Sheep and eagles: The 95:5 rule of marketing to UHNW globally
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"622ea913591be668cce4f4b47628da89","s":"b9d00bf4042f20d1"}