Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder Seismic shifts in how women and men define beauty and products’ role
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder 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","iv":"a9a4fcc8e35ac96b7ad824d4dbea236c","s":"03284905bdbbaa8e"}