Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder Seismic shifts in how women and men define beauty and products’ role
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder 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tKPm3n8\/5MkhsnqUy8F5umAZmjrMjf0bgfhwT1Vqd4XAH+A8Yj+esnH\/4R5ENHz0GftMlKGA19ZvZkDSjtpMp3k0\/fjuNyQo0qoOQxXDBoVL0tB2IDkFun7jffE+6woVEmwHeKr7hJ6rn3ku27W8jUQ82OtYAPoHECwbeAOHGHw\/t7aqEbDncnjVtXTLSiD9sxohWGfXe\/AMbGs3QJ8JNMlAfCqZEhqW342S9DaC6y0PkpKojN5dP8ZgIAB5j3QEuvckf1COopT+864QcCiRIl0EmYB+1WjhhHNWeRwb4EGQmZ\/QwgmC8qcLTBQ5YxrmaKE8n3bNYwtzl5wwLOUeUCjfjTvbQdNyGPphOAOEGsPRoh6hq\/hl8UXy1Du9p+wa\/KeTWkeeO\/TpI1qGH0KuHgu3V+HZ4Ue65ZYZBPvl6MYk4OXHKkVsZ4\/crxMNnHzgdeDPS715GpgGS+KHJ0SBV5L7SNs96PMkuoWcubuilDHLBULRei+BFUENb\/vKl+h8Wy0kNNcTLeh9yc02oUDStnw1uIANHmXo+wQKzmklVZDFhwBwSsMJjc26PGDMVQWc37DwmYeSJUOf\/cdqtJ5secc5pzaPkQ2w56E+gQ6iTJ0nnHejwAl+FSW93cdahMD\/LCCWLVMbPA4cMMBD06mrK8RkMTPpyKZV31tElqbXRvUiEiOiWaJIS+XPN8UraPby+XYyebjUkoJ\/UqWtdVtGi5t2B8dlP88vIn7EFHImG+9ubcHXhPtFVmjtqSiyPN7D+gmxFeee\/6ldEUfkEZEHw76XvBCLeQkkqrjdS1DYE8OGPE3NFH81cVcPoOoLkF6AqB6XEtfx0POWyNDAJFI5WYmwGwAln9Fvl9BZLK3qjcg5Y\/yUMopnPDX0IuJwY04HBMseQfShrboABwdPubW+Cq5yVQOJO\/JlaNf0evD6dLfL2BWrE\/VjuMHNDQcro8y0Wb1lY3m0vKXFLNlbcoCzi9lvX583GyFB\/qve2+bhxv0\/VEmHe\/h1i5eY6kg4eMgQY01PD8brYuuqQxuzB5WQL00pLUS66J2nRWgJfZF2Y8hlA5KmBhnt15F+l9SRXWu1zmF0AVy1T9jjAw5gftKaMRtNPWuvri9HgDvaZlPvlfznlC6aw2sk4TozeJJzPYyrRuqqGOWiiCN5x+Ui79SwqZlX+RVxCQN85K9tpzRwEXQHvS29JtQGF8bOsSYMno1ygt6cx\/ze67gNMQ9xkL5oyj1Mc+1C66WxgbkWV0fxJvS0he2Z+Kt4Aqj9DXULJpphNxd1hfL0g+70DiIRr7i1L6EaLhZ+sqi740CmLAu\/XpWABKT7N0bIwxrZ8WlnEw7GSBpTwez93QcbH\/BLU\/oImnhOH7PsH2JhwxWhm5jL+cxU\/84