Retail
July 10, 2024
The retailer's social media-backed activation enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges
By Emily Iris Degn for Luxury Daily News Service
British department store Selfridges is getting ready for one of the biggest global competitions of the year.
{"ct":"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","iv":"3ccf8533f3770c5b60ff33784ace95a2","s":"9d1bf15050f5df31"}
Share your thoughts. Click here