Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder
Seismic shifts in how women and men define beauty and products’ role
Posted By a Luxury Daily columnist On In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"314905bcb3749a5b96a4f3303295c7b0","s":"351c0f1c2fc734c9"}