Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder Seismic shifts in how women and men define beauty and products’ role
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder 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","iv":"3278eeff8ef8f6287d719d522bdbb812","s":"bd1e68fe9b70253a"}