Sephora’s personalization tactics surpass other retailers’
Posted ByBrielle JaekelOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"b253f5eaab12e6cb9b549aee6f0859fb","s":"59e39075a9ed77ec"}
