Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"6f97581233a183ad5cf75005b0f3989e","s":"a55ad3238341e2f2"}
Eagle eye. Golden Eagle image courtesy of the American Eagle Foundation