Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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JgAQCj72evFaek+dXeknOcgwm79db7gZNbwjVsN3vr6J6kkplepOSiKzsOy8iS5ArfT7wnpC4j\/z0lgp9x8pYFcOdGASpZ7LbTmL07p9xn\/aaZpVp0w5DQZ8qOX5Y1+o8XPL8kPwC6ykvWVMzc4EfQZzsfffgTDLWofHzaI0nyCsu8LyXVo0b8PwYTXSWoMMs3G\/PDB5Tu5xV5tpqOCfWoP6Y9hyugGBvTGcgz+GPtoJOxQKXPj2bEtlL6nKQkpACDZqbTEDqp6dMRtIqKPnmUGFrH3j6S\/oaNdX5JOaoXdGWvaneeOM86yz1\/zRRNzbpgthWMCHLgaKLXcJtmr8SBjKoX8Wk3JoWXtsfYGKap9o7ura+9vD7RycvLHUgEbIGGGrN4gEHJfM52vsCMu56Q0p75Hh7KUQ7ZzEPQlu+emKQw\/8FhuZw6BepdFfZPFp7kfZtGBAYo0oA4WLUkGCoqfpGvafHRt2QzvfUgIXvDm4xrIYAH8dg6vAJgPWoJkYI4tvb13uTQPXuYtravLScNopIwD0bCaJzFvXlsEXtH7MVJAEqJKqxEGg84+H96R7rJsvprYTbpF0MY5MvJGMQlwy0L2a+SyIfoL3Mvd7QvAB2LrLtAmAwxeA+z4jzd2D0h3ExO9PSoVnjFIfe5AC+hBuf5e6G5NPntetqb4lIHBX0eOj8bA+34TcZsQMxkeuddObsEIoRXvOs6j9WBvoYz\/Czgw84SBYP8IBr\/XIbVFgt9ATxHl7CPhZj4oLpsyn8SAUOe7hU2ROBC2WTGamhMh2pDTKZLoGulyP6sW9trCniqk5EWBQg5iuVuWkw4Syf1uTnGA\/12vElUBFjJJLbhV\/MQiguPGM6EST5\/R0psTp4FglhNmNf1wthPETKr5mVq1KhidajIAVW9wSQNHX7Jnmj54st2renNhCtHXJQUtQTeRGUDBZGcguAI5XiuTK3tIXqCfY66ZbCB6608iOzk6CoA+KqjULsJCCZ0SveKgMKh4AFESE\/vovWZFT1fMntwYZ013QXPg4zhBDLTI7bkMiI4vf4d8W3he8E9viay0L0MUNkEN9vJ3gMMMPLqvRvmhhWjfMwZ2s\/wWo4cgghE4\/ugIWUaAnMcx4eG0UqnJN6I9HKrm\/RZkPMXJi98wzSZpKmrJ5upZjRWFsxuvaFIRLVaIao4pCU7iDbNweXxX+qqkTNRJfFE8FMowDksDy131khbPV6FFBx8EYAnXhpAJfq8a4OOCboAxPXHDprlB\/s5zNxkLKacRsCy5g6y2p93HUWsSwLN0ktwAZw3K4j70Gz\/QZjS7aNE2M1OBek+iOZvwFryvOKrmViXmsYUBDS\/LM79s6ilOiAYq2wk91zwkgdJqoWJcw\/J6JDjQ84AQVnlJVCi+Bl+BKdjptkqijn4SMEvO6Hqs1lxkYOylO8Xipu0g0Pg3AJ74Rvr9Piyl+vS0knOk6k+Msjk+9IhkQFu90iTO0XzHINSlA2YYGBvfXHdRO9JWaY4AWSmMoXF4VIavPjeOgC\/cBzT3Amw5q9ZYCKhMTLDCi+Ro+AjINwA2Gs0xTcs1Wa4Op1\/hFusv1hvm2xam6wnwBfFCJjCBX0n21vWE7CJXasdaKzBGQaxKX8QA2ATFiiTQiO00nFGqq1GVaSxbKWRcd2T3b3h8x2bIamSONeoBNMIdNiw0QhRws3MbfLxMm3e926\/HGK8D4TFd2l368d2+qeD3xirf8MYpJOidV6NGbRlaQJDOrPeNgQvjkIWuFCbEmC\/XexwKKpISMjlFFArQw1ufPKr4hQNokaTvcjbEBahL6KWFVkyBab+d1XORCB15ft8cwwM08OtNR3thtGew+oPEDeCpqWe5gTf+NFJjmtLWcUfJc\/O8nwk0714c\/hNxiezqz4+MhIdjU6eqzYLJKtGrpaieVVGKBs6hfSt5HrfYmzaH5th6olYAQiisoooJD0PuoQIhOOOvhznh5fUNV37xk\/FGkgoFjqTZcd\/uH4wkOdIw0yNvCwVnckVffoRbNGSa3qqCLzGkevnTFheB19Zq+WUI\/X\/1WQbPm4x4I3Pn7bH8FROV4VlbB2hKGheOokaDM4YwqJCEjt7QKYQ4DIYMccp7a47382bXiWVxCgQcka2GG05KwvBbMgvZ5NrZsK4tEQhEZHK6UcG7WXj2roQKkcwzpxQOlfcucnVv2K5cux78LjlviXFAFPa0dsEl7WkMb3jC8wWQJqfpO+7FIBDVzL2d1xsARLG1OKTbLhTAAk4HX3Vjr+A88JI72CtyX2ir302BBvbLzLSedFRPxfrIZNOwXsSP2IIMbApHH7mlKTHFjeTZ51X55oBqvSRVKnZYBo1WMr4MRfoE9oUMRul4xQ9FAzVOF\/lJBUbA9VHxRLicnRMnlgI69a21MKd+rbrPSplE6I1a\/bBCiU4Y03rh3JcAiuWeo8qoDUG9hxvmkHRoq4GTMh8bDtxSCtZQEErPQ2YrfbMDBqa7p82AS4FK42vdtpGQkuYW0O9i\/hpjiaG\/FmW8Kcy7YEb1ZS\/v0MUY+LXcC2UMYjaYYXFAK+WnoYOZl9NN4gl5YINJDnNenPbmyI+8X9dcAJ3QCkDQyZUaY8tKfq9Cj4p99YZ9WymGl5RvVMNvLFcKsi+JORl28VYoSY0rRca8hLrU2aw+gGqMSobcrOd+tT9JDqbpZGzKAmQjMD6YGpWrYOxF2KULMZOghcyYt3QaM0SyI0kT2a1FdUv+FSpBl90TrfUc1t7KKOFBQeOCkjEheqKS1yPU+FDG4WmWSXxgBlIKME3KNq74TbpketxrCwCKx79snl8NiTma3txxoG7fRlJRhiWZFc77\/MVMR9ELfzXNBle46N4g4BTjn3XACSLjMzEL295CadY8iL3CEckoBRpvM2xkwqDvRqKOeKshDZmlJ7OaVeUBQIxo40errklF0Ieflw4Zj77i4YEAfs0uSoYzp7DjKp2fduO\/W6knWhwKK9crgpIdniA87\/KobWJdYxVfwd8n\/me4Oo+jSceX5b9Iu0S6YS8kcyeBIR+qWdDxCG\/FcH8+0k2ntxMCOSeu06PqaAla8P4v3RttQ9G7V7C6rYqD1vgkpRqGkFbqzIjo4TiZi6\/1D4q17D38U5KS0eh9TxSE+jUfQkz7bf1+VrtqQljbRVN0ESOqgZm3DeWc\/Vbb0\/L2oB\/a0uuKWuXY0DjMU7d0t9bAK2vI0YkfjdZ1toUBvD4pfh\/BGKr8C8jlydmOcNk+UvvdbMnpU0LUB+uckKgzI6HTN6Bv+Uu0E+Faqv9iPqYUu0G59sg7GJkHblf2cR\/Z\/zNdE4Fs2t2JFUA8GBJPDuSQPofQe69aiNoesAznn5VZ8EsouT+0umLOieIp+JH0dvUhhtzstPsktw1cUnCaf62SjqWV3bGGOpZai6sqT5NHraC8tBA6+p1dYDgs\/bP\/VTfxF1562m8MZT6gvHpQfEZrkAI6qOGMjC\/ngn4RQvjqpqfmxnb3w9FvXFiWdb0+cD2PsDXxks9o3cB3KDjCOveAuYVAq2z1WyX1pb9abOhYze+qqCw3J+qBB+ceKhKY5A0gqW8FlEg2SlzaKEoCB5LPaaKI8USKYL6VhCyXOvFMxKydfZEZbUE0qiQ+vzB3yrTyaqeDy8lpyU1ztDkQAoSZQtUFr6Gc80SUmjKsieA8eF3Ih4J7L7URo3Uc8V76EXVYh23tRRQigSRhcOxHslmgUfaJzTlH1q9hAEwjNcMvGayzfPltZyUS8D1649qASU991V5GReDVHiqMOUP9wE9A43SEHs+pwsY0oQxjV8s48ztZmNonTmVj\/TgLScN2AdljjXlbH4dxoVtOMN5XjCW0q9co7RusC\/YMZY\/3p0bqXUEwR5CRlE7KdoiHyLptgwIURvgJJ0wR402vpTFkTheETNqP6hN+aaxPDv6kCW2lvtabDiA+KeQ1XEKE8n69U97drszdZW5V+AbBe54JscZPphYComPnKF0WfsTol30h6yTNEyaK6EVbe2O5iGoWLEwepxDtwZZuR+v4ZL1lXSyqj2uS71EuAQpRwtcZybI\/SLhtBIpGNKNMApdwpjyJT7Nv5V7F4LjsHLkUuQMbJt7dADlflRBA5hk4jEAhGA9aIAFek8oy2wdTwRHY7VYHyNsYR1WcKbmtMZR6ru+jsLdPld2iBWo9S1tLttsKGOVtPSN3DzuOlhvhYq5CjkLJeXP4y+6kLkCPKF3KoYz3KVwNW2DrxrhSeQzVj9BGuMLPWH2wT9frrLVDrrNcBYZUmQAuwq6yhGlUm0OwFzJOraDmKnslFX1+G00FxulUVeQXdQA7NyFl5wOsVdExxqIElOcOgqG3GoFQHlr74Bvigdw50jBEjpDLWKvt4H7S7bQBhW1LHtFfTTxU+L7BvwRu7eTTNSXm981sK8q3lE428zDO8B3KNaog2Ya0PpaFpdwgchapBEjlV4LmXsGAkE5oV8YoTe9ALFUH6j+e\/c6wcAZL2czGstFyRsw6wJW4\/1hMTvZMvNr6f0Bx4+ClQLhhOSDgcG+dz3BPCN8gmEqdoh\/AmQH4jPFpRYRw9sp4+xeXJVRCDb4p8ofNils4ZlusUsmQ==","iv":"47ae462094adebe33149495f4e6610ff","s":"798779b4ac425f98"}
Eagle eye. Golden Eagle image courtesy of the American Eagle Foundation