Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder Seismic shifts in how women and men define beauty and products’ role
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder 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","iv":"ad89d631e4d03a5367612354fe134125","s":"2b208004a7e9a1e1"}