Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"df10a262f3f5942d9c70e0fb37b27df8","s":"13dcb84e93a8b78d"}
Eagle eye. Golden Eagle image courtesy of the American Eagle Foundation