- Luxury Daily - https://www.luxurydaily.com -

Sephora exec: Beacons need more time to evolve

Sephora is testing beacons Sephora is testing beacons

 

RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 Oct. 14 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.