Sephora’s personalization tactics surpass other retailers’
Posted ByBrielle JaekelOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"16554f3df7e6fb89bfbe5a4b68357926","s":"827e09454d260316"}
