- Luxury Daily - https://www.luxurydaily.com -

Shiseido, Chanel, Dior exhibit Instagram’s potential for beauty UGC

Shiseido reposts @jamiejchung’s red lip look on its own UGC account. Image credit: Jamie Chung


Beauty marketers are known as some of the most innovative content creators in the field, but brands such as Chanel, Dior and Shiseido are exhibiting how to instead pull content from the users that love them so much.