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Sephora, Four Seasons, Dior and Chanel lead in luxury CX: Brandwatch

Beauty retailer Sephora uses color-coded baskets to identify which customers would like help from staff on the floor. Image credit: Sephora Beauty retailer Sephora uses color-coded baskets to identify which customers would like help from staff on the floor. Image credit: Sephora and Brandwatch

 

Sephora, Four Seasons Hotels and Resorts, Dior and Chanel were the four luxury marketers that made the cut as the top brands for customer experience, according to a new report from Brandwatch Consumer Research.