SzTFudL9WAmrw19qufdCVkF7tKCy8e4BgkDzqaNb3ayRiZAALT0DGYvv\/00e4fVuBz4LWUTmYV+lS63kxlMVCsHTrB5T9r78XdHHP1Ugk9zRMD2ensXMoSnj6L7cE75eL7BWcHLbsXpUGnMSwHwcnxrfjdPy\/UEt3rMQdIzHTNDKxhdRuVG39aD6WfryefIsVOij\/8iEzZSnT+7uNXGf+valMjKTO0YHhmUGJK\/LIIy2xv0Gdvv6afOV+KckNI1CzEFE2zMZC0zxwfcFIxVKbAbA6zsKZ5oZNcvrAw\/Yr8dY6wn\/WxyxT0Sg6jL0iiEr6y9yFQJdGiy8eLmvroiajiuCN29KLvO511IAGsLOs0UDc1uH\/vaBZzvA7n+bSl4MQOd6aG4Mlsmz2naGl7FeLtEJCvCgM\/YHCQ6M144rCZvP3qWS\/LGgMHBkvHLkHhAJr3xO4l28LC+\/gRX4M1ffevHCPbsyRRnTaIlenHkYMGeMQR2jtfV06PhVfMgVmn33R\/a0r4frfOQc8eZNUyg+HsYFL9YpZUILGemiFn2gKhd9GTa9kGOrbU5ZCZVTWw5SQWoXXplpcxa9QsRD\/x+OI1hn3OGuRwf7k5wIa+n8kXcV8Ayqn4C5SRKMZhz+C5KNU6rr4RWY8c4XxC5pWI\/ML5uHYluWMxGueOlPE9Y6lvJvWIogAAK32exCnA+BR2e7OpmVHIiokuhgWQ9I0jBlM4dM6h+ovXf6BzgU\/fLB3js9nGG\/lXrUWv8ibPmI2KZAmHFT\/4j1Gw9m2O+QCuhPaUwAzl9tLYaJ8ALTmDcEO+PvUM32t4QN0IZzdrnXVuV1Db58fQk7ijRx2sgP5OMRmJjmB97G8vyUscrueODxtl\/TQ2hUKyAFcXPSWJzvM5abdIjs3dlt7Sndr4XiBMMpDYf5Wxg\/EMGkmkoqgiHciXqSEQ4P8O\/BDAYVibi8lKAiApl4maCFJaH2ZxYl5D0dRVAcrkCBtlnxr54JvDUAqiZVe+mxj2NBdssQ71eXLxEdnm2M5qOUBdYH41Qo9uNlmS7H00Em5E7CF1n70sWUo0cKzQ7TAOPT5zt5+xbVUiuQdCyY14802ftrXzFLfECM9LZmqXzs09eCapOI4LtprW+g3DTX0mzd8H\/NguWFtykPiDHku0FeUqM4ncuCNWQL+JUluj+V9F5iwbnzYPaE+GkOH93fOtBkNH1SJs4RHxo7lbQ4HTpykZX74EosFHPNvUI2ZiDorj7J2aDPi197nOTU3NayyMWSEUpcXwXfn2X1CxU9Hxb50CTQVwFY046IVwA\/anoSisl2yBmR4ehATqeJDbhVqk+A3Qs3LSRxCD2ad8hXD43qP7DkLkGHw0Y0kXKxf2F\/vOEyMCbn9NesquZMbaynv200XnmB\/LL8pj64wsqGTUNPaxDw+\/tIdcZGvNfLS0iESjk7KempXIMrZsPmf+V0BDxpxtFbZUIJpIOpP9b9WddSKcMRfR4ycizaTbQV7dIZgOuZEMVl52yCE+Sr8vXLyRJYEYPixOFRm0ClSFSMFf0T7QvJzMdAt8fYYyUbh907Sm2zTZAHn7mexfhz9B10ewwF94fll\/6x1GopPwokM3mkBLdz9MHMcdgxItKEhCTnqWng3R6xVhS3UT4tonx2bEnRXxBd8rgIHx89koVlP1jV318JcknMLyf8Obcqtpt0zV4vJ5EtlETEji6jo5ay7seDwYqPJQlxCJMe3LnbSzU0keXKZ02xKrSNejt+p79mEInAfUAnOSHEzEuQvaVkqqsJwJPnVO3W26oIl2b0m80DQvEGr9Oubdexsyzu1tzxxwUA+wC6YOlkLAX3zqPrcindDMwrVNx7GYhhk78gPcBzucaxitq5nTJ4wcpTqB8IzJdOnHPhzo\/z+tRn8veCILjuV7t+qWqsheBckUpSlm010hxP5r59wgBPLu0O1kw30vtt1Y81r\/Hb\/vt5POB4b5DyN2jMqLOw8+AWbntyBX04ke8ara0D5AlW7N7HMQe\/mgtDyzBUVl5EHA3mruJsOgMe\/ul\/Yy9eGzp5uHUc89PT\/9OrvgWlecJRqQfty8f\/4ySD0m1ts+tBTh+qC12wNfXK3i0f32\/EdZo\/TyqpQF+2NR148DYiol3LEoFxHnxJOamVDimBoQMA+PpeCNLtuTz4hyg2M3o652qfm3mHY0q7vsimv1iEjSvTq9OWDtk3PIiRSyszu6IGm7q4dxAX+bcMVne7BjC4L0nOF0iFV3kMgRcWghqcKG6f4JED8EmuAASx4lRMAQUvmYCAU9OOlQ0scuKqFCqc7nXghehNWSHzi4QRveL6XVGfB2BqrYHJPhyRxZgRkjmOk18wfxrVN\/qvhFT2iNgHlpq8G9qQ7dMGevL8DWXmMpT4F\/oTg\/iF2wcD6ejaSAjCCwZU1gIs7XPOHFrtv2ihWKy3TriaL6MRIvwSNAVKePMItZZ2RRDGmyniZ6knmH2gVgTMSBO3tA6gTnVKXpbvocZV9RAhenQu0RN7QCk0lIE0p8xzy7inNUW5Avtbef0NZ9Szu70R1MFMAHUABqiB6M3RKlmsN3Ic+A0yK\/pAM5ONEJNjIQPXN96zZQhhRLUxiudzVVa0rQacH2tTNRFG8D+2O0ylco5F+EplQ4NmxDS32RA4bksEsSZq7nLz5lLqdMJyBH677NuNKH20ZTlidh8Da9cGd2ApS82tV2nqdfc+x\/ZAm014yBRv+iSxr2hinkXkGaDY37mIf4lPdQS6fC\/Qi7SvZ29cZaNI2F1tRe3D\/Sm\/V8VKYJf6nBq+qvSXQxA90l17ZFFAo+cVSryUwoXp2BGXFu9RaF+UPtEGn2AkcIeRva36UAY6JN0GLUa475QDRr7lGoG4b0SIxdVbPcKCC29vBxQhX8JyaNp40xhBF2p5KhJFCSslMvoGs3SRv34uH6MrtxbFF50pFJ6yaXzv4+mA0tmR1cdzL4lvoNXzLx8q7JllmiPwl9xEGh5GGVM1TqlJPGdnxGk05YIjKOJjbvRelQ\/h4Tzqn5MXogSvb85t868QOs1DbQfWKZMRnEgVpmGPWkeNc85q\/ihJRslqFYxtDgS1kGOoCy5\/J3tMLYSAGbQq3unIe0tVLpU2JlK4Js1QE6DbMhcXdi2IDFrPSnmylI7c04TD3rE4TUaVE6EuTNi\/BGx15kdS2AwXlGY0qut6Hn\/pO55L82TvFTXTiT085hbEXr3mn6sStnsJTlJ635PO8l3q6BmA0EvASM5SFsPCN+Y9FsqeVuFBMtrnpMcJ8r2vezJ9w4BlM81e1KCCBvreM0ubPa9p548O9FqQlzGT\/5lFpdGtT9htwM6WtQH9HAY9GVBTxgu2KffUuMsB8HKJ7VN87Jx+rTu2bHZ8jMATjH71d1oJW5GKsINk\/gZRNs1m60xvmYe\/DWY5OfCCs1QETcpGOq9iuMBw01lzq3p\/cJNaMLDVelY3DAt9jdy\/zVUpvrUdBVWG0EkSCZfS8OS4jnJl5tJKV7+WGLvt5yl8kj9v68eEpP34t8MJi9D9zjzSCQIrmbm7zTsLx5dnAiWt22