Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"8476fed4444718e4b112225466638384","s":"da02cd9318ae9af5"}
Eagle eye. Golden Eagle image courtesy of the American Eagle Foundation