Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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9QVhynvEbR2HKHBf3xG9i1rh42msIMV3T3newLQxXAhkgBd+Pdc3L\/WFt8h8\/IFZnl1UZnDRDu6\/S6+IyR1mnZj1oZ53MTMjrAk+JTB\/xNg9EvDIyWv+qiGPnAa+ylGHkYvrG7\/0qv3ejSizfGoGr82XXBQJuJ+wlsZlWxlOdk5fhByOwQZq1Uum4qghXVNBm2jw5O485qEwawqKp5bfLp5fcWtEXWoXOxeHql2yD6jsQMzi4mGdqAF8cUmJqo+9\/ePPNwNhZ9rx1lpyAn\/0\/vE5S1LM1Mv1r5ijSlCSDbQglQwKdUNS3oNJ39LV8OsnBisfquJ80ualFF+V3CH\/yUt56I3JYaHqFagS3wLtvjU1l1GoUvqXzVDh2Ji4Fh7sQo6uN+XSKq3QC4BxfY6dfHil2gWS6W59qqQedRTD46Tb32AvvW060+X0OwFfFl76z+gah03eXrDeA6yWfzmyXtYv14qsWkk0g\/QXSW\/gLn7Yim+6lb4qRYzd5gvG\/yPy3XWr0Dc5P6OpiaQjFVkz+COZPIoDCvYSIeebkENgZVyF1K4WgZs1rcPs49meb7OIYy6i\/dBQc1oexmlLPltEsIszPIc9onEmsOLcE2eTfOQVqlEpHEf3JkWTF38Q+OMy9PjfWhtlSuzk4F1Z63ardMncoqa0Dpd\/Jct\/zmmWnkoevoLCuEpg6yRXCFGbE5nh9d\/kZm\/V+kcALpiGYW\/wcvijILAwI3eEN+einicGNBhfrYWeJXZTcdcxDAo8frjzRkliPW9L3oI70iomhetHBMX1pOBCXTU\/qoxS\/qBHfCCOf\/z15NCyQ29FFUrMA9lX\/dKmPnZuWLYd\/oOiL611z1aPFRN0z589MZv7G4vLl2zJAf9TkaaF+YgXe1P\/xPybbDqvzpVONvucy2fqpf1AutCtFHTVswY1eQgoG+2DCcvxDsYsUsNjNwRBMD55bsDzzlUpunLQTbUclHO3xIgYp1DfbMOCzcX9hWbg6hTT3O2eiuR3mTDA\/EeJbbgrgro9265\/jlpE5eqEKnzaDGZEsaRyqYy8sFIA3IDdFoUxgiG0f4oSAApGNnrf76Wpdmph2jIm+sBP6BxDzTuGe3tQ6HKlRjd96HEPkp5hJIaNTDhPu9iYyO0jCcG0f3k5CWVxdUDBIkwhYuxI85fzjk9wl9\/2lKcQGCIa6qly0EBOg748P4lW2aJ8bDhd8oSN8pbJGSLIj+5aAfXERpqNFLHX8jz+h+H3t1HYnornmbUnzyA0k1njS4GYVyOGAJ7VFE49B5wXePhmU+VRB67Fp4Cpj4P8QUTM1LeabpNcM3HVRv3CTLKedglcMUStiWTH+4mj0Ql5IiyOCVwjDhzL+Vguv\/y6uDOGvsqB8UXccj+iv91fcRzElwOfxGYuD+fyxROR0o4UJ64C7tyZIYIq3ezLGg1aRDOTC9e1\/iVWzyt3nhKgh9d33Os0iod6uThVcMyiipXB\/+yaBt44hlrOrNLGp2ZBNq\/xmELEH9ZQ6LqsTYbJrGUnbsdtnPKbGoqHZF3jLHIyNNRpJR1BcJjKJC7n0dUobACkY\/1HbW+2UktWSO85rR8zUWKaf9b5MB30oKUO1SZBYHMlZsNf6J5WH6KatLpCfN6YyMhqNTtjHlfk5IaQKOIKb3gTVfPxyY3WB0KP7ooT9CZC1dZ5XwPIY\/k4fI7CUUKRGbwK518eTN1AodPWihdFkmrDePMqnCIQP1t0jmEVVcrCdXoFIOyDulmbRPRTLMTRq4hkJGMFw\/I6QHYkdIxnOIqvL68LibQbRaT9tyaF4nv6V1GBEC4chwcxzEaSNPSfVKIgnVfnbybjgoSoQIKWwC6UZNWVhnkSQ1i\/RFLRJN6S+oZD6QoLxmcWZeUgOpICKAdwguWsPdMP5uSa7sgTybmwQnIDloPojnK9PrlotDu5UFlhUOhoeQbVvirhIhdVeDtzRTh1khXcuGk2GX3L\/6ok6ZaTdhrTuP2+gb6xz7\/+NvboKoc7wbRI5pOzbqHw0uZ15xHfQxB71igCrdLydGguueD2Os+\/7BWo+WOqfU9sNV1scFccNpyOoF8v8bdLu3J64pEHD\/7L8ih4v3L\/gR1DUOSRH51vQ1yfw5F+qZOAiJGZr+ZBU9WFCWYDN71VhMVfCF\/5J8c7b4IOS8FvQBlXoQvvlAfgAbBt+INLFSCF3LKW41mGWwGDK+VuzfZxgqKHo4cH5YDrISz9JKLYXbL6fq40sZZBDkUabAzfnq4NBCikRgrURCu0fOl9gUZcs1vQbCncpGwA2mV92VV0sFSZEZfm4EoDNLRoGEqhwlsrp7h6N5cKfkMPYHv+ZP2X8cGNCboaP2Wa0aGteNgo1AB4QjwNXllzIaUZiwbkuZzSNJtLYJQC\/2pCzcPlSzJl48aT4TCgad1YLZdUKYS8T4z25wxvLv7ZNKQnlEWSHOSLOYx+4Hi+GQcnxc3Z13hmApzWQ\/ivL2Ox6xUDfwyhczrUibtcNlD+ARpGbax9W4jg7baFKUtH5kabCJJv7OV1om3to1UmYjzychzwu6vSv\/i+8OuIuC4DcOkxQKUX0KsnC\/TKC12+Lai43qepJ2Fqv+3OpomSUmmePiXqumgNDN2IiscKOus31Pk7JLBcaULjCuWtBrfnCTrSwmYFUkeHzWeg2r9w5l1g97IAnOZtH8XDRtnXKXoplAE9RYGwmoh1AysA2Qfi9toMqNtgweBNQNvLH3GwDgq3F\/X\/sevRy28T4AVHGNW3OdPj0Lr0C+mq9sGoKuPWjgOKkSl9txdnb\/D5cOpqm76C5QxcnVQBDJa7HdylXSp2GTtc8D1G\/93qrQ80G+qBCJqX5ViYSZeRY4KY5yxVqgOcy5d\/E\/djG\/XjSuXakCyR1zWYLsnVb0gb4MWv9bTXCamlk48udMFa6TFON8+G\/0N6OWZhKO7l5ABBWVNYZzMp2A4uvo5UrgROAX7K8Zl+j379CPG11G5xAqxUp6qLpPYclvmDYlZTqzMeMFR7sGNsXr++zRsvGA8+Hn6jlgDkZ6yI\/WL5TsWWg9ffesUlstujUYpI1lNMcgJ0sbpULTHU9HGeq6N\/qvEdOSvNq9Qmtp0xWDRnkxo3Kd5ajJANx6pJR7APz0yTWCnEhAkLlRXQamCgDA67N3eU0o2uAQAQHwQhNNn2s2x8RVpnFjN+w7iQhILQ0J7MGntJXJHDhuRZ1wzvv6BTSujUwXgsM0Sej7AbkV8mY0YHpWuJRu+dBeZL7\/qjwKYE49AXLB3hK5I4v6+bW33WrYxX0tki\/PYq2IPgm65YVMGzEfIN8zpE45hVVtBFmeisL8P6VPRW3RKCdCKd\/koipnbRUXc0IhAHuO5ZmAzr8ZSDkKoOMKitk5SZxxXhZ57p3u36TOpkvJRjaHWUDCdKRDFN51LGGCGx9KL96XLkfLkdGgelCCga\/qqwSHmktHQFvissa0Eo7EaGMPhA9ftXVyoZjeHHwWYTNxWCjk3s8t8SyZKYp66VMCbYgCim6xsDAkElvOgLWtj2z8fp9XXxnsUVFpX3rhdJRTkfOMHzKdGUfytkaHwBYmN7trjjYG5WnfaduEL6wm1yl7PGAQD1D1zy1aRWD8YQLPvBqH1YUbbWiKF8N3LwFr1sggPVETDLV7ZNwnnr7jPTeSHt33H+3SDpeCieyTNl+Ze5bJt2uy82iKH6GkgE1VxL9yKlnfooqf\/aYOx2S21lOU59M0iZv8qrgBJQZVLWcD5bOBhZf17DqLbucjO7zNgv4bU4Y007BNz+v5Za+WfuaElJ2YQxyQEq9bvDeJcWa\/8Olk9GTIvMKRViN3ueL3lqJJ8scCPO\/YBcJUlFNdre3RwsMMbPQTekuw\/PV5BFZoPXaktRtwiUf4ZayR7SWbTv6KY3UEZLrfx2VLZYtgZ7NBeepCB+KwqAk7j337kM5nmC67lbX9o6Chi2iPU7mxmgIUUOCHIQ+x+TKbBCsd79HmNmKgHAFAHV3XokoVGOY1ozPA3abY2db\/h8Sg\/a1uz+iDsC3ly+4G1vKAvmFyOf4eo8w7WsX2Wfl8chMAUIoVXVwmDJX7pR7WprcMCg+HUsql7DlYKpzfOC4E8uL96TyJMb85bXupOoaAYxJj8LE0i\/qLyL2NpsX93q+Ny2bXjYzEtoNPd87\/XRWHtBH4M+OabhZZaIMpFTQ\/kShLgZNBw3nqeKfr3FF3HQgdtrh7kXtIyw2oMrX3HYwybtDiAEpv1WA4lxnzCCOQjTyTdoX5KoVIWjXIX3Thl\/uEFwrRH5ttQ67nAeDRVWtpLC+cV+wkLu7Iu00XHNLIBubwWX0Bt4a453WOWNz4PxqPqFBsq7BLRoa+06YDQAG5He3RH8LiztzGyp3JAjWTNmRneC9Eb24rJRlXLtMwExlqUfaQjmI2kOBt+sykFEzwFlPPFej4HqaQIb8iVnNiTyn5ibOSaCPVTuw99u8L1WVuYZW5AaUmuGXO\/dB+f0aaCzoV0z3EFuWF6bJ0g2MHJSqGyuToDPOc6cZ2mHiC2q5fLa2AvAw3V1i47WuUvYhhQW+kRGkubJF7R\/5PuB5G9I+ndug2GLgdpbzwJDyQ==","iv":"11995020543f3698f24fd8ac9bec026c","s":"9c07ac3125bc6ba0"}
Eagle eye. Golden Eagle image courtesy of the American Eagle Foundation