f\/A0rge8HZao4hWMmCOhVZdqPHqM3e8aN98IKsfEPfiywctKeWOGUYXG1iaeaEYxahqlLUswwMTNdzL7UksCKoAraGnpeYYTlgsyiXV1v1Ja+Jt0S5XlYwmUSNiFoCe9UyAyarBHLZnvtSgUS12o4R66CUjbLv3a7opp+Q9SF1JsVGr3594UFxn9\/KsniInJuakCOKwrJPKefyMr5XOfXRFLsDmIHv0D05M2e2dNCrOCR2mQRjamZZXV0WZeupuWEoeWKjKhmmASiDZ+e8nubj+RzQMbJ7VzbedkfZX92a9lF3j4arWXA01w5vH\/s\/qwykNjdbsMD5ZbIodymSdWHebu7QnnwafXRtThVeK0iwlT8ZVIJUO+U3PfuAt2UxYiMn\/nJUqxVKTUcMd7WKLcxiHOyxrIO2DH7AV3PdqA91njGUmxxvsYEJJcwBWgXFSAWhHmT\/zyMxCdsGlypn\/6wYvBs3EAzqLe0Q2kENx34jP6OsvyMknT9FL1ZLx2sxYMarFWrkmgXoUP+lJX2fMv1EiFtCndFQEr0A7k6J74RbRq4UTfVVccx16GtWcD\/bRz8M3CcWWOGZOfjz0uOzV5LnxvZV0sSSzd5Z5ySI7PG+TO7yEXXVs\/AGnFK4aal+7UgjmiahRdM9rIQTqq8\/aKNJwD9KGZwki2X7G36ugfN\/zxRcan7ufef64gx63VNE9BnjKP+2WvM2FKWEsfJCM1oEs50Du7XeICGtkm1ZM6sdfpWkh5PtfbBgY7hK\/lsIGpW15Z3tGmOtddA\/QwjIJVwnxb00w8iftVqEmqlXPy6QjLlXdqwzXbeTI04UQmxLNiOzbRqVf3rFzzxRkDrbcyDe5IKfFfw1Yhf5fZ9Vzenw8Nn2G\/GLWS1w5hUGKvfzfBNsBuAYdIAo4XCduDW4wWNWH6fuUrYcbvnAXtO59UIRXFn3oC9os2i+ZjAes7XTHmlxgrcoWaVqKO0eC5RYlEYX4ZBuNfzcTOJYcHEJRJkepDF8naFb1Pg+IBCPmtc0rRi3RkwAlEah4KUNN8XI1ID8esBSIBp1Lg0XqYdf2g9M3a3qYNp8q4xeiCxA7Kt7iptV1n4mOL9z33UCfIVVcM0C7rRyCTQDgTgKKbLDExTLzgsHSk56THle+gB\/LwmcQAaPlGWCKewSDx\/EZlpsYjHmhv25qtkWsWHkf0\/9WE2vN63muTReokWAc+hgrq4HDR9anPZcv8QgVLj5VxCr\/4KYOJIZO5h6Iig1MuBd9L4Aw63ZbQkBllPRznKrbp2xgJq7eANbfOuerPfgnWmt\/p8SAahSZ0+92F2w9iG+UPGmmXHzvN1ikwvoZSTFsWkkfesGdrsL9vV2s2JNFsqGB+FKtYEJTpjphjxkQjwK4SNPvq7Cj1pzkBpvct25H9W9hDrrwIMSJ01x1qja2jPiCBqmie4ABRf5uJvBk5Ztkr0clf\/qf+XumNX2EZ9SrKVDyKbhVvZlcZ2h6KyXOwfj7z93WLNwqt6BJnnC6QtyCH8kd9k5ReabYNNjAti1WllNkFkmKx2BICVifAfxzKxtwWmvyuEse+hk2APzaUZIymzqQ9JUpQI2d+X8Y88Y8womLVKr3nxEpCqSWN9GF1u5uCeWegBI6Gt9KUOIn77fbW8BkZryWb9PX+Cbg2RQw+8WGHLwpyiKOVSgCbF5KI303vV290sBzGk8Vtf7kZ9P2eXd0JsRPcs3LARGLTyNlxF6KdbtOnWpXtMdbAwxELUv818boNjMrFcsKG3X2aL0J+UWOC5YrzaywM