Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder
Seismic shifts in how women and men define beauty and products’ role
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"93dcb011773d7f52e1134c406cec9e94","s":"70dd295dc7db6f73"}