GeZDkTdIh\/7jklb2ghsBVOR9JHzVrViUd8Gf6i2tFYxCEb8IBcWA9o\/hSMwV6PtvAAg3rkBrRWA\/uu9wNmNgZwcDOZzrApEObNpWpc9k9Vi5BEkHnrj8hLEcUA+OA4UM4TRwVbTrQjtUCCZj1J3cffhew3rgGwLlUg3MNdfQeeOubU6SXvyfG9fmb4SgfEmEqI29rn4\/gzmvs\/Y\/l2XiRORJgs7VgeRwyjv9aZnXItSANGXZP+2IS0yS3ZTkWqiDQZ9+DsDYaHr5mz9bnZ2Wwc7SlfUwT61tTFzCRTA9vsazpOP79rX8tocztqf4pOUjFVDm+5D7KsRzxgtYRQfMUvFyuf0VL42xdUFTwzAGeGH9R3EfbhccIGuAd22ppBb9WSXVKp1ra7Y7aehVqdo4WM9f2QeT8oYQNeEbyyggmphbZRJanKOvXCmEjJbywFCA0OaGBZsUH\/8hYNsW8bxdnSXZU638vOd0XN0KuqQuojr3f5x8QfWPF2HeYCRtq5CddvIt1Lf8QZ3VTL1gLaymkFnNfbxSL+NtUrd4Q5j+LLr+9q\/yKDPeCAt+SWNFp0GXfUGuIkD\/wxKPB218Ecf5PB493VIM3t9f+4Zb+ZSaVGWYIG9Vp5FV4VVyGFEhuezYhuXBWDQobugAwAXrXSTFKTJlUg0XOcUZBMHfbi22\/IYOkjvU+amqlWQNog2oTD6ow3G5teZ+zWpED18PX8D\/mm2im3cbjuVugqsn8ZuMVCVwoeyiWeaoiOIjJubI3zUKfocny8\/p2rhc2YkqQxAwyHlhcNy0Yqkq+rj0l+sm+729frOw5r42PYGMOqldb+rluKAb2J07BwNhxVstuh352\/pz9IpeV8t0DANEjf9Zno28u\/wyIycSb7q\/h0o\/yfTMeccWQCE9Sp+lIrWIzqF8xKLVBPz5cuKg3HnGV1wo2ICtS5ydf4DMWKavD5MwNx8XlSfVBjEYtIXf3DBRmw5D+8rAp1GifWT6Gqc9OEpvT\/AENFCIzZf+VaWPbBr3O3Vp1Qz30GZxPXUwxqeCMMdVP145Dl8DV51OBfMUBz1zpuHKpEYbpeLhaO8iRDi9AsFnKzK1GmvQp9GqZCUlazC1R11rLUDbsBMGFiIdII9Xyooz0YbgE16ew+BDpErWmnxM1mfbwJeQsSqqMVxH4kYNxObvGy+L\/FvtTcW4tQDd9BFYE4f7am5BOt3RotzCRtxyUoyfT\/8dXILCaAtDgJ+6cUfVHWpqBstS\/arRyyWpeY9tkTjN8wR4JOsXzhG0DOzhiUB2yP3\/64A2w2RhWQDm+3iITg66zxNWUvweEKkmfLwQPIIwF8Svam+Lwq9uljIMKlxx1myZlUykm\/mjTs7P1SmKkcw5Gl2lmrY9GsKr9s4Si3cuOcibVwbYSg+KyhGyAC5R0lJP+V4IJ8E5LMG56lu0ELrUZF0X4vwMweMZTkYytw5ClzpPxtd8SrFrsQjlQZMPGqdSsfsF31OqXBoVPG57GWnpmcApxebmWBr\/aQ6nwWSSC5RHKIHHQIA5Qfx1us04flbp0Js\/m9t5XZnHWj9QESWwHC1V3O\/FWxuxUwNHsY0I9IEpOR8vnXJ+zwV5ZKvyaInZtw6ILMre4cU6DPhbveOpu\/UMQdSEcVMYC7yfZeKcRcep7zI8XPffqYv7CJMop1DwVhtqBgIHkNzrI224ZWWMTfQeJfFHHx2wdMxXTC\/BkAJaV+\/L\/L1wpD10YiUnxERuRbw8olqBZKxd3qccU8s8JxHuI9MfWrA\/s+5+HmM+cBKv29t2LOqsiHoTBV3pMyv5MSxWwyQZbRAniC8xA2rzjXLGunSgJyHkadgO8jBM0PFbp8QsFbc1pOEQPLwWSEu1UWgByhJAofYGsZgM4yVwHuo4vx9JMdfT9eOXlx1tOdh8K\/zcI9hyZcJa+2zfzAVkroDNflnP\/+eCvIcN40uion7NaAO4bqoyrqtjK7PfixVRv\/EHYgETSMTGbkdofy2QrBuMN2hvg7dTH9hDz+sQ\/RUh6ZrmKU+VJvMLNCPPucFEYueqkFXjp5sKIlFQJi1y12JgVumwe1Edcn+JxJQa7Amf4\/kxpMTEwY+xlWTdIFmro2LZrUX0scWXJbY4cUK0J5G0gVYs4PQP1F3zHlPCfTeEHbWSvHC5H7Wbv43FQIOfVOgnxOS1W+aNSaBNLMCmrzaV\/MPeQ1u06O9RRzL5VO8NNVb3wD3ee2avH4\/LRhZr0K3lmcp2tb9qJP602W+IN0EXasiqX0zGd+\/9F3a6rs\/d77V3pxmBtxLvU+gpMuzC9y9jWt5JfiyPZwyHA9dFp51kNCr\/Un5hS\/Cg4W5mYniVZvS7GTzsJyUw6Z0uP7F8srLd3q185NwfCJa+AtYyYQb+Zr4nNLyl6F0PwdJJT+nQMznxyJ3XUPvw8OUmnPe3GDKOfKQjzEgeciizU5RimZ+t8jRUG\/CLtUknOCWWdiZsevDkLYq4rOxjMsxCeY\/Mz+tur5jBakc0maK8epk\/yJY+fzytplhPeIVy5nMl+SDa1AcIm8u17uHAmClE4SbVIEZSf5DaWG1SPf\/o7JO2ZC0nImaNRpPJZSXBK0MFO1bc+oiSTjwUoPvYvkgJ+KAFKuLLFQbA0OsfLgtpsnTCQzxuQOtdbHc6NNF+tVV9gez9Jrw\/KEE4VJ\/+67mFHcmLTy2GXkVmeHIG4+4Ch8qpO+b6lVKchED7Gl3\/dQX\/U86Q3ua+acYL9gu+I7RWuCCeFt0VuHxxTPoJh4VwssekNu6KZoVNePvCtuoccXy3HaF\/\/B5e\/HR7NoKQ\/uKuQiPlQnDzmQgrnoOBs7kIffzi38sRhPCf7k2lZLkJCIpgEXZzqEMT52bM5Iz0ecJ9FG+q6\/\/9HQ5axYu8Hu1V7JRCzaOOLyyzRGyyHMtSDHu+tKnTraOUHmaPUGTV86+QzapTasONks\/fK03M+EDcr0FxVlg3D1HuUKtT1WlqipiFrGbF5eA86hRkkNLa3pbkGXblW3Ra6ruSOcyU8cr4mMPvAIE+a0+IxEx8GKCGLAfIjS9ngWxINfjHHQ5UQQtvYHkDKDniEae5qH1nid46AnMDLkWhjSQqOFwXmpTN6PP7tAlBflSxUWBwTYqrYRnefmxio\/Dg6TUl7DSs3lbvfK5YrF2tPkCCf8vKgrnO5ROOmbaTx8sC5k+bipP7Z1ROZasE5MPQe7vE9GBlVT1Knq5FxE4Veeic3ljwRAsMVa9izt62MpZhKPmqmnYCiDetvUcc03+aOywIjPw1ZFv2oDNAZDkhLJ2UZD2z7syEQiiz47HzcDFajZDgL5DWJzan\/f7h7Tt7F5hQ90yoc9U7T\/naU7aSW3ItMJkqEJtKTYoU60yj4dUkeJdUObpnukBaEkXjKkD0SUqBuQ4oPTPkXiI5cIk2ULqBouLdHZFdCJ9Qhntg3QPd\/d3\/MVkTmih2AntCFA9rjvqAzuQzkANa3qv1eDltWTgQRaBAoe83TRg7QeHr6oNBYizD1rfb846hppPxinJXJBquBatZ2n46Zp+VDRgIYO1PKm4AYVaIezSh9RigimCpHHI24KFJHccaYn5H6heGcFZOovNgWIlQKBrFpJBHj3nvxlL7hef+idyIysJq3oSCttj0jfHTGklJCptaz\/q+6HCQRZzjvI0QuqzNtX5AqhUbjUeDs01FlrHNb2WBqfKOJVNLY++rm+1FxKFFKZx2XpBFoY3rUl9AG0IH2AVZXnVFvojaNclPE30iBUVZkAhdhlEnPtJUKgSa1b0gWq6uxI9xZCuvonk1PGjZNrwHMh\/0ukplAx+\/nT+Xo9pY0Zuh7fvNqrGkCWk\/h7p9yb+uKNnxBVOzr9I3jyLD0WbmcdSeH8khrMHnq8pmvBxHMpJRugZvgEs7034kTrP5wWz3d9fp2KvhnN6gWSCIdos3g7yYbTXj9PcMz+Z\/5krZVOnli3HXxW61kpFIfFW6qDwi+rU9ueIlVtOAxN+x83UPG\/HJ23ZTulKf\/t8obInKr2tbHnWMv\/Z+KlOpHEWD0hJDmHCY6iMPL1YCcEAAW3LdyDzhNaE7P1hcMruTJfnOWG6hvNA437x9Z1oYNx0ZMZpcC7gfU\/ufBxgGCZPl5brDHhrgoyqnTXVzghSYC6a0IWRFGoxD3MgQR2SaFQReN0LjqPP6UDCyzg9A1y32jC0phPVFYH\/DNK6PD1vYOJ7xX3jFGTrmXzYdLWIi5O9Plizd2jb0XrqlqClQ0tO8EjlY+Yrs\/fCZ0Pb0rMVbsKLtUu41RWKO8Y2QUerupfr9h+XovXXszoULgynSewrFi8coa8wGcdGaSm2vIIRoPGlKPwrV5ykVejlGdwNIVPvDQgAUNqIWlerrDrSjvt\/WidAOvEZm02S7OV053wunOdAmmtKaTUGbu77EwaXwldRvOv14Kg77\/xxc0bj4gAlBawfVPCtGvsvnlpKNJnanbjaWKmDaihmSFNl6KUDPjJARqWveqaYrD4T+Hl\/wgLvVgTtllpW6PfU2wYhZeV1TX\/7ltZ91FPlaE5Md0CPVjz0kAj0xoWy8PucoSZSHiy2mUeLW7Yk6kGeZVpONNJd4FISZhAhPLeHHoMcWI85yEXRzUCflurIKpYEcgUXm7DNrjzoIUSUpbW7tA6FUR8Z\/962YTjiPoeiAya5nR2+9LGCt\/mcJt2m6ySS4BE5jTnfYwn16VhS4yhSfSC53gfQQoUVMo0zEyiSui7sXM0Zt6Nj31zCqabp6sVjX9xd4TxHzd8z6VAyFnLChhgybnmFsyAOW6+uIsmXZmAlyLgXUYqwzKmozay\/ci2Trgv4BIDEmMupU9BdacYt370UPYxY700ctE5dgjI9iphDrwoRauER0gKoTyo\/XICTsAZW3E5urGZj6vP8QDUz8BPq5HFhcFxrzXwCT604hHBM9Td82GsNTJ1q4Gcx4bvawyD4kCOXI4jrkiAvODP6PuUuicNNBi0wTaf8lJ5H6ME4UgHr2kNHTcq+gfC3c3xIDMZnDOs9NdC557GOx7cLt8icB3XB5w\/vd6s0UjvhVFWMj2\/s0NzCXSP9Cg3thAGR27moH\/d5QsCrFCuV9CQLRCpTKsedDahwrn3amIGEvVkeSCcfEdebWEKOemkC6h\/KC+GXZ2\/gFAxydtBEwUTolOOB5ElmyvSoVs49n96f\/2uaF+dZYhi7UXDBytnyq5FyLNgtED9JeCyCM2+gbPZcDg7gq4QDjXpUYO5V8K8NYoqFPJ6htrvtS0wD0cS59UCNtctafcMdHUXDGOLmvqOEegz0n2KMcfIX9W+HXvXLoJ0w7OQoKvx3zvU\/0ZPj3nSYMNMoxVGZKYzWQoNC6OIx7UjB0kw9P9xFncG2JkaSu1TFSPblPimfQEBYejv3wNjNdjtedSx2U6FaxtCMGIlVDAQQXMGn7wMl2i9aet1tY4EOJuW7I0ctm2KhmRITDi2kDVnBrgPLEGyLOZfIT75UmGNBow9TjzNIiR820ex75FzDI+mDQBECqakOjcNsKtVAohA\/VIwOEqwHN0MErxlmAejhUK3kueyesAKA8\/lvYdvWMKsQz09LPdvZ5pkFjvGgs1lfhr\/aWtd71j32dfvXPqEdZtk4AZ33eRccFRhHfVBcMTgKF9ghNIOd6gnrraXAdqCJKpIcuXfTA7SzCs1nMOyVV0qzOnpmwT7w4S6P+jS\/\/DD0DcL1vor4GiePIZZIBowVZC1CrmUs9hCf8ka8XMuKGuEE3R94AEI9pTt17V0vS\/aQHERsOpPOh56Jh3KwZQ6xEgSMK0qYd7M1\/6Y5705d0cBd9lO9\/3ZuhzQjeQsNeQMOuJ1BXhPGCQxVVe26GLI59Lczs\/\/NFyyjPUJW7tRbXGXMBj0yPxwfl+PyQ78OKmcTARhirL+CQP9A9ZEIUT64lESksIuNu+d3Ugf01f4kTnYgHdJ7wkVT2tS57TnMfuSAJocGSH3IQ1PSFf6kMpfKhAMU4UmpQN81Clp1xpikaAeJaZPJ4RiSmypnDNO3xGCkAoIFIlg2ibGqW9M4j4u8Gaf3p4HjNTAv2U2yIyqjV0RPFxyhnfFKy5X8ZqffZdrfm1y33qKIt7nNfpyNwTWlgEF5hSDgtDjWlG00MoMDy\/2PF2lv\/nwQAVsnNgLAoWTBSM4zfizE3dyJpw8iWwhcNt+KblHVOdIwb\/Jh0MOu4qjmxr0VJncEgZIs2ATHfN37dYVma7OgRXnfAzo\/qbLFn7ce\/PggyU1LWMpx\/e0uYMxQVo6R615iN7MDlO8IPJDWlWK7Gd0jj+n\/BzXekXMny9j+o6tcJGts6+nTFvzJT3d0rnhiM8bvGTFX89hWyupoSNbto4j5k3M+CgZCQSe7JX\/oSKmom5RpgewlhacO7zk6lildVuqqVPFphbtilfLQKn\/lcxixX5XzJFyxkt3JPWEPK54NDu6LFt8PBa56zOlmBN1JNBt4MGV8MmILxtOj49oh\/CrmXdmVOb9R7aM6amuk9C499dRZAS4XGTgFmNBm659WlCq