Sephora’s personalization tactics surpass other retailers’
Posted ByBrielle JaekelOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"67ec12ce29910a11cd28eb6cadd72c85","s":"a5ac37e3e622ee24"}