Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder Seismic shifts in how women and men define beauty and products’ role
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder 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","iv":"d83e2d7469576172fd85eca80b5ba908","s":"a13c4bc39d73dbe9"}