Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder Seismic shifts in how women and men define beauty and products’ role
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder 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","iv":"7e33a232c61fcf240c1eaac745bf7bc3","s":"5d070e13bf388b01"}