Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"02224e0f90b50f40bfad10d27d8bdba4","s":"86631a5e76e9d6e7"}
Eagle eye. Golden Eagle image courtesy of the American Eagle Foundation