29bXw1aKFyeOgm1pd37zoraLojdXNI9pYLDbIj\/j8FONkypjCsA+9hMCFiPT6uDaWgdGSq\/CHRR6uuofB+0p\/4fG3j\/w0nV2x36LmgwzDQaiGqcHsDPirftxsMIKZbXJtXUy7BEWXAljtdTBlDeL3N\/U5e1jgJDAgxN0SHQbIjiZ6tCPeYfpTuVdmUcMaEVmCBbyvgvDXNQtOhryXVxHTj98GWZLHFLPdgCagWtHI3f78DdTZJh9HsCpT5E3A5fKHwy+fQxHdNbhrC7N12BbhXdLKEIeDBm42Y5\/w8DHeOLm4f2ZVNnBxtf0WH\/wVomIfM\/HkjcNrofcJPdoNI\/6gXfsfBt5yApJEDl5Y94LK7Sf\/AP8TNEyiMfKlchzDUUQNHRB2K1yKYgXkSN5ziW0WhGhyZ48bNxqdeRvhlY1cJU6w+oToCpe0S026KvsEv4eRT38+zg69aQReC6TEGLVqsvTlsyQ7Bt62XxJTptz32Bx\/9\/uKBo43M3x1azh\/wWRW\/wWQNjhSmKjUVUzPYHkaqD78p5aYkX\/MHOqrHwzMGe\/5qRYs14r\/SnBh7wkHbyJ28t554384OqPoh2JQ0vMWbSiPxMQvasUamlKnYx92wXOLCWardOJaXtmHoCu5I4\/ZgOu4RRbdREEGvntoXSYOTT3ygyyHuB7pV8cu646HK\/OnL411kxA\/OGm+W+8RoVVFkyzHUbtmqFs8jYI98ByCCs6qxQQLF9XR94l53nBTb5qNjEKkw7cdVlWd63A8PYH3N6VmBBxuzmmwwZpMIvi1Eq25kTAnykZ76TeQMRZfhfDUiHviEIrjyX5CBAvKKl0\/n65rTuS0DM3KjUwSSh4N5QUevH6+ZIrZHPKU6Kw1LfHh9DJLNfV6992EkRUaAL7g5QjtZjUHNDkF6l9M8p8brXPzSVQeFoSA1CKVZ+h09j6QNX\/vzNYyePCdMI8+P0C0x9pZ1hr63yY9BIpK1Kup1mWcNu6N7tdCJEjs04nBcM62u3nCFVmqaJUNVogIbqOXmjEH4HF1hUg82tTbVGvmNKbIPxPP+lTPBHswojnyUhOyGfb5QNU7JWcD72PctBcjPdSBwZwV7B23Zmv+C5B0INAOfoN0RgRoFiXjY3hmlpB7dZEcdtyq65MUEBRzsDqiZF2JQ2\/c2bHs4+RlGtYdV8SR0pjUpcQPPnsLSZMFZWVuWdCNzFMWWG2aSUQgFrXgV9CTOoQdHwyCXk01HL5eKfkYOIQ9WSjTGyfD8qhTqwcObjZtprG4RDuHnqiy0FWtpGtIQmYY2RvsAdlsnEwMRWzjn8T\/Kll\/XKOWkjTxhGPAuLzEPR4Rj87\/RDT0nvfSepMtBLGdHDEwFzyJVYapgAKNMVX6AL4TH7u\/6DIIbYrOZvwmpBmhHHrZOzpdTUfj1lanRAZyc0w3y2ivvLLg4ombkygO7uc1z1ZiwS5Pe26ZL4El49MamwaBWKZuO4PEsjdUWqxB6b3bLr8gKx3xShzEcrWHg5hUEUXqWXfRoOVCpNZB0AYgqp1I1TERV179qVMkAfedEJREsP5wWJBoag7wlDXTIR655i9LqN7aPW0jjVXpafUHwFY6VY2AFOjRPKrrx0REV9JHE2e+DkDuG2lGGXjqSIxTByBHt2DzX0epL6duR3LKdyVI5457+YIJNnbA5cFUx\/g1FuzaE\/YUie67QJlqSiCkkOUjqF+cA5","iv":"5437f2677bcff0089fdb14d638fd0a9f","s":"2d14949e383909a1"}