Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder Seismic shifts in how women and men define beauty and products’ role
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder 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","iv":"0f9628e692cf5051f1f409d5ec98a296","s":"67d9d3bcbf904ccc"}