Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"31c599cb7a751535c508b1f2d6b547f1","s":"1f45c7b77e8156d1"}