Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"ebcc59649cf57bf7c6c33c92d35872f2","s":"50e74978d580eb62"}
Eagle eye. Golden Eagle image courtesy of the American Eagle Foundation