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Sephora teams up with TikTok to boost founder-led beauty brands

Sephora's tagline and motto, updated in 2019, "We Belong to Something Beautiful" sums up the brand's mission of inclusion and diversity. Image credit: Sephora Sephora's tagline and motto, updated in 2019, "We Belong to Something Beautiful" sums up the brand's mission of inclusion and diversity. Image credit: Sephora

 

LVMH-owned beauty retailer Sephora is giving emerging beauty entrepreneurs an even larger platform.