Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"e441f3db7f42f45c5e4df618108c8fc2","s":"7f34350632379f46"}
Eagle eye. Golden Eagle image courtesy of the American Eagle Foundation