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Selfridges promotes new experiential retail initiative, ‘Obsessions’

The “biannual celebration of the season’s most irresistible ideas and objects” features window displays, product edits, in-store events and influencer collaborations. Image credit: Selfridges The “biannual celebration of the season’s most irresistible ideas and objects” features window displays, product edits, in-store events and influencer collaborations. Image credit: Selfridges

 

British department store chain Selfridges is experimenting with a novel retail concept.