6xuoXRPNpwvY\/OrYPb226QLRHGK1IrnCNXgFXf5FjsJ5wTeGLInaBgZhfrv+zW+hdu8KPrKTXdzLlpcyv00nQXfNAAs9M4IGC9lAAbcqt0\/Lr2UuFB+bwpsHerB7389bSglbvUC5Q8PAXsE1gGfNpRICxhxHDeBgHCXixga0VTFQJIDkVvH0BDzeNyfSC+AOYH9g7YWC7hcvJ65nPIsl2qw3Dokq66PUdiqI6ZUu3Zx49YvF09POopQmfaX\/v39C\/zXyVuPZ7AhztrU9LSjxFTj1AuHny5RaPwujKPOnvy0ZPfxZWQTftqQIM642X2woOV04GkyazvVh3LmoFNsqliEQ4OP0b4UeH\/pW\/0RfPlQEaXKz6Dmt3t9NlK0pxSJpq1vI+PXxfJcFKJz8hWIGyRBTvvFja+b9X+\/PX2Tj+DeLGlBQU8R3tZt8HKPXQ9Ewe05OPok6qRU5itMEyiDV37CvKf9t3dyPwtncYCY29qGWXhoYRxVq7HRcA0+5mnKXgo74xw7WP7DXwn8Gbgv23L6PlNmbY1fMUBnNTvHh6V2xkK6m3QK9iHr9swOCuKOoRgoHE6CK8QHqP+gGBumyWkW9TuBg7RDM7YPIG2KasSmvxWwoCqgG4hKdK80jY\/9UNX\/\/tKDfV1\/zh0lGGVVxvSASJxSMcZeF0sCkFQGWUxoGQHfo+DJK32IoowR4Uf9HE58oqht968PUJrdqol+pLNWSL6+nKoYeW9rXAY0HG6gRI\/JBbuNorp3zaUWfJC6F8YXnJW+dOrFRhmLBwNGmNiLTrXGN85ba7Gt6H76UQlRO1Bfq+\/K+StC5QjBU3gahADvhN04ZXPpC\/\/Fu5Jy9UqEqwrRlzhkpP6noKyBabzwzF9KGd7UysQG5OsgXOCPTcc0m2+eqnC0UQabtUKauXME+LYhb1LRj7BLzm3rlQyRTd70WWg+drZmWSep076iGzmLtEH+Q0IA7Jz8FRuOgi9RSYw8djYVnGWAzRicV\/mEMgSKCp8MndddbzwGHFvZ1y4t7X00eMyM7CoyqTBymE0H75OHR94FHg854\/tEaigWToSBEUrTylji6in31Dw3gI3TzASFgeTxsyomV8DGe9CpVoRYXgX9ntqhzxWoZmnYduwb2W\/v1n4h9mi69eJ6NT4KuvhCQ3ThZy+\/XdZUwPlaqb4IyRteM0isog8KwTpVFmx6p8hJG+QALw9DlCIAMEbLRf4vapBeHxmJYdtfriGmFxNV\/PIJBXlWz\/7m0RHEe7YXU\/tKunXTjvxQDrVUkoAgz0jhVlnZdLzKqVLgzypyfqdbHhOVVQwnZrc0BRfMhjtVCNy2bmCuqEqyQ\/9Bhf1cWf8Db9pNe+kt4FP1nO\/lfR2aWonJNmEvG0vFVkkBapil2dxOUuHg0uAv4cF5mKVneVqLGvt\/PEVcZ7c7UmQ56wmriwxtpQlxpYgcX\/KxIFh5jgAsuH8UB07ZieujdU7zCy0+MRgPdj77g9EMiRKEcC5fxl3gESldsr8b2x\/bgBCiYqY1v2ceeh6DKLqIk6dFRb9t2tJR7ek0EpOH5pI6XlHLlvAlS9nGLmde9iZ\/\/uTccbIytWV\/IMESyPYCTY+i73RexGNcv4xSUk5IxbbTlEVCjbLFwv+aLik\/MmGhUORJfopPbvXCA5rOPbRs6BPahkKx0ITfpZZLLDp5l4vvb5Zsi8y4uUdBfPeBuxjmtx0rmb1aAyiufZGv5QXVDlXcP7I1GoC+xBBC+TgPglRkSwC56IAdNy6JJxdpQtgi0tFsey71TiH255cFA1VTp\/IsMTbyenmy88eOw4eL7dOMwEL6FqjzlBl00UueLgEqf+yoUFDODFV9tVP62e4MHLIpUabW08koPfm8rfNwn7Mi4cmKOL\/SMEwInWzxwBx2IvHkJ+ANx0x4IQeDQWyxDqSRHnhV9W\/2OUG2QGkDwKiiyjbo2Hsa98w+5hFnIRrmZWJjFe7jNoX4j59nh1WtshZOYha8zVz3As96wVxaG21fUKD+Q0CPssy9RNONUhoJuO0IKC22Nxl9FPSJsdnDjnSR59OWb3\/vkUdaO9yzBue8qMFWjik6hNKHGLSfHXYknqS\/8EQoJuhjKDrcjCm0dqapNkmCu3IClBVFaAozO8O4uVyEvWpxF9IIPpzNVcv3Z71xIYvYtgDT2421vHSUdG1YiFfLDSIdhUA\/gDlQkde0AquttonqCMbWAxBX\/MaPnb6K8w1VGWPkr+qYESG3m89BXM0gRvoODv9KdCcinWZb6Or5z5nyZZeu65qA6b5SbKhj3nYilPExP6ZsAKlW6\/NVP\/gmhT7urYnukOQ9CKKlTv9X4R0OD4Ehc9K++0AaoIqYOtT\/9zrUd\/a8ftmg0v15N7UkCJKW8efgnSbsGft+ySOjMah8GxtC29KRQi4eYOsTQXZg8o7NdqfYNLPBCZALLWxWi\/dPjAHc7dGbmYwFyCQflnRkAgkVK\/p40nSg8Jil19c0e1oT1g8il39zIk75AlEiBtvOXE2RCAKX8ne\/GKXWzQsfaC7a0pEKhl0kudWFrhY9WDagJuLZQQsUKB32EwU+FfJlxbfj\/H5XVngEKQdHGuZSEDMu47W54GJOGT2uxmA0DEexhqvHU4hiQMe\/v8bFCc2rNHVuzR1we9C7PT8UsQlYc7iaTp1B9UaBg6bpSxQYiJquOebtfX\/1h6KKMJB72nezRK7s7zTThbaHS6fOPcD3qLqr74\/zdrqDwDCVudR1RL9ngL6tvTMrcwP83HSB8MoMOsn3M3tATAMcmKjuW9BGy\/DKwWZfJSdgHUVW8Mls+Mgj8oLmA4\/HJZaDuEYY0xuzc11SwRQeEk61uPkQuWlKWaWux58zWkq+eYDwmkyvF4PJImRrz6GlXrpt80erW0GvmPCBNgZJfgDcklVwdJvwwhgNkVEqhK7QjQKNqOCdiG9VuNk5BlM1Ss8WLA3X3lGBN+\/WzKJDwupFxBmASR7phnY9lSanL4kABqMUegxn0z4p\/sicmbUSaAmujFgESUa9fxPbi09qyGW0uxtB1CrXKTLhgmuqEJUEWfaey3Aerq+Ft9l4JI+jw+T3JVgcc5tP725TiiHNyKLp0P+lupmxyJvtguyz0F0J3Ab6lS93MFgbnyPuGJIQ\/9\/fJNG+z3Q2IwSfpUEeblWEPBUh+6ou+hc2X1dMwEiVXwXuNmMQo\/UGQuhgZlLc2uWpo4YjjJ4w7Wb+59J9dsRIqfjEIAEH9eqQa24b5URBLLtHghaZTXxU2A6DPqRHhq\/4cf47JehUtyXsuyBNlnVWK4uEiOIDVVoMyzkhT3jF5IJlgFSRDwpzVGcmxAVqW8CxVsygKcHrTHz6fOOdZMXfwjWrfRs+Ihhx10uDezGR6+qi99QC5hrIFSMTs6iGbqhwfdmC24SOFZKU5F2viZBDlCLGDp2ldfv\/0lTECkdnbLvj3jNjSDhZxx\/YT8+G5M+GCMu4iFjNAtGRkqaV3E\/cPiAll9LNKfc4iVQTwlf46xUJbsNtn\/Y9bfFeobKh7KIZOs3e9EgnxqWP\/fZrd5mR33o6yYKcR4IqiH7xaDtnSl+hEwotM8x57AhmwHMSJhtV7ktX2ZRbQIbz5AkknOQvtuiCyAX1nYevrCmNJGZZiuDVFwLLUoUtGmH\/kAG5w+dQqJwg9UC741Pp\/PMqGE\/RHRVWAkqRaKCjUn6htrJfVxsLL0lt5r4ysyXLjCbcSLWwgEJoPxWnq5gjw3l8uKgkU\/pHXB2c+911qW2R+4nFDhykDcRZafpL2sJzEv6v0DyHAJqXWrG2KBEdG+YdAmwiI3NueAG5GdsjQeBVFVOijcz\/\/qi0svAB\/K\/CFgWeVkRt5DBdJahoGhv5Sb6DtIkYGIU2zJJ0s5w+ymp6SF+DRL0Y0sSZc3rKD7XX6mr95S6WiM7ElVXcuR11Or8OD6Tu+4itQwb+iH3JZvLIEKVnGXF\/RDPuUhEMDKMwHS3xbGXudTB6L4Ale6q4LJHatusgfOLoU96X3TDWVOu2d2EVFSNpSxeUgs02Cw4mu6bSU\/JBz2pt1SP6tqsB06sLX6CBJno2wuW8DwEJs0dKmzIcEJMNIjqY\/nx\/QL90zB7Hnrftig6\/RKMyWRm6t3apken\/vcBTABG8Ijvbh4\/eoKpqDep7FmcYI5pLot2xWlnUNDF5y\/JajfPdlqNCCJ3HYY744UAIxh580GKrY0hmgU2zMH6jbcXyD8FFq8sU79oof5jjkSsUB+3ay7hZTA40SoEjtaOmuPmOYDusCFH2SKhdQN26MvsndTXm00vgR22shbmBNV6hG3gpTQm7WqG7Pvwmxhax3zxin8aYQN3Q8odf7avbQyCkuLId8lMAUEbChcY23nsaJtl7I0VyLDjgcnVN4J4GnihZUpUqirk12qLwwY3zqDx4V1kYXLJqi5c6W5zASeoyvzXvanlNYwG5yI0L\/BuhIpM+dIAk3g1Llam+Vdy1KAmp3orPyrGU33miHfwfRoo\/VWbTnUYou0NbPR+tSo0b7+nb20Mun36yq5ewAs6qQaEgtsAkl4WbTws+DIp6bfm+i5WR+RWxeY+eMQ5tpilzpORdVqm\/XaFaSGxg82CYLOlweuEDuu663fdg2ze2YYANvynKyQvQgzpuRaDl5+FUwpgTh96Rfpl2OFIBwiYgjj\/1aL8AYidT2MxCTctvfRNtxdPEupeMiP8IFFltHfR6YlcJCjrYymLQ\/j3C8Tk+cL3da\/UD9TlWtegOF8vTTnAe4y7c6uTeH8joQUKb2miG\/qnPe6qdLxcBMOBK+gVUFyRjsYdKcuN38BMwQR2KqC","iv":"0b7b6320793277e7698562e55a385dfe","s":"6ea989a9992f0547"}