Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder Seismic shifts in how women and men define beauty and products’ role
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder 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","iv":"f7bb687ec2667895740775a6e413adde","s":"e803eca0b0cfbc69"}