Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"fe581ca03e46d5aef85599090134324e","s":"4c749bfb8cc29489"}