Sephora’s personalization tactics surpass other retailers’
Posted ByBrielle JaekelOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"cc7ee2cf6a508f657e76e0addfb1cb08","s":"d6267b6dc9550d